La Mer’s Blue Heart


Blue Heart! La Mer anti aging cream, created by Dr. Max Huber and becoming legendary for its properties, has always supported the Planet’s eco-sustainability; specifically focusing on the Oceans.

Ahead of World Ocean Day, La Mer’s Blue Heart Campaign goes in full swing to celebrate the majesty of the ocean and raise awareness on the issues that plague these bodies of water. This year, the brand continues its partnership with the National Geographic Society to help support the next generation of ocean explorers.

Sea Turtle GIF

World Ocean Day was created in 1992 and is celebrated every June, 8

The partnership once again brings in the expertise of Explorer-in-Residence Dr. Sylvia Earle, who shares her inspiration and insight through a short film. She reminds us that the ocean plays an integral role in our lives, as it has the power to both enchant and change us for better or worse.

La Mer’s Blue Heart

In addition, La Mer will work with influencers from across the globe for a series of vignettes that describe their relationship with the ocean in stimulating their passions and creativity. The brand encourages consumers to participate in the movement by sharing their personal stories and connection to the sea through the #LaMerBlueHeart social media campaign.

La Mer’s Blue Heart2.jpg

Crème de la Mer: cream born from the sea and now a modern legend for its power to transform the skin’s appearance. Improves firmness, wrinkles and fine lines are reduced. Thanks to sea kelp and the fermentation process called Miracle Broth ™ skin receives a revolutionary treatment that repairs and rejuvenates.

Finally, La Mer commemorates the campaign and World Oceans Day with a new limited edition sea-inspired design of Crème de la Mer 100mL.

Scott Eastwood for DAVIDOFF Cool Water


Cool water is what we need these hot days!! Scott Eastwood is the new face of the Davidoff Cool Water fragrance advertising campaign that debuts worldwide this summer. The American ‘son of…’ has already made a name for himself with roles in over 20 films, co-starring in “Fury” alongside Brad Pitt and Shia LaBeouf, which debuted in theaters October 2014. He also scored his first major studio lead for Twentieth Century Fox, “The Longest Ride,” which was released in April.


Scott Eastwood at work for the new Davidoff Cool Water film (Click photo to enlarge).

Davidoff Cool Water, the 2015 movie

Born and raised by the sea in California and Hawaii, the son of Hollywood legend Clint Eastwood is a lifelong ocean lover, a passionate surfer who can nearly always be found outdoors. When he played a surfer in films like “The Perfect Wave” and “Dawn Patrol”, he proudly did his own stunts. “The ocean has been a huge part of my life for as long as I can remember, and I’m proud to be the face of the fragrance that is synonymous with that lifestyle”, adds Eastwood.

Davidoff Cool Water once again joins forces with the National Geographic Society to support its Pristine Seas mission. Become part of Davidoff’s ‘Love The Ocean’ initiative to raise awareness about the importance of protecting the ocean you love and show us ‘What Makes The Ocean’.

by Jean Amr