Joop! Wow! Eau de Toilette for Her

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Joop! Wow! Eau de Toilette for Her is the counterpart to the Wow! Masculine version. Perfumer Fabrice Pellegrin had the task to create a ‘distinctive, unexpected and bold fragrance’.

Wow! is created with a ‘femme fatale’ woman in mind. Some of her attributes are listed as enchanting, suductive and alluring, with self-confidence and liberation of spirit.

The new perfume is all about a strong rose infusion mixed with juicy facets of wild raspberry and aromatic peony and roses. It is an intense fragrance and very woody with floral notes that leaves behind an unusual and breath-taking smell.

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The new campaign is featuring actress and model Milla Jovovich, who earned her ‘badass’ image in movies like Resident Evil. The video campaign also featuring a panther – this time a white one – is shot – again – by French director Olivier Dahan and the photographer is Vincent Peters.

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Joop! Wow! for Women comes in a flacon of identical shape as the masculine edition, colored in deep burgundy, as a 40, 60 and 100ml Eau de Toilette, a 250ml Shower Gel, and a 200ml strong hydrating Whipped Body Cream.

 

 

 

 

Wow! The scent that makes the man from Joop!

 

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No we’re not overexcited. Or being sarcastic. The name of this fragrance is Wow! Complete with all caps and exclamation mark. We are a little excited though – everything from the Joop! catalogue is good, and their newest addition is no exception. Created by Christophe Raynaud, Joop! Wow! is all about creating a bold first impression, provoking a fresh and woody addiction. Straight to the point, it embodies a vibrant personality with a fresh attitude. No it really does.

Top notes: Violet, Cadamom, Bergamot
Heart notes: Geranium, Vetiver, Fir balsam
Base notes: Cashmeran, Vanilla, Tona bean

In less technical terms, the top notes of violet, bergamot and cardamom, paired with the middle notes of geranium, vetiver and fir balsam, and base notes of cashmeran, vanilla and tonka bean make a masculine scent that is distinct, present and will announce your arrival in a gentlemanly manner; simultaneously strictly punctual yet somehow fashionably late.

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The German fashion house has even gone to the lengths of having a short film / ad made by Olivier Dahan which encapsulates the raw, wild man spirit that lives in us all, behind the charming smile and expensive tuxedo.

Discover the new TV campaign starring Swann de Falco and directed by Olivier Dahan, renowned for his oscar-winning film La Vie en Rose.

It also looks a bit like they borrowed some perfume marketing advice from Anchorman, but I’ll let you be the judge of that. Despite what your film critic sensibilities may think, we like this one and think that you will too.

Joop! Wow! is availble as 40, 60 and 100ml Eau de Toilette in a wiskey-like flacon with an accompanying body care line.