‘Mon Paris’ The new fragrance of YSL

MON PARIS THE NEW FRAGRANCE OF YSL.

The fashion house of Yves Saint Laurent presents his latest creation, the new fragrance ‘My Paris’. Yves Saint Laurent used the city of light and fashion as an inexhaustible inspiration for its perfumes. After the famous lines that started with the 1983 Paris and 2009 Parisienne. Mon Paris is announced as a dazzling fragrance that represents a modern olfactory interpretation of love, free from all the obstacles, dedicated and intense.

The fragrance, created with Firmenich perfumers Oliver Cresp, Harry Fremont and Dora Baghriche invites us to lose the sense in the heart of a dizzying Paris, and follow the crazy crazy love. Between passion, love and freedom, courage and femininity, the fragrance blends the sensuality of White Musk hypnotic agreement of the flower of Datura and intensity of an exceptional Patchouli. ‘My Paris’ is the fragrance for lovers who like to live the intensity of “l’Amour Fou.”

The campaign shot by French film direction duo Clément Durou and Pierre Dupaquier features Canadian model Crista Cober and French actor Jérémie Laheurte shown together in various parts of Paris, including a club, the Metro, near the Eiffel Tower and on the Opéra Garnier’s roof, during both day and night. The still ad was photographed by Billy Kidd.

Yves Saint Laurent Mon Paris is availble as 90ml, 60ml and 30ml Eau de Parfum.

From Paris with Love, Cartier 154 Champs-Élysées

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Since 1899, Cartier’s iconic address has been 13 Rue de la Paix, a few steps away from the world famous and prestigious Place Vendôme. This year however, reflecting its position as the world number 1 jeweller, the venerable Maison is starting a series of large-scale openings and reno­vations, starting with the re-opening of 154 Champs-Élysées, its other Paris regal address.

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First opened 10 years ago, the renowned 154 Champs-Élysées address recently went through a major transformation by Parisian interior designer Bruno Moinard who revised it in its entirety during 8 months.

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Bruno Moinard is the mastermind behind the ‘Moinard concept’, which has been applied to all the 340 Cartier boutiques in the world for about 20 years.

At 154 Champs-Élysées, a private townhouse built during the Second Empire, two floors, spanning 650 square meters, are divided into private lounges, a portrait gallery, and the­med spaces dedicated to diamonds, men, jewelry and accessories.

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The subtle luxury of the chosen details, the measured extravagance, and the ultimate comfort  created by Bruno Moinard all reflect the high standards of refinement that a Cartier boutique obviously demands.

The remarkable and monumental entrance on the most beautiful avenue in the world, for instance: eight metres high, it is surrounded on either side by three curved balconies and windows over seven metres high, framing two impressive chandeliers which are almost five metros wide, made by French glasswork artist Régis Mathieu.

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I also had a crush on the staircase, designed as a spiral, with a bronze bannister along walls shimmering with natural pigments, hand-coated by the workshop of French artisan Pierre Bonnefille.

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Of course, Bruno Moinard made sure the entire space is treated with the same attention to details, literally from floor to ceiling: the floor alternates Versailles parquet and Istrian stone floo­ring set with tone on tone cabochons, surrounded by a golden border. The vast and regal space is modernised by smooth grey oak walls with bronze patina, and large panels of glass and golden threaded tulle. An amazing place to replace the strap on my Cartier Santos Dumont watch….

 

Cartier Diamonds: making of the new film

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Cartier diamonds are always unparalleled in quality thanks to the maison’s keen selection, savoir-faire, creation and distinctive style. Each and every dazzling white or colored diamond is extraordinary and depicts history.

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The house has never ceased to offer exceptional stones. As a jeweler with history, the brand’s essence is to find one-of-a-kind diamonds as it owned the most beautiful stones the world has seen. Referred to as the ‘Jeweler to Kings, King of Jewelers’ by King Edward VII, Cartier jewels have always shined as brightly as film projectors.

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They have adorned stars of the big screen in the most iconic movies, such as Marilyn Monroe in Gentlemen Prefer Blondes, Jean Cocteau in Beauty and the Beast and Daisy Buchanan in The Great Gatsby.

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In its latest film ‘Cartier Diamonds’, Cartier captures the glamour and fascination of diamonds on screen taking us to a world of dreams, and pays homage to the Maison’s world renowned diamonds. As usual, just a few musical notes and Cartier’s unique brand of magic takes hold in this film by Swedish director Johan Renck. Starring Karen Elson, the British model and singer embodies the Cartier woman in her city of light, Paris.

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Set to a lively upbeat tempo, the film is a delicious interpretation of an exhilarating, ultra modern fresco depicting the full range of emotions experienced by a woman when when she slips a cartier diamond ring into her finger.

This spellbinding 90-second whirlwind of music and images stars the vibrant Karen Elson, who lends her voice to this rendition of the cult song Diamonds Are a Girl’s Best Friend, written in 1949 by Jule Styne and Leo Robin and reimagined for this film by Jarvis Cocker.

Playing with the rules of elegance, Cartier has never disappointed women with the excellence and rarity of these precious stones. The house’s offerings widely range from ‘1895′ and ‘Diamants Légers’ lines to the newly launched collection ‘Galanterie‘ and high-jewelry creations – all packing the same statement. After all, diamonds are a girl’s best friend and the quest for beauty is the signature of Cartier’s style.

 

 

‘Le Bal Oriental’

Baroness Marie-Hélène de Rothschild  married her distant cousin Guy de Rothschild. Her husband and his sisters, Jacqueline and Bethsabée, grew up in the castle of Ferrières in the countryside, just outside of Paris. The Castle remained empty until 1959, after the German troops during the occupation of France in World War II.

Afterwards the newly married Rothschilds made the decision, to live at the Castle. The Interior of the large Castle was by Marie-Hélène. The Castle grew into a place where European nobility, during exuberant parties, came into contact with musicians, artists, fashion designers and movie stars from Europe and Hollywood. The hip and inventive thematic evenings they organized, both in Paris and New York, were usually to raise money for charity, were much discussed.

Baroness Marie-Hélène de Rothschild  and her husband, baron Guy de Rothschild bought the Hôtel Lambert on the island of Saint-Louis, one of Paris ‘ most prestigious homes, where they involved the upper floors. Marie-Hélène became close friends with the in the ‘ society ‘ active baron Alexis de Redé who lived on the first floor of the Hôtel Lambert and who was a regular on their parties. In recognition of her importance for the international promotion of the French culture and fashion, Marie-Hélène de Rothschild was awarded the “Legion of honor” granted.

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Baroness Marie-Hélène de Rothschild

Alexis de Redé tells in ‘Alexis, the Memoirs of the Baron de Redé’:  “The Oriental Ball in 1969 has been described as one of the most fantastic parties of the twentieth century, and as a high point in my life. I am frequently asked what the reason was for giving it, and I have to say there was no special reason. I just decided to give a ball.
The Oriental Ball made me well known in Paris, that and my occasional racing successes. it attracted a huge amount of publicity. I began to plan it in March 1969, sent out the invitations in May and the ball itself took place on 5 December”.

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Invitation ‘Le Bal Oriental’ at L’Hôtel Lambert, Paris

“There were about 400 guests at the ball. Nobody dined beforehand. The ball started at 10 o’clock and went on until about 5 in the morning”

Valerian Styx-Rybar and Jean-François Daigre

Valerian Styx-Rybar and Jean-François Daigre

“Jean-François Daigre, a discovery of Marie-Hélène’s, designed the evening. He had worked for Jacques Dupont. He had vivid imagination, but a terrible temper, and there were dreadful rows between him and Marie-Hélène. He would suddenly lose is head and shout. ‘Do it yourself,’ and then storm off. There were so many flare-ups that it became nerve-wracking but as ever, it was all right on the night. I did not have those problems working with him. Daigre transformed the Lambert into a Eastern fantasy”.

Bal Oriental Rothschild Begum Aga Khan

“There were two huge white life-sized elephants made of papier maché in the courtyard. These were ornately dressed and a rider sat on top, under a golden canopy. At the bottom of the stairs, there were two Hindu musicians, a zither player in red and gold and a beauty in a turquoise sari, clinking cymbals. All the way up the staircase to the apartment, at suitable intervals, stood sixteen half-naked muscular men, hired from Paris gymnasiums, dressed as Nubian slaves, holding torches to guide the guests”.

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“At the top a figure in black tunic and long black turban announced the guests in a reverberanting voice. I greeted them as a Mogul prince, my costume designed by Pierre Cardin”.

Alexis de Redé

Alexis de Redé

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Estée Lauder’s husband complained that his Fu Manchu moustache itched all evening.

“The Lambert itself was a fantasy reminiscent of the ‘Thousand and One Nights’. All about was the scent of jasmine and myrrh. The Hercules Gallery was filled with Turks, Arabs, Russians, Chinese and Japanese. Turbans and false beards abounded”.

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Baroness Marie-Hélène and Baron Guy de Rothschild

Baroness Marie-Hélène and Baron Guy de Rothschild

“Marie-Hélène came as a Siamese dancer, Johannes von Thurn and Taxis as a Hussar, and my favourite guest was the Vicomtesse de Bonchamps, an American living in the Avenue Foch, who was born as Dale King”.

Viscountess of Bonchamps and Countess of Ribes

Viscountess of Bonchamps and Countess of Ribes

“She came as a pagoda. She Had to be brought to the ball in the back of a truck, as her costume was made out of metal. She could not sit down in the truck and she could not sit down at all until she took it off. You have to make a balance between enjoying the evening, or the impression you want to make, I am not sure she got it right”.

Serge Lifar and Patricia Lopez-Willshaw

Serge Lifar and Patricia Lopez-Willshaw

“Kenneth J. Lane, the jeweller, wore a turban of Russian sable skins, with wolf tails hanging from it and a huge cape made of Zorino skunk, trimmed with wolf. It was a warm night, so he may have suffered a bit”.

Prince Rupert zu Lowenstein and Madame Graham Mattison

Prince Rupert zu Lowenstein and Madame Graham Mattison.

“Other guests included the Prince Karin Aga Khan, his wife Begum Salimah Aga Khan and the Begum Om Habibeh Aga Khan, Crown Princess Margrethe of Denmark and her husband Prince Henrik., Valerian Styx-Rybar, Jimmy Douglas, Clé-Clé de Maillé, Brigit Bardot, the Lowensteins, Salvador Dali, Amanda Lear and Bettina. One guest brought a baby panther in his arms”.

Amanda Lear Salvador DalíAmanda Lear, Salvador Dalí and ‘unknown’ guest.

Salvadore Dali, Begum Om Habibeh Aga Khan, Amanda RearToday, fourty-six years ago, Salvador Dali, Amanda Lear and Her Highness The Begum Om Habibeh Aga Khan III attend ‘Le Bal Oriental’ hosted by the Baron de Rédé and his friend the Baroness Marie-Hélène de Rothschild at the Hôtel Lambert, Paris, December 5, 1969.

Begum Om Habibeh Aga KhanThe Begum Om Habibeh Aga Khan at ‘Le Bal Oriental’ (Click photo to enlarge).

Begum Om Habibeh Aga KhanThe Begum Om Habibeh Aga Khan at ‘Le Bal Oriental’ (Click photo to enlarge).

Clé-Clé de Maillé came to this ball. It was her last appearance in public. The next day she went to the clinic, where she died two weeks later. She had been diagnosed with breast cancer, but did not want to have the breast removed sonce her greatest joy in life was to sunbathe naked. So instead she took chemotherapy with distressing results.

Madame Vincente-Minnelli and Madame Jean-Claude Abreu

Madame Vincente-Minnelli and Madame Jean-Claude Abreu

Brigitte Bardot was almost naked but for strings of coins and a little black chiffon, as was the recently widowed Odile Rubirosa, of whom the press wrotw, she arrived ‘all but nude, her bare bottom covered by a bit of silver chain mail (with great chinks in it) trough which Odile’s charms shone through. ‘Her costume was predictably audacious.”

“I have a wonderful memory of the evening nonetheless, and its full splendour is recorded in a vast album, bound in leather and encrusted with semi-precious stones. with watercolour images of the décor and guests by Serebriakoff.”

by Alexis de Redé in ALEXIS, the Memoirs of the Baron de Redé

Jean Patou A Comeback

Jean Patou, voila, a name that makes you dream of generations of style and elegance. Symbol of excellence, the House, which celebrated last year its one hundred years, made a return to the smashing sources by reinvesting its classics of perfumery in a heritage collection, but also with a new olfactory creation: Joy Forever. But the return does not stop there…

Jean Patou is back! After some heavy years under Procter & Gamble ownership, they realy didn’t know how to treat and develop such an historical heritage and high-luxury brand as Jean Patou.

Jean Patou Boutique Rue Saint Florentin Paris

Jean Patou Boutique at 9 Rue Saint Florentin 75008 Paris

Early this year, Jean Patou Parfums recently celebrated the opening of its newly refurbished on-site perfume laboratory, adjacent to the Jean Patou Boutique, located at 9 rue Saint Florentin, in Paris. Both the Jean Patou boutique and laboratory now occupy generous and beautifully appointed spaces in the same building of the original Jean Patou Maison de Couture, which first opened its doors in 1914.

This is actually where the couturier Jean Patou (1887-1936) had his boutique and studios: the house stayed at this address from 1914 to 2004. When CEO Bruno Cottard decided to move from the rue de Castiglione, he started his search with the rue Saint-Florentin. Serendipitously, premises were available. So he’s managed to bring Jean Patou back home, which he takes as an excellent omen for the revival of the brand: ultimately, the plan was to reopen the fashion branch.

Jean Patou Boutique Shop

The boutique is larger and equipped with a couch to sniff at one’s leisure with the Monclins, those cognac glasses with the foot sawed off to let a blotter through that Jean-Michel Duriez introduced when he was Patou’s in-house perfumer. It will soon be decorated with Art Déco furniture owned by the couturier and preserved by his great-nephew Jean De Moüy. Other brands owned by Designer Parfums, includes  the first Jean-Louis Scherrer No.I, a wonderful green chypre, and the most amazing fragrance (after Jean Patou 1000) Scherrer II, are also available.

Jean Patou Boutique Shop

The Jean Patou line-up has been restored by current in-house perfumer, Thomas Fontaine to its original formulas with the help of the former in-house perfumer Jean Kerléo (from 1967 to 1998), inasmuch as new regulations would allow. A living encyclopedia, the 80 year old Kerléo was often able to suggest equivalents for discontinued ingredients.

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To mark the occasion, Jean Patou Parfums launched a set of limited edition miniature fragrance bottles containing four iconic Jean Patou fragrances, ‘Joy’ (1930), ‘Joy Forever’ (2013), ‘1000’ (1972), and ‘Sublime’ (1992) (Click poto to enlarge).

The triumphant return of three classic Jean Patou fragrances from the historical archive, the House of Patou presents COLLECTION HÉRITAGE. Patou Pour Homme, Chaldee and Eau de Patou have been selected by Thomas Fontaine to showcase the re-birth of the House and to satisfy the continuing demand by perfume aficionados around the world.

Jean-Patou-Collection-Heritage-Chaldee-Eau-de-Patou-Patou-Pour-HommeThe first three Jean Patou Collection Heritage fragrances: Chaldee, Eau de Patou and Patou Pour Homme (Click photo to enlarge)

Expanded with the three first fragrances launched in 1925 by Jean Patou: the green floral Amour Amour, the gardenia-themed Adieu Sagesse and the fruity chypre Que Sais-je? Followed by L’Heure Attendue and Vacances.

One more address to add to your Parisian perfume pilgrimage: 9 rue Saint-Florentin right by the place de la Concorde.

Also available at fine selected fragrance boutiques and department stores worldwide.

by Jean Amr

The Jean Patou experience

Create the perfect legacy with Jean Patou. From its historical home in Rue Saint-Florentin, Paris, the house of Jean Patou returns to creation of bespoke perfume, following an offering of the combined expertise of high-perfume and haute couture.

Just like designer Jean Patou, the approach of the house today discovers the secret tastes of the exceptional customer to embed his or her passions in an unique and personal fragrance.

Jean Patou Bespoke Parfum

Jean Patou ‘Bespoke Parfum’ (Click photo to enlarge).

The production of a haute couture fragrance is a work of art, an object of desire, a distincitve monogram, designed with the most precious natural essences, those whose names remind us of a beautiful poem. May Rose, Jasmine from Grasse, Mimosa, Champaca, Iris of Florence, Chinese Osmanthus, Sandalwood Mysore …. A painting of life whose palette carries the colors of ones passion giving the ultimate olfactory reflection of oneself.

When ordering the Bespoke Experience, the client will receive their fragrance in a 100ml Jean Patou octagonal bottle made by Baccarat, designed by Louis Sue and personalized with the name or initials of choice. The gift box will be beautifully presented made by one of three possible baggage specialists: Pinel & Pinel, Elie Bleu or Norline. Marcel Franck will accompany the fragrance with two magnificent purse atomizers.

Developed over an approximate period of one year and a minimum number of three consultations. The process starts with a meeting face to face with the in house perfumer Thomas Fontaine in which the client expresses their tastes and shares olfactive memories which merge with the imagination of the ‘nose’.   Always at the clients disposal, the perfumer then creates proposals by sending samples and adjusting with feedback until the client is happy with his or her formula. After six months of testing and maceration, 5 litres of perfume will be stored safely for refills. Creating a fragrance with Jean Patou is a unique opportunity to become part of the rich heritage of our private perfume archives dating back nearly 100 years, started by our founder Jean Patou. This also means that the record is protected for the client and their future generations to re-order.

To make an appointment for this truly unique experience exclusively at:

Jean Patou Laboratory

9, rue Saint Florentin, Paris.

by Jean Amr

White Bird: A bijoux jewelry box in Paris

White Bird Jewel Shop Paris Yakymour

White Bird, 7 Boulevard des Filles du Calvaire, Paris (Click photo to enlarge).

Store designers and brands often talk about wanting their shops to look and feel like apartments or homes – witness the ‘Maisons’ of the luxury brands, all of them desperate to tell you that you are at home. But most of us are never going to be living in homes that look like that, although for those of us who are lucky enough though, a smart small modern townhouse may be something to which we aspire.

White Bird Jewelry Shop 7 Boulevard des Filles du Calvaire Paris Yakymour

White Bird, 7 Boulevard des Filles du Calvaire, Paris (Click photo to enlarge).

I love her shop at 38 rue du Mont Thabor, but jeweler Stephanie Roger latest store on the 7 Boulevard des Filles du Calvaire in the Marais district of Paris takes the home concept and speaks to those aspirations, no lofty ceilings or grandiose rooms here. The space is like a very modern, very small stylishly lit wall with inserts where the product is displayed and the subtle wood and glass display cases for the jewelry seem incidental to that narrative.

White Bird Jewelry Shop 7 Boulevard des Filles du Calvaire Paris Yakymour

White Bird, 7 Boulevard des Filles du Calvaire, Paris (Click photo to enlarge).

This is Roger’s second White Bird jewelry store in the same neighborhood. It is designed by architect Johanna Etournel in collaboration with interior design specialists En Bande Organisée and its appeal lies in its simplicity and modern good taste.

Karen Liberman ring Ottoman silver and gold 21 ct at White Bird Paris

White Bird, Paris, Karen Liberman ring Ottoman silver and gold 21 ct (Click photo to enlarge).

Cathy Waterman ring at White Bird Paris

White Bird, Paris, Cathy Waterman ring (Click photo to enlarge).

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White Bird, Paris,sterling earrings (Click photo to enlarge).

Earrings Cut out leaf gold 22 cts, diamonds and sapphires, Cathy Waterman at White Bird Paris

White Bird, Paris,  Cathy Waterman Earrings Cut out leaf gold 22 cts, diamonds and sapphires (Click photo to enlarge).

Contact at:

7 Boulevard des Filles du Calvaire, 75003 Paris, France

+33 1 40 24 27 17

by Jean Amr