Hero: Symrise’s Tribute to Caregivers

For over 220 years, they have fostered a community of creative entrepreneurs who believe collaboration is the key to creativity, and to continually deliver purposeful and pleasurable scent experiences for consumers around the world.

They deliver world class ingredients in a way that doesn’t undermine the world. They believe Sustainability isn’t a choice, it’s an edict, and so they’ve committed themselves to the highest standards of ethical and sustainable sourcing of raw ingredients. They believe that being the No. 1 producer of fragrance raw materials through their Aroma Molecules division as well as the No.1 supplier of premium active ingredients through their Cosmetics Ingredients division requires them to set and adhere to the highest standards for ourselves as well as for the entire industry.

Imagination fills the air with possibility. And every elegant drop has the power to touch the senses, the soul and the world.

At the intersection of science and art, there is understanding and true innovation. Trend-spotting and consumer insights coupled with their unparalleled innovation capabilities through their Beauty+ program allows them to create highly innovative solutions through a meaningful combination of Fragrance and Cosmetic Ingredients to address unmet consumer needs – sometimes even before those needs have been clearly articulated.

They are shaping a new era in fragrance through everything they do. Imagination fills the air with possibility. And every elegant drop has the power to touch the senses, the soul and the world. Hero, created cooperatively by several perfumers from all around the world, was born from the idea to create an olfactive tribute to caregivers, who are still fighting COVID-19 in many countries.

With the aim to say “thank you” to medical staff everywhere, who tirelessly have been taking care of the many patients since the beginning of the COVID 19 epidemic, seventeen Symrise fine fragrance perfumers from around the globe participated in this project to recognize and thank all the first responders who make lives better during this difficult time.

Each perfumer added one renewable raw material to the fragrance to create the Hero, a unisex Eau de Cologne. Maurice Roucel (Tangerine from Madagascar), Annick Menardo (Bergamot), Wei Ling Png (Vanillin), Marine Ipert (Ambroxide), Alexandra Carlin (Ambretolide), Pierre-Constantin Guéros (Ginger from Madagascar), Lowiah Xin Hang (Ginger from Madagascar), Alienor Massenet (Gaïac wood), Patricia Bilodeau (Globalide), Fanny Grau (Sandalwood), Philippe Paparella (Benzoin), Leslie Gauthier (Lemon), Isaac Sinclair (Ambrostar), Émilie Copperman (Ambrette seed), Stéphane Bengana (Vétiver from Madagascar), Nathalie Benareau (Iso E Super), Christelle Laprade, Carlos Vinals, and David Appel (Cypress, Iris & Rose), borrowing their attributes from the traditional Eau de Cologne structure.

We believe in the power of perfume to touch our senses, our soul and the world. This is why we have developed a fragrance for all heroes who, through their tireless and continuous efforts, are helping to fight the coronavirus crisis. Hero is our way of thanking them for the work they do.

Ricardo Omori, Symrice SVP Global Fine Fragrance.

Hero was created for both men and women. It interweaves ingredients from traditional Eau de Cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort. The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.

The choice of a Cologne is not trivial, since it was originally used in the 18th century as a miracle remedy and hygiene product, before becoming ‘trendy’ at the Court of Kings. “By complementing the essential products of daily life, perfumes improve our quality of life. In the current situation, we want to please [Caregivers -ed] and show them our greatest gratitude for all their daily efforts”, explained Ricardo Omori.

Hero has been distributed by Symrise since May 19, to these everyday heroes to whom we owe so much, located in France, the United States, China, Singapore, Brazil and Dubai. The Symrise group wanted to express their gratitude by providing “a dose of well-being and comfort”.

Symrise Hero will also be available for purchase online through AuParfum at a price of 69 Euro including tax, and 100% of the revenue will be donated to the SOS Anosmie association.

 

 

 

 

Jo Malone Red Roses Cologne

 

Since its inception in 1994 – when its founder created a handful of scents revolutionary in their discerning simplicity – Jo Malone London has become synonymous with British style. The Jo Malone Studio orchestrates a world of bespoke luxury immersed in modern British culture, curating collaborations between world-renowned master perfumers and London’s leading creative talent.

The personality of the man or woman whose name is on a perfume bottle is rarely captured in the personality of the liquid inside. Red Roses Cologne by Jo Malone is an exception. In person, Malone is a crisp, practical, straightforward, delightful English woman, and when she was directing her perfumers in the creation of her scents ‘she left her eponymous house in 2006; Jo Malone Ltd. is now owned by the Estée Lauder Companies’ she established an artistic olfactory style that was, at its best, equally direct and delightfully English (the latter a relative rarity quality in a business dominated by the French and the Americans).

Supporting the Estée Lauder Companies Breast Cancer Awereness campaign, Jo Malone has pledged to donate a percentage of its Red Roses Cologne sales to fighting breast cancer, With a blend of seven of the world’s most exquisite roses, Charity has never been sweeter.

One feature of Malone’s perfumes is that they are not perfumes but scents; Malone favored transparent, light-filled, linear works of olfactory minimalism and in urging her clients to ‘layer’ her creations cheerfully contradicted the very French ego-based notion of ‘Big Creator as Artist with Deep Vision’. Malone’s style could be a liability, and some of her work (and Lauder’s work in her name) elides into aromatherapy. One sometimes has the sensation of smelling a nice olfactory sketch that its designer has neglected to complete. When the style works, as it does here, the result is a pure, contemporary accessibility and a refreshing lack of fussiness and overthinking, scents as plainly alluring as a summer dress.

Here is a 21st-century rose scent that breaks no new aesthetic ground, doesn’t try to, and doesn’t need to. Red Roses uses YSL’s Paris equation of rose + violet leaf, but the variables are a bit lighter here, the math less dense. The result is a straightforwardly lovely scent of garden roses, a peony or two, and the green leaves on the crisp stems.

 

Created in 2001 by Lucien Piquet and Patricia Bilodeau, Red Roses by Jo Malone is the essence of modern romance. Inspired by a voluptuous blend of seven of the world’s most exquisite roses, this fragrance features notes of crushed violet leaves and a hint of lemon, unfolding like a bouquet of freshly cut flowers. A deep, honeyed note with its smooth, rich accents of beeswax, brings an addictive sweetness to the fragrance.

Top notes: Lemon, mint
Heart notes: Bulgarian rose, Scarlet velvet rose, Violet leaf
Base notes: Honeycomb

I love Jo Malone fragrances in general anyways for their packaging, so elegant, and the scent is not overwhelming. If you are a person who loves rose-scented things, you absolutely must sniff out this perfume. Jo Malone Red Roses is surprisingly clean, sheer and romantic.

Charity has never been sweeter. Jo Malone Red Roses is available as 50 and 100ml.

Come into the world of Jo Malone