French Maison Lancome and Dubai Duty Free have partnered in an exclusive two-month pre-launch for the French beauty house’s new luxury private perfumes collection, Maison Lancôme, from 1 March to 30 April.
Ever wonder what your favorite garden would smell like if you could bottle it up? Would it be crisp or warm? Floral or woodsy?
Lancôme celebrates the ‘French art of living’ that has defined the rose-emblemed brand since it was created by perfumer Armand Petitjean in 1935. The collection features a range of fragrances composed, designed and produced in France. For 2019, Maison Lancôme draws inspiration from French gardens for its four new creations: Figues & Agrumes, Magnolia Rosae, Patchouli Aromatique and Pivoines Printemps.
Lancôme founder Armand Petitjean had a special love of French gardens, as evidenced by those he laid out at the Lancôme plantation in Chevilly, known at the time as the ‘Versailles of Perfumery’. His passion found its ultimate expression though in the garden of his country home, Les Vallières, described by Lancôme as ‘a bucolic and romantic haven of peace’. There, the perfumer and his wife grew rare flowers and hosted receptions for friends and family every Sunday.
The new collection merges the quintessentially French tradition of weekends in the countryside with the historical heritage of the brand. Maison Lancôme represents an ‘olfactory interpretation of the French country garden’.
Shoppers can discover that interpretation via an immersive and multi-sensory virtual reality in-store experience.
Maison Lancôme Figues & Agrumes Created by Alex Lee and Patricia Choux
We worked together on the fig, combining our two visions to create a unique interpretation of the fruit. Patricia was inspired by the fresh, green fig you can smell when you walk by the fig trees in southern France. Alex played on the mouth-watering and addictive facet of the fig.
Alex Lee and Patricia Choux
A bright Assemblage evoking the fragrances of a Mediterranean orchard.
The exhilarating freshness of sun-kissed green figs is bejewelled with sparkling citrus notes and sunny jasmine accents.
Maison Lancôme Magnolia Rosae Created by Mathilde Bijaoui
When I was a child, I would go to my maternal grandparents’ garden and sit on a bench beneath an enormous magnolia tree, which was spectacular when in bloom. I imagined a fragrance around the plump, velvety petals of the magnolia, a fragrance of skin and flowers.
A pastel floral blend where notes of magnolia petal heart, tinged with delicate roses, yields to a sensual, velvety cloud of white musks.
Maison Lancôme Patchouli Aromatique Created by Juliette Karageuzoglou
Patchouli is my favourite ingredient. I wanted to work this sublime plant into a comfortable creation. My objective was to tame it by blending it with a French garden.
A woodland Assemblage where the opulence of patchouli is magnified, accompanied by the earthy accents of vetiver, in a striking contrast with the green notes of sage.
Maison Lancôme Pivoines Printemps Created by Nicolas Beaulieu
The dense whorl of peony petals makes me think of the smooth, creaminess of whipped cream.
The springtime sweetness of an Assemblage based on the fresh, rosy notes of a bouquet of peonies, enhanced by a spicy touch of pink peppercorns and enveloped in a delicious rose chantilly.
Precious flacons made of glass and gold, adorned with a golden plate on the back to discover the imprint of the ingredients, and on the side, revealing the secret of the Assemblage and its Signature.
Come into the beautiful world of Lancôme.