In 2008, Chanel launched N°5 Eau Première fragrance and last year it got a new bottle design. The bottle was a more compact flacon and resembled the original Chanel N°5 bottle. The bottle is cut like a diamond with a clear glass bottle stopper which is said to be inspired by the geometry of Paris’s Place Vendôme.
Chanel N°5 Eau Première (Click photo to enlarge).
To celebrate its iconic fragrance N°5, what better date than the 5th day of the 5th month of every year? 5 or the lucky number of Mademoiselle. This year, Chanel focuses on Mademoiselle’s first lucky number, N°5 Eau Première , an airy and luminous fragrance, with a unique feminine trail of a floral bouquet with soft and powdery notes.
According to reports, Jacques Polge created the fragrance which include notes of neroli enriched with extracts of ylang-ylang, May rose and jasmine absolute over base notes of iris, white musk, sandalwood and vanilla.
This year’s celebration will be supported by a new print ad campaign dedicated to N°5 Eau Première , featuring Gisele Bündchen, photographed by Patrick Demarchelier (Click photo to enlarge).
For N°5 Eau Première , Chanel has designed a collector’s pack. Its modern spirit is encased in an exclusive collection of 10 limited-edition graphic sleeves, all infinitely desirable. Multiple ephemeral and creative events will also take place all over the world. A great Christmas present?….
by Jean Amr