Amira D’Amour Happy Spirit by Chopard

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The last rays of light caress the golden dunes. The sky is melting into a velvet curtain of deep purple. Night slowly descends on the desert and a soft breeze brushes against her skin, arousing a shiver of anticipation down her spine.

Scented with the sweet flowers and honey, the wind is full of untold promises, carrying a stirring feeling of joy and delight. It speaks of a romantic meeting still to come, of the melding of two hearts. It calls to her, whispering her secret name, Amira…

Amira D’Amour Happy Spirit, Chopard’s new Eau de Parfum, is a celebration of everlasting love. This rich and sophisticated scent was conceived as a distillation of emotions, an intense concentrate of passion. A luminous ode to romance, it weaves a spell of tenderness and desire. It’s an is an invitation to surrender to the magic of this moment, somewhere between the mesmerizing golden light of reality and the purple depth of your most secret dreams.

Master perfumer Jean-Christophe Hérault (IFF) blended the most exquisite essences into a refined love potion, a unique woody floriental scent. The opening note of pink pepper is a piquant attention-catcher, bound to captivate the senses. It offers a perfect prelude and contrast to the accord of Jasmine absolute and Orange Blossom that follows.

This delightful flowery combination brings a dimension of opulence, an entrancing sense of seduction and femininity. Rich dry-down notes of warm honey and velvety Tonka bean prolong this sensual odyssey, leaving behind a lingering trail of sheer voluptuousness.

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Chopard Amira D’Amour Happy Spirit Eau de parfum, 75ml

Amira D’Amour Happy Spirit’s bottle is a tribute to Chopard’s jewelry-making tradition and know-how. Conceived by Patrick Veillet, it perfectly symbolizes what Amira d’Amour is about. Shaped as two interlocking hearts, the unique flacon is made of heavy glass. Its vibrant, intense purple tint evokes the fragrance’s nocturnal sensuality.

The matching faceted stones on the stopper were inspired by the shape of a Chopard Toi et Moi ring. Their velvety depths are artfully emphasized by the surrounding golden band, a symbol of eternal love.

The folding box echoes this colour code through the delicate lace of oriental pattern. The traditional lattice-work motive alludes to the fragrance’s oriental inspiration. Wrapped in a purple-bordered gold ribbon, it provides an ideal case for Amira D’Amour Happy Spirit’s enchanting flacon.

 

Chloé Signature

 

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Chloé’s signature scent captures the creative, confident individuality of the Chloé woman. A fresh and feminine fragrance suited to a free spirit with an utterly innate sense of chic.

In the same way as Chloé fashion playfully twists notions of femininity, so too does the scent as it takes the classic rose and ingeniously translates it into a vibrant perfume: in turns translucent and warm, playful and seductive.

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What an exciting news coming from Chloé, for its new fragrance campaign the French Fashion House has chosen Dree Hemingway! After Chloé Sevigny, Clémence Poésy, Anja Rubik and Suvi Kopoenen Chloé has picked Dree Hemingway as the new Chloé girl!
The actress who also works as model, perfectly embodies the daring spirit and the natural femininity of Chloé perfumes.

Robertet perfumers Michel Almairac and Amandine Marie worked to distill Chloé’s beguiling, liberated essence through a combination of floral powdery notes, sprightly hints of peony and lychee, and the embellishment of springtime freesia.

The airy, flirtatious head notes drift away to reveal the richer and more sensual side of the rose, derived from the velvety interior of the flower. The rose is accompanied by heady magnolia and lily of the valley, as well as subtle intimations of warm amber and elegant cedarwood. This complex yet intuitive blend effortlessly characterizes the cool chic of the Chloé woman.

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Just as the fragrance fuses classic elements with fresh ideas, and airy sweetness with woody strength, the flacon is a study in opposites.

Designer Patrick Veillet drew on the intricate detail of the sleeve of a Chloé blouse as the inspiration for the delicately pleated glass walls of the square flacon. An oval cap plays off the strong lines while a silver collar adds a nostalgic feel. The metal plaque is a unique example of craftsmanship rarely seen in modern perfumery, and graced with the finishing touch, a loosely knotted petal-colored ribbon.

The well-known fashion label whose past campaigns have always gained much attention, has once again collaborated with the talented photographic team Inez & Vinoodh where Dree appears just the way she is: authentic, soft and sensual. The black and white images faithfully echo the gallery of women’s portraits which Inez and Vinoodh created for the launch of Chloé Eau de Parfum years ago.
The fascinating campaign film takes us into the world of  the Chloé girls and is directed by  Jordan Scott.