First Fendi Casa flagship opens in Milan

During the recent Salone del Mobile furniture fair in Milan, Fendi inaugurated its first flagship store dedicated to the Maison’s distinctive universe of home furnishings and design. With an exceptional location on via Montenapoleone in the heart of Milan’s famous ‘Quadrilatero della moda’ and just a few steps from the Fendi boutique, the new store features Fendi’s vast savoir-faire, applied to an exceptional lifestyle collection.   

Fendi Casa adds its signature sense of innovative style to many of the finest hotels, redidences, and yachts in the world.

An intimate atmosphere reigns in the Palazzo Carcassola Grandi in Milan, where Fendi Casa recently opened its first flagship. This 16th century palace with interiors decorated with frescos and inlaid wooden ceilings welcomes the Fendi universe for the home, a distinctive combination of expert craftsmanship and elegance.

Materials including leather, bronze and marble create an interplay between design accessories and spaces that showcase the items in the Fendi Casa Contemporary collection. The color palette is defined by elegant contrasts with a continuous balance between light and dark tones.

With its minimalist aesthetic, the 400-square-meter space welcomes the contemporary mood of the Conrad armchair and the  Ford table. New pieces designed by Toan Nguyen and presented at the Milan Furniture Fair – including the Soho Lite sofa and the Blixen armchair – are joined by lamps designed by Italian architect Marco Costanzi.

This new store and its collection bridging fashion and design perfectly resonates with the codes of the Maison, says Pietro Beccari, President and CEO of Fendi: “The opening of the first Fendi Casa store on Via Montenapoleone marks a major step for Fendi in the world of design. This space is a tribute to our DNA, expressed in the close proximity to the Fendi boutique – both physical and in terms of values”.

The rich Fendi Casa catalogue offers ideal furnishing solutions for both residential and hospitality environments. Seamlessly integrating contemporary advancements with timeless details, the collection adds an elegant and inviting ambiance. Come into the beautiful world of Fendi Casa.

Fendi by Karl Lagerfeld Book Launched At Cannes Festival, 2015

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Fendi by Karl Lagerfeld Book (Click photo to enlarge)

‘Fendi by Karl Lagerfeld’ book by Karl Lagerfeld looks back at his tenure as creative director of the Roman furrier, which he joined in 1965. The distinctive book celebrates the designer’s 50-year collaboration, billed as the longest relationship in history between a designer and a fashion brand.

It’s a wooden box full of goodies that comprises of scrapbook with more than 200 sketches of directional Fendi looks done by the designer, a Q&A session and a USB stick with MP4 files that shows Lagerfeld sketching his memories live as he speaks.

During the 68th annual Cannes Film Festival, CEO Pietro Beccari and womenswear creative director Karl Lagerfeld hosted a special presentation of the ‘Fendi by Karl Lagerfeld’ book at the Plage Royale. Following the launch in French Riviera, Fendi reopened its newly renovated boutique at the Croisette in Cannes, which has been redesigned in lighter colors. The shop also highlights the brand’s craftsmanship as well as fast growing ready-to-wear collection. The exclusive launch party which took place on the shores of Cote d’Azure was attended by Fendi-clad celebrity guests like Lily Donaldson, Lindsey Wixson and Kendall Jenner.

A real must have! Published by Steidl, Fendi by Karl Lagerfeld book set will be available at Fendi boutiques and high-end bookstores worldwide from July for a little over $100.

by Jean Amr