Poiray celebrates Mother’s Day with a new line of watches

With its thirty-fifth anniversary, the iconic Ma Première watch returns to the front of the stage for Mother’s Day 2023 with a new line called Ma Première Cadran Pastel.

Protected by the bezel with the famous gadroons in the Art Deco spirit, the case reveals three sunbrushed dial backs in subtle shades: lime green, powder pink or sand. The gold-plated hands and indexes decorate and illuminate this timeless model, presented for the occasion in steel, which, married to gold, adds a touch of impertinence.

Three new versions of bracelets complete this new colorful, sophisticated and versatile line, just like the women who wear it. The saddle calf leather comes in cheerful two-tone combinations: olive and apple, or pink and mandarin or honey and ivory.

The Ma Première Cadran Pastel collection is available at Poiray boutiques and selected stores. Enter the wonderful world of  Poiray.

Discover Poiray’s latest watch straps


On the occasion of the end of the year celebrations, French Maison Poiray unveils two new watch straps. These goat leather bracelets, distinguished by an elegant metallic lizard print, enrich the collection of interchangeable bracelets designed for the ‘Ma Première’ and ‘Rive droite’ watches. These two new bracelets are available exclusively online and in Poiray boutiques, and online. Come into the beautiful world of Poiray.