Poiray invites silk and gold leaf on his iconic Ma Première watch

Maison Poiray – as eye-catching as the glam of its watches and jewelry, and a friend to every woman’s beauty – has enlivened the Place Vendôme with its joie de vivre since 1975.

Poiray developed a credence shared by its founders, François Hérail and Michel Ermelin: whether its rings, bracelets, necklaces or earrings, precious jewelry should be elegant, creative, worn at any occasion and suit any mood. Poiray made this new femininity its own, embracing the edgy style of the early 1970s. It was an immediate success.

Nathalie Hocq stepped on the scene as artistic director of Poiray, setting things in motion. Her know-how of the ins and outs of the domain was exactly in line with Poiray’s essence. A true Parisian and acquaintance of street artists, she was a woman of her time whose legendary creations for the Maison reflected her concept of a more open-minded luxury brand: precious jewelry isn’t just for fancy occasions, but part of the everyday lives of women, who live a thousand days in one.

Ready with silk and yellow gold, My First Edition Precious Silk plays with light like a haute couture fabric.

To celebrate its 45th anniversary, French Maison Poiray revisits its iconic ‘Ma Première’ (My First) watch with a new dial, made of silk speckled with gold leaf.

In 1987, Poiray launched ‘Ma Première’, a jewel watch with a very Parisian elegance, whose pure lines borrow from Art Deco architecture. It was available in yellow gold, rose or steel, and donned with 2, 4, or 12 lines of diamonds or even the luxurious ‘full pavée’ option. But its special feature: an interchangeable bracelet – thanks to a ratchet opening system – that allows you to switch to the metal mesh to the neon calf, through pearls or satin. Declined since its creation in exceptional or more casual versions, ‘Ma Première’ is the watch icon of the Maison.

On the occasion of the 45th anniversary of the house, the French Maison invites silk and gold leaf on his iconic watch. The dial of the ‘Ma Première’ watch is adorned with a white silk fabric speckled with yellow or white gold, an effect made with authentic gold leaf in collaboration with the French natural silk manufacturer Sericyne. Two models are available, in limited edition: one in tone-on-tone yellow gold with gold leaf, the other in steel combining the golden yellow gold leaf and the silvery white gold leaf.

Poiray Ma Première – Precious Sericyne 45th Anniversary Silk Edition, is available in Poiray boutiques from October. Come into the beautiful world of Poiray.

Discover Poiray’s latest watch straps

 

On the occasion of the end of the year celebrations, French Maison Poiray unveils two new watch straps. These goat leather bracelets, distinguished by an elegant metallic lizard print, enrich the collection of interchangeable bracelets designed for the ‘Ma Première’ and ‘Rive droite’ watches. These two new bracelets are available exclusively online and in Poiray boutiques, and online. Come into the beautiful world of Poiray.

 

 

 

 

Poiray x Carven, a floral collab

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The creative result of the meeting between French ‘Haute Joaillier’ Poiray and Maison Carven is blooming.

This is not surprising when you consider that flowers are among the favorite motifs of Carven’s fashion designer, Guillaume Henry. Thus, Poiray’s iconic Ma Première watch is enriched with an interchangeable double-turn black leather bracelet embroidered with flowers with a crystal ‘diamond cut’ heart.

 

 

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Poiray Ma Première with stainless steel case, quartz movement. 1600 €, Carven bracelet, 250 €. available at Poiray Boutiques and online.

 

 

 

 

Poiray has teamed up with Hipanema

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French Maison ‘Haute Joaillier’ Poiray has teamed up with Hipanema, a brand that makes Brazilian-style bracelets with metal clasps, for a collaborative collection.

For the first time, Poiray’s iconic Ma Première watch, known for its interchangeable straps, can be worn with the multi-colored, braided, embroidered and beaded bracelets made by Hipanema.

6383f1893849006e3b2a2312fc798092The ‘Spéciale Brésil’ collection includes four interchangeable straps, available in shades of pink, gold, turquoise and indigo. All of these bohemian-chic designs can be fastened to the emblematic beveled case of the Ma Première watch.

Only 300 straps in each color will be produced in this limited edition collection, slated to arrive in Poiray’s stores from April at the price of €120. Come into the beautiful world of Poiray.