Italian fashion house Prada announces the worldwide launch of Prada Paradoxe, the new women’s fragrance that celebrates the multi-dimensionality of a woman impossible to frame. The campaign features Emma Watson, who plays both the starring role in the film short and makes her directorial debut in realising the film.
The campaign celebrates the myriad unique elements of every woman that come together to create an authentic, ever-evolving whole: a woman that is never the same, yet always herself.
Starring award-winning actor and UN Women Goodwill Ambassador Emma Watson as the conductor of her own symphony of dimensions – the performer, the activist, the actor, the woman – in a dynamic, revelatory short capturing the empowered spirit of Prada Paradoxe.
I think it was serendipitous that Prada came to me with this project. It was around the time when I had really made a decision in my heart and my head that I wanted to direct – and I found the concept of being a woman who is a paradox so compelling. I hope that the values behind Prada Paradoxe give women a little more space to celebrate themselves, to know that it’s ok to be complex and to explore the different facets of themselves that make them the fullest expression of who they are.
Emma Watson, Actor, Director, Activist
“It is an honour to work with Emma Watson, not simply in the capacity of her acting talent, but in her directorial debut. Prada Paradoxe is inspired by the infinite and empowering facets that make every woman unique and Emma wholly embodies this. Her multiple dimensions and ability to speak to highly engaged generations make her the perfect embodiment of Prada Paradoxe.” – Yann Andrea, Prada Beauty International General Manager.
Talent: Emma Watson Film Director: Emma Watson Music: ‘Lord It’s a Feeling’ by London Grammar
The job of artistic designer at Fendi has finally been filled. The storied Roman fashion house and fur specialist announced on Wednesday that the British fashion designer Kim Jones would replace Karl Lagerfeld, who died in February of last year, in the role.
Mr. Jones will be responsible for the haute couture, ready-to-wear and fur collections for women, Fendi said in a statement. He will also maintain his current position as artistic director of Dior Men in Paris. It is the second major designer move by Fendi’s owner, LVMH Louis Vuitton Moët Hennessy, the world’s largest luxury group by sales, since the coronavirus pandemic began, – the French company appointed Matthew Williams as Givenchy’s new designer in June.
As such, it reflects the luxury group’s commitment to forging ahead with its brands and buzzy designers, even as questions swirl around the future of fashion, shopping and the entire traditional show system. In a statement, LVMH’s chief executive, Bernard Arnault, called Mr. Jones ‘a great talent’, adding that he had proved his ability to adapt to the codes of assorted LVMH Maison’s ‘with great modernity and audacity’.
The hire represents a doubling down on a bet by LVMH that fur will continue to be a hallmark of luxury, at a time when it is increasingly being seen as an unethical relic of another era. And as the industry faces a reckoning on race and diversity, the hiring of a white man already in its employ at Dior for one of the most plum design titles in the business also could be seen as going against the trend of confronting fashion’s systemic racism, and LVMH’s stated commitments to tackling that.
The choice of Mr. Jones is the culmination of more than a year of discussions and apparent soul-searching by LVMH, which built Fendi into a billion-dollar brand. Fendi has been a core pillar of its fashion empire since it purchased an initial stake in the company from the Fendi family in a joint venture with Prada in 1999 (in 2001, LVMH became the brand’s sole owner).
Along with Silvia Venturini Fendi, the only family member still in the company, who will continue to design Fendi accessories and men’s wear once Mr. Jones arrives, Mr. Lagerfeld was integral to that growth. Over a 54-year tenure at Fendi, Mr. Lagerfeld created the concept of ‘fun fur’ when fur was seen as the stale province of the bourgeoisie. He held ‘haute fourrure’ shows on the couture calendar even as fur increasingly fell out of fashion. He and Ms. Fendi appeared on the catwalk together at the end of every women’s wear show.
Though it was often suggested that Ms. Fendi, who referred to Mr. Lagerfeld as a mentor, might assume sole creative ownership of the brand after his death, executives at LVMH were open about their belief in the benefit of two creative personalities sparking off each other. Along with Mr. Jones, another name thought to be in the running for the position was Maria Grazia Chiuri, artistic director of women’s wear at Dior.
Designer pairings can be a risk, given the egos that are sometimes involved. But along with Miuccia Prada’s recent decision to name Raf Simons as co-creative director of Prada, pairing Mr. Jones and Ms. Fendi may also signal a new approach to team-building in fashion. A fetishisation of the single visionary has more often been the norm, and several high-profile talents like Mr. Jones and Virgil Abloh have increasingly juggled multiple design responsibilities across top fashion houses. Fendi’s chief executive, Serge Brunschwig, called Mr. Jones “one of the most talented and relevant designers of today”.
I would like to profoundly thank Mr. Arnault, Mr. Brunschwig and Silvia Venturini Fendi for this incredible opportunity. Working across two such prestigious houses is a true honour as a designer and to be able to join the house of Fendi as well as continuing my work at Dior Men’s is a huge privilege.
Kim Jones
After graduating from the London art-and-design school Central Saint Martins and one of the brightest stars on the luxury men’s wear scene, the London designer worked for several brands, from Iceberg to Mulberry. And while he’s best known for designing menswear for Louis Vuitton, Dior and his own brand, he’s scored many a female fan (including close friends Kate Moss, Naomi Campbell, Victoria Beckham and the Karadashians-Jenner). In fact, when he joined Dior Hommes, in 2018, there were rumours that he was going to lead all of the collections for the Parisian fashion house, including womenswear.
Before joining Dior Men he worked at Louis Vuitton as their men’s wear designer for seven years. At Vuitton, he brought his longstanding love and encyclopedic knowledge of luxe streetwear – athletic tech fabrics, big sneakers, oversize graphic T-shirts and elegant tracksuits, but also crocodile backpacks and cashmere baseball tops – to a superbrand that had been overly content to sell its male clientele little more than monogrammed leather cases, belts and wallets.
More recently, at Dior, his shows merging suiting with streetwear and reworking tailoring for a modern audience generated buzz beyond the men’s market. They have shown Mr. Jones to be more plugged in to the outside world than some of his industry peers.
In July, for example, a week after the brand was criticised for casting an all-white ensemble of models for its women’s wear couture presentation as Black Lives Matter protest raged worldwide, Mr. Jones featured only models of color in his spring 2021 collection. It was designed in collaboration with the acclaimed Ghanaian portait painter Amoako Boafo. In December, Mr. Jones was named designer of the year at the Fashion Awards in London.
He will be expected to bring some of that magic to Fendi. The brand has seen robust growth in recent years, fueled by its savvy leather accessories, fur designs and a burgeoning fan base in China and Southeast Asia.
“I look forward to taking the Fendi universe to the next level with Kim”, Ms. Fendi said. Though Fendi is planning to hold a physical show – for fall-winter 2021/22 – on Sept. 23 in front of a reduced audience during Milan Fashion Week, Mr. Jones’s debut collection is planned for February, the company said. We can’t wait. Come into the beautiful world of Fendi.
Fashion designer Raf Simons has announced that he is becoming co-creative director of Italian fashion house Prada, where he will work alongside Miuccia Prada.
This isn’t the first time that Simons has worked at a high-end fashion house. Since launching his self-titled menswear label in 1995, the designer served as creative director for Jil Sander between 2005-2012, before moving on to Christian Dior where he stayed until 2015. On August 2, 2016, Calvin Klein announced Simon’s appointment as Chief Creative Officer of the brand. In December 2018, Calvin Klein and Simons announced they are ‘amicably parting ways’, after Calvin Klein “decided on a new brand direction different from Simons” creative vision.
The collaboration between Belgium-born Simons and Miuccia Prada – who has sat at the helm of Prada since 1978 – is said to come from ‘a deep reciprocal respect’ between the two designers.
“It opens a new dialogue, between designers widely acknowledged as two of the most important and influential of today” said the Italian fashion house in a statement. “Conceptually, it is also a new approach to the very definition of creative direction for a fashion brand – a strong challenge to the idea of singularity of creative authorship”.
The first co-designed collection is to be unveiled for spring-summer 2021 during a fashion show in Milan in September. Come into the beautiful world of Prada.
Prada has added to its product portfolio by launching a new fine jewellery line. The Italian luxury fashion house has always featured a costume jewellery range, but has now gone upmarket with its first collection of fine gold pieces, which will be commercialised from May at select Prada boutiques and on the label’s e-shop.
According to a press release, the collection is ‘made in 18-carat gold and diamonds sourced from suppliers certified by the Responsible Jewellery Council, a not-for-profit organisation founded in 2015 to promote responsible practices in metal and gemstone processing from extraction to commercialisation’.
The collection consists of earrings, bracelets, pendants and necklaces. The design is clean, pared-down, and is distinctive for its ironic vibe. The pieces riff on some of the amusing motifs which popped up in Prada’s ready-to-wear and accessories collections in the last few years, such as bananas, guitars, roses, rabbits and robots. Without of course forgetting the label’s triangular logo, which has pride of place on some of the pieces.
The price range is from €580 for a bracelet to €4000, with many necklaces priced around the €2000-euro mark. Stay tuned to Yakymour for more.
Italian fashion house Prada is presenting Candy Night, a new scent from the Prada Candy family, licensed by Puig. Prada Candy Night is the new flanker to the original Prada Candy launched in 2011. Prada Candy Night is described as more sweetie and more delicious with a lingering sensuality.
Candy Night – a delicious feast in an Art Deco flacon.
It comes out this month, March 2019, and is all about an alluring, sensual, feminine and more elegant fragrance than its predecessors. Even though the name of the perfume inspires a nightly intense aroma, don’t worry, it still can be worn during the day due to its gourmand oriental notes of orange, chocolate, and sweet caramel notes.
With the new fragrance of Prada Candy Night, it’s impossible to remain unnoticed! With it, the woman’s duality is fully expressed, and Candy Night leaves here a strong contradiction between her overflowing energy and addictive sweetness. Prada Candy Night is an instant attractive fragrance, both colorful and unpredictable.
The flacon is a kind of slender glass column topped with a pump-shaped crescent. As before, the latter is covered with a glossy black shade. Rising on the gold collar, it gives an amazing and sophisticated final effect to the whole image. Her bright orange color from the past, however, disappeared. Today, it gives way to the gradient changing from pink to black. The name Prada appears on an infinitely refined black leather ribbon.
Prada Candy Night is available as 30, 50 and 80ml Eau de Toilette. Come into the beautiful world of Prada.
Prada Candy is instantly seductive, an explosion of shocking pink and gold, showing a new facet of Prada femininity. Created by Daniela (Roche) Andrier, Prada Candy is a fragrance with a novel olfactory balance combining exceptionally high-quality ingredients in excessive proportions. Magnified by White Musks, noble Benzoin comes together with a modern Caramel accord to give the fragrance a truly unique signature.
Now the Italian fashion house is delighting its women’s fans with ‘Candy-licious’ Holiday Gift Sets. This is, probably one of the most seductive and delighting sets offering a delicate perfume in a gorgeous pink package.
Italian fashion house Prada is taking the art of fragrance packaging to a new level this month with the debut of Atelier Prada. Miuccia Prada has reimagined her signature L’Homme and La Femme fragrance bottles and has designed cuffs that wrap around the bottle giving them a fashionable twist.
She’s designed a trio of Prada prints that customize the women’s white La Femme bottle – each taken from the Prada runway in Milan. The cuffs have a 1950s inspiration that are instantly identifiable as Prada. The company was established in 1913 by Mario Prada and his brother Martino as a leather goods shop.
Miuccia, the granddaughter, joined the company in 1970 eventually taking over from her mother in 1978. Her first creations were waterproof backpacks out of Pocone. She’s since incorporated her unique artistic eye and vision to ready-to-wear, accessories and fragrance and built a global empire with husband Patrizio Bertelli.
We’d be trippin’ if we claimed we never once purchased a product solely based on aesthetics or walked straight past one because its outfitted design didn’t tickle our fancy. Much like personal preferences on lipsticks and hair dos, a trademark scent is just as significant (if not more so) when it comes to expressing your personality – which in turn, establishes your public identity.
Combining the two – fragrance and custom packaging – are the smarties at Prada, brewing olfactory and design mojo in a new creative lab, Atelier Prada.
Luring beauty nerds and fragrance whiz kids to get handsy, the perfume flacons are customisable with veritable Pradarama signatute graphic patterns, plucked straight from Prada’s much-loved fashion department. Those with a memory of a raven will recognise Hawaii, a ’40s Hawaiian floral from the men’s spring/summer 2014 show, and maybe even Hypnotic, a geometric design first produced for Prada’s fall/winter 1996 women’s collection. Further personalisation on the perfume bottles welcome, à la retro stickers and initials.
The men’s cuffs come in three graphic patterns that illustrate different plays on black and navy. These are the same style of prints that appear on Prada men’s sport shirts and jackets.
Unless you intend on going home with an empty bottle, they promising a rich decorative and olfactory addition to any vanity table. We may be about that #shelfie life, but what’s inside counts too. The cuff is free with any purchase of L’Homme or La Femme 100 ml (which also includes the Intense and L’Eau versions).
See you, and your custom Prada perfume, on Instagram.
The Les Infusions de Prada Collection has been updated for years with releases that focus on the single main ingrediënt of the composition. Each fragrance of this wonderful collection reveals a different personality and brings a touch of of elegance through its subtle intensity.
Now the Italian fashion house Prada will launche a new summer and refreshing perfume for women Les Infusions de Prada Mandarine. As the name of the perfume inspires, it is a citrusy explosion of aromatic mandarins and delicate citrusy fruits. Created by Daniela Roche Andre, Les Infusions de Prada Mandarine will be a new summer sensational perfume, She composed a novelty for Prada from sunny mandarin and mandarin leaves, bitter orange, neroli and orange blossom.
Les Infusion de Prada Mandarine promises to be elegant, romantic and very feminine with a classic design that comes all Prada Infusion perfumes. It wii be available as 100ml Eau de Parfum.
Early this year Italian fashion house Prada launches its 7th version of Luna Rossa. Luna Rossa Black follows the original Luna Rossa from 2012 and more recently, Luna Rossa Carbon from 2017.
Inspired by the Prada Luna Rossa Salling Challenge, an Italian sailingboat syndicate first created to compete for the 2000 America’s Cup and co-sponsored by Prada.
Like other previous editions, Luna Rossa is created by perfumer Daniela Andrier. Prada describes its tantalizing scent like a vivacious hub full of possibilities and dangers, sweeter details fizz over woody amber for a mesmerizing, almost disorienting effect. Energetic upon introduction – topped with Bergamot and Angelic – a patchouli coumarine heart gives way to a moody base. Of note is the absence of lavender that was a key feature in so many of the other Luna Rossa editions.
Even the completely opaque bottle, designed by Yves Bahar, where the iconic red line was replaced for the very first time by a black one, denotes the strength and intensity of this new Eau de Parfum.
Tim Schuhmacher once again reunites with Prada. This time around, the German model is wearing a black shirt for the advertisement, and delivers a piercing gaze as he embodies the fragrance’s darkness
Prada Luna Rossa Black is available as 50 and 100ml Eau de Parfum.
Founded in 1993, as part of the Prada group, Italian fashion house Miu Miu is all about the power of contradictions suprises, conceptual short circuits, the result is sensual as it is intellectual avant-garde, often provacative, ut never obvious. Miu Miu is characterized by a verystrong identity and an independent creative development. Evolved along the years, the Miu Miu alphabet has been in accelaration when the label begam showing their collections in Paris. Stressing both couture savoire-faire and playful experimentalism, Miu Miu explores fasion with a big F, giving elegance and sophistication a twisted a twisted meaning.
In 2015 Miu Miu launched their first fragrance. Miuccia Prada wanted to intertwin the provocative, attractive spirit of the brand Miu Miu into the composition and the design of the fragrance flacon. Prada helped develope the first Miu Miu fragrance and to design the very atractive flacon. A year later they launced their second fragrance L’Eau Bleue. Now they introduces a new perfume for women with a pleasant floral aroma to please a wearer the whole day. Miu Miu L’Eau Rosee is, like both Miu Miu previous fragrances, composed by famous perfumer Daniela Andrier as an aromatic/floral and a bit soft spicy perfume.
Top notes: Chassis
Heart: Lily of the Valley
Base: Musk
The new perfume is announced as a soft floral scent infused with a nice and aromatic bouquet of flowers with the main sensual Lily of the Valley accord. Supplemented with additional blackcurrant buds and wrapped in notes of sophisticated musk. The effect is to be said freshness encapsulated representing a stylish spring breeze scent.
Miu Miu L’Eau Rosee preserves the same beautiful bottle design as the original Miu Miu perfume launched in 2015, yet this time coming in a pale pink color bottle with a pink top.
Miu Miu L’Eau Rosee is available as 10, 30, 50 and 100ml Eau de Toilette.
Yakymour 