Aston Martin opens its first Brand Experience Boutique at No.8 Dover Street in London. The luxury British car brand opens its first boutique in hopes of bringing the Aston Martin ‘Art of Living’ concept to the elite clientele.
The shop is opposite the Arts Club, in the heart of Mayfair London. Dover Street in London is known for its many luxury boutiques in which a wide range of world-renowned luxury brands is available. In addition to clothing and beautiful accessories, the very stylish boutique will occasionally display the most sought-after Aston Martin cars, but is mainly intended to show visitors a mix of luxury and art.
The Aston Martin boutique therefore collaborates with national and international luxury brands such as Hacket London, Marma London, Quintessence Yachts (remember the Aston Martin AM37?), Emilia Burano, Silver Cross and FPM.
The shop front presents is decorated with a glossy black finish, creating a convenient contract with the light texture of the wood which formed the opening to street. The entry is strongly recessed from the side walk line, while a very large window is secured by a thick European Oak frame. The extra wide opening is meant for offering a bold glimpse to the interiors as well as the adeguate opening to allow the Aston Martin cars to access the shop.
The timber bespoke floor has designed and handmade with perfect geometric patterns as the ratio of the Fibonacci Spiral (geometric representation of a mathematical formula), while the ceiling has a sequence of recessed star lights which follow the exact perimeter of the floor pattern.
The Global Experience Center is designed to offer many different services such as exhibitions, design masterclasses, dinners and other events to make the experience bigger than just the world of cars. The visitor can even assemble his own Aston Martin car or AM37 speedboat.
Come into the beautiful world of Aston Martin.