American fashion house Ralph Lauren launches a new perfume for men, Polo Red Rush, the fourth in the Red series of fragrances following the original Polo Red (20), Polo Red Intense (20) and Polo Red Extreme (2017).
Top notes: Red mandarin, Lemon, Grapefruit, Pineapple
Heart notes: Red saffron,, Orange blossom, Lavender, Apple
Base notes: Cedar, Musk
Polo Red Rush presents a new take on the classic Polo Red with the addition of zesty new fruits accords and a touch of spearmint and spicy, exotic red saffron. The new perfume inspires a new fresh and modern aroma, more mature and intenser. Ralph Lauren Polo Red Rush nicely combines refreshing citrus and mint notes with floral ingredients and oriental saffron. The base calms with musk and cedarwood notes. This perfume will satisfy all-most all types of men due to a nice, calmed, soft and fresh aroma.
The new Ralph Lauren Polo Red Rush campaign, is embodied by actor Ansel Elgort. The actor, singer, songwriter and DJ appeared in the official video released today (July 25), which features an action-packed 95-second short film featuring Elgort and the film’s love interest.
The idea of working with Ralph Lauren was really great to me. It’s a brand that I’ve been a big fan of for as long as I can remember. When I went to my first school, which was a school where you had to wear a collared shirt, you always wanted a Polo one. And then from there my aunt, Kristin Clotilde, was one of the first models for Ralph Lauren.
The Fault in Our Stars actor is first seen admiring a curly-haired female DJ from across the room, and he captures her attention with a soft smile. After ditching the party, they speed in a bright red corvette down an L.A. highway before switching to race two vintage mustangs. The exhilarating video concludes with the two jumping off a cliff, reuniting in the murky water below.
Polo Red has an intoxicating blend that ignites the thrill seeker in every man. Customize this bottle by adding a name of up to 10 characters across the back.
Ralph Lauren Polo Red Rush is available as 40 and 125ml Eau de Toilette. Watch the steamy Polo Red Rush campaign video below.