The Ritual of Chadō



Dutch cosmetics and fragrance company Rituals, founded in the year 2000 by Raymond Cloosterman, offers a luxurious collection of high quality products, from body and facial care to scented candles, clothing, perfumes, make-up, and tea.

Discover a collection of luxury home and body products infused with energizing matcha and refreshing bamboo and find serenity and tranquility in all that you do.

The Rituals collections find inspiration in Eastern traditions, and this month a new, temporary line is launched, inspired by the ancient tea ceremony from Japan. It’s called The Ritual of Chadō and according to the brand it ’embraces the art of attention, awakening your soul and inspiring you to live each moment with renewed intent and harmony’.


Beside body care products and home fragrance, the line also brings two new perfumes, one aimed at women and one at men.

Rituals Chabana



Chabana to evoke a stroll through a Japanese tea garden, with the tranquil image of sun filtered through tree leaves, light and greenery all around you. The scent is built from notes of Green Tea and Kogomi Leaf, as well as the beautiful Tsubaki Flower.

Uncured green tea helps to remove toxins and boost the immune system. The unique aroma of unfermented green tea has purifying, soothing and stimulating properties.

Rituals Chabana Eau de Parfum is offered in a travel size of 10 ml flacon, and a full size of 50 ml flacon.


Rituals Chakai



With the same, peaceful Japanese tea garden in mind, Chakai pays homage to the meditative power of diffused sunlight touching the green moss creeping along the pond’s edge. Refreshing Cardamom and Hinoki Wood refresh your senses and invigorate your soul with the strong notes of Bamboo.

Cardamom is one of the world’s very ancient spices and was already used in incense and perfumes in ancient Egyptian times. Think woods, spices and sweetness and you touch the essence of Cardamom. A fresh, elusive and powerful burst of green.

Rituals Chakai Eau de Parfum is offered in a travel size of 10 ml flacon, and a full size of 50 ml flacon.


Rituals Chadõ Body Mist


Rituals-Chado-Body-MistFor those who prefer the light and refreshing jolt of a body mist over an Eau de Parfum, Rituals offers the option of the Chadõ Body Mist. This mist is made to bring harmony to all your senses featuring an energizing formula of bamboo and matcha.

A true multi-tasker, it helps you feel fresh, moisturizes your skin, and has the power to transform your surroundings into a tranquil Japanese garden. Suitable for use on your skin, on fabrics, in the yoga studio – anywhere you want to feel refreshed – it only takes a single spritz to feel its harmonizing effects.

Rituals Chadõ Body Mist is offered in a 50ml flacon. Other products in the range are the Body Scrub, Foaming Shower Gel, Body Cream, Foot Spa Package, Fragrance Sticks, Garden Scented Candle, Grean Tea with Matcha and a Matcha Tea Starter Set.

The-Ritual-of-Chado-1The products of the Ritual of Chadō Collection are available in Rituals stores and selected stores worldwide, as well as through the Rituals Website. To find a store near you, you can use the Find A Store feature of the website. Come into the beautiful world of Rituals.




Rituals Conquest of Paradise

Rituals started with the conquest of France. Dutch cosmetic house Rituals openend in Paris his very first boutique, in French territory. For the year end Paris gets there at least another two boutiques.


Rituals new shop at 24 Rue Vieille du Temple, Le Marais, Paris (Click photo to enlarge).

Now four weeks ago, the first French Rituals opened are doors in the Paris Le Marais district (photo). The boutique is 50 m² in size and let the Parisians meet the counting range with 400 credentials (for French) unusual-sounding names such as Laughing Buddha, Ancient Samurai, Sakura or Tao.

This year two boutiques, in the Paris Forum des Halles and the rue de Rivoli will come, possibly also one or more in the outskirts of Paris. Top Chief Executive Raymond Cloosterman, who founded Rituals in 2000, says: “there is a potential for 200 Rituals-boutiques in France within this and 10 years”, it sounds ambitious in the French newspaper Le Figaro.

The French openings are part of an ambitious expansion plan: after the first steps in the United States, Brazil, Switzerland and Norway last year, the Dutch cosmetics brand this year set his sights on Luxembourg (early February), the Middle East, Australia and France. All together the retailer wants to open 80 new boutiques, that brings the total to 420, and another 300 install sales corners in department stores (which is to bring the total to about 1,400).

Except their own boutiques wants Raymond Cloosterman, bring also the proven concept of the ‘Rituals shop-in-shop’ rolling out to the French (luxury) department stores and perfumeries, along the lines of what the group already does at ‘De Bijenkorf’ in Netherlands or at ‘Douglas’ in Germany.

So, you Rituals addicts, when you are on your trip to Paris, and you can’t sleep because you forgot your most favorite shower mouse,… don’t worry: take a run to Rue Vieille du Temple, and you are the happiest girl in town again!
by Jean Amr