Tiffany & Co White, Yellow, and Red Gold Tiffany T1

American luxury jewelry giant Tiffany & Co has just launched its new T1 collection, which features some of the label’s most iconic designs that have been key to the house since the early 1980s. Fronted by none other than Adut Akech, the campaign highlights the signature pieces that are both luxury and timeless, arriving in 18k yellow gold as well as 18k white and rose gold styles.

Tiffany & Co launched its #TiffanyT1 collection earlier this year to much success, but fans were left wondering if there were ever going to be pieces that came in classic metals like white or yellow gold. Well, the good news is that the American luxury jeweller has finally unveiled all-new pieces, specifically bracelets and rings.

Now, before diving into what’s currently available in your favorite Tiffany & Co boutique, here’s a little background history of how the Tiffany T1 came to be. Designed by Reed Krakoff, the brand’s Chief Artistic Officer, the jewellery is known for its simple and minimalistic style, expounding on the iconic ‘T’ motif that forms a perfectly round circle to represent individual strength and self-empowerment.

The bevelled bar design also gives the ‘T’ added oomph, providing an extra level of visual interest as it encircles the fingers (ring) and wrists (bracelet). The collection comprises pieces that come in full 18K gold, but Tiffany & Co. has also included versions decked out in precious diamonds, perfect for ladies (and men!) who love T…..

The rings will come in two models, the Tiffany T1 Narrow Ring and Tiffany T1 Wide Ring. As for the bracelets, they will come in 3 sizes, small, medium and large for the Tiffany T1 Narrow Hinged Bangle and Tiffany T1 Wide Hinged Bangle. All are available in yellow, white or rose 18K gold, set with or without diamonds.

The Tiffany & Co Tiffany T1 collection is available at Tiffany & Co boutiques worldwide. Come into the beautiful world of Tiffany & Co.

Dreaming at Tiffany & Co in New York

Elle-Fanning-Tiffany-Co-behind-_5168-1024x819

The luxury jeweller positioned itself as a master of storytelling when it debuted the new Tiffany Paper Flowers collection.

Whenever American jeweller Tiffany & Co releases a new campaign, they’re always (and we mean always) captivating. But, when Reed Krakoff took over the design reigns at the American luxury jewellery house last year, the campaigns have taken a slightly different approach in lieu of those typical monochrome images.

There’s a lot more colour, more specifically of that iconic Tiffany hue, in the brand’s new campaign, titled ‘Believe in Dreams’.

In a series of images and a video (watch below) directed by The Hunger Games Director Frances Lawrence, the new campaign features brand ambassador Elle Fanning to front the new Paper Flowers collection.

Set in New York, the actress is captured channelling a younger Audrey Hepburn as Fanning appears at the Fifth Avenue flagship windows (reenacting the opening scene from the 1961 classic film, Breakfast at Tiffany’s). A rush of colours then swarm the streets as the Maleficent actress dances her way around New York to a reimagined Moon River tune with original lyrics by New York City native and hip-hop artist A$AP Ferg, dressed in the jewellers latest creations.

Introducing the Tiffany Paper Flowers collection, the new campaign features Elle Fanning in a Tiffany Blue world. Directed by The Hunger Games director Frances Lawrence, the music-driven anthem film features the first-ever Tiffany recording, a reimagined version of ‘Moon River’ featuring Elle Fanning and hip-hop artist A$AP Ferg.

This marks the first time Tiffany & Co has created a song which is now available for streaming exclusively on Spotify.

Speaking of the new campaign, Tiffany & Co’s Cheif Artistic Officer, Reed Krakoff, said: “We wanted to take a fresh approach to the campaign, juxtaposing something visually extraordinary with a song that is a nostalgic nod to the past combined with something wholly unexpected and of the moment”.

 

 

 

 

Tiffany & Co’s new fragrance is a little blue box you need in your life

Tiffany & Co Blue Box

We all know that Tiffany & Co crafts one of the most luxurious, priceless and exquisite jewelries in the world, so no doubt that a new Tiffany & Co perfume will be welcomed with huge success and praise.

Famous American luxury jewelry house Tiffany & Co will launch its new self-named fragrance Tiffany & Co as their first edition after 15 years. While the previous perfumes of this brand belonged to the Chanel group, the new fragrance is made in cooperation with Coty.

They say everything you need is love. And while we are not discounting that term, acquiring a floral, tasteful, and transformative odor dabbed in your wrists does not hurt either.

TiffanyCo17_PRESS_DOUBLE_PAGE_-87bfc6666ec72304e2253f55829f66a56e02b759

This autumn, the new Tiffany & Co perfume appears as a sparkling and luminous floral/musky fragrance composed by famous perfumer Daniela Andrier of Givaudan. She blends one of the most precious ingredients of the classic Haute perfumery, Iris, an ingredient which Tiffany has a long association with. Harvested in France during July and August, the iris butter is obtained through a unique hydrodistillation extraction, exclusive to the Tiffany fragrance.

Top notes: Mandarin orange
Heart: Iris
Base: Musk, Patchouli

This perfume opens with vibrant and fresh notes of mandarine mixed with the main ingredient precious iris flower note, is what will catch your senses, calmed with patchouli and musk accords. The final notes offer this perfume a pure, feminine, elegant aura with a refined aroma.

Tiffany & Co launches Tiffany & Co-11-1507024275

The fragrance bottle is inspired by Tiffany’s most iconic diamond cuts. The faceting work at the base recalls the 128.54-carat Tiffany Diamond, one of the world’s rarest yellow diamonds. The pure geometric lines of the shoulders mirror the house’s Lucida-cut diamond engagement ring. A hint of Tiffany blue accents the collar in the house’s signature T pattern. The flacon is presented in Tiffany’s signature Blue Box.

The Tiffany & Co. fragrance campaign, imagined by Tiffany Chief Artistic Officer Reed Krakoff and shot by Steven Meisel, features four ‘modern’ women played by models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville. The advertising campaign and will highlight various pulse points on the body. The ad campaign aims to strip everything away and focus on the essence of the brand and its essentials: Tiffany Blue, diamonds, skin and scent

Tiffany & Co launches Tiffany & Co-10-1507024275.jpg

It is expected to be a hit among the gifting fragrances. Tiffany & Co by Tiffany & Co will be availble in varying sizes at exclusively from the 1st of August 2017 in Bloomingdale’s on 59th Street, New York, the key Tiffany & Co shops all over the United States. The rest of the world has to wait ’till Octover….