In 1947 Rose Repetto created her first ballet shoes on the advice of her son Roland Petit, in a tiny worlshop near the National Opera of Paris. A few years later she moved her boutique to 12, Rue de la Paix, Paris. In 1956, on Brigitte Bardot’s request, Rose Rapetto creates the Cendrillion ballerina and dedicates it to her. For BB – and Rapetto – this ballerina will always be part of their success in Roger Vadim’s film ‘Et Dieu créa la Femme’.
In 1959 Rose Repetto moved her boutique a few doors further on the Rue the la Paix, to number 22. It becomes the place frequented by the world’s prima ballerina’s, Bejart, Noureev, Barychnikov, Carolyn Carlson, the Kirov of the Folies Bergères, all are supplied with their dancing shoes, and garments by Repetto.
In 1964 Repetto got it’s ‘official’ logo, designed by Leonor Fini. In the 1970’s Serge Gainsbourg got fascinated by the ‘Zizi’, a shoe-model created by Rose Repetto for Zizi Jeanmaire, her daughter in law. he became the ambassador of the brand. Jean-Marc Gaucher took Repetto over in 1999, with the ambition to breath new life into the the firm. Repetto invites famous designers, like Issey Miyake (first partnership in 2000), Yoshi Yamamoto (first partnership in 2002), Comme des Garçons (first partnership in 2004) and Karl Lagerfeld (first partnership in 2009) to work with.
In 2012, for the first time, Rapetto presents a ready-to-wear collection inspired by the dancer’s clothing. The iconic, timeless and pure models embody the feminine, light and graceful silhouette. The sublimated movement of a body. The models of the Repetto wardrobe recall the the ballet’s pureness, desciplines, lightness and grace. The subtle, delicate femininity comes to light.
A year later the French Maison launched its first perfume, L’Eau de Toilette. A delicate blend of pear and cherry blossom, rose and orange blossom and vanilla and amber wood. It subtly evokes the grace, the lightness and the femininity of ballet dancers.
This spring, French Maison Repetto is offering a limited edition Pop Repetto inspired by the lively and colorful world of Pop Art. The composition is a cheerful floral with a warm, balmy, seductive trail.
Pop Repetto offers an explosive freshness and a delicate aquatic sweetness of pomegranate that announces the lush spring bouquet of transparent jasmine and peony flowers. The base is almondy and balmy from tonka beans, combined with cedar essence. The bottle repeats the same shape as previous editions with a bright yellow ribbon around the flacon neck, which holds a pendant with the Repetto brand logo.
Pop Repetto is available as 50ml Eau de Toilette at the price of 66.99 EUR. The newest Repetto fragrance is available from May 2019 in France as a limited edition.