Ariana Grande is the new face of Givenchy

It’s true. The fashion industry is constantly in a whirlwind of changes and staying relevant is quite a challenge. However, if a fashion house has undergone new creative direction and managed to gain and secure some high profiled figures as friends, then there’s no way to go but up. And that’s what Givenchy’s Clare Waight Keller did.

It is with great excitement that French Maison Givenchy reveals its new face – a strong independent woman of refreshing character and style: the multi-talented Ariana Grande.

The only woman to lead the creative reigns at Givenchy has garnered immense success since her debut- especially afterdressing the Duchess of Sussex for her wedding and for several occasions after that. Before she came on board in 2017, Riccardo Tisci was at the helm and some of his biggest muses included Beyoncé, Naomi Campbell, Madonna and Kim Kardashian, to name a few. The French fashion house has a long history of collaborating with the world’s biggest celebrities. Founder Hubert de Givenchy was responsible for many of Audrey Hepburn’s most famous looks.

Ariane Grande wearing the iconic black dress worn by Audrey Hepburn in the opening scene of ‘Breakfast at Tiffany’s’. Ariana’s signature top-tier ponytail steals the show while she wears a pearl headband in her hair.

And whilst Keller was not one to make bold risks through her visual campaigns, unlike Tisci, she officially ended that streak over the weekend as she announced the newest face of Givenchy. On Friday, the French Maison announced that Ariana Grande is the newest face to join the Givenchy family and will make her official debut with a full campaign due for the Fall season.

I am so proud to be the new face of Givenchy. It is a House I have forever admired and to now be part of that family is such an honour. I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful but I’m proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be.

Ariane Grande

The full Givenchy Fall-Winter 2019 campaign starring the pop star will be unveiled in July. We’ll keep you all updated when the Ariana Grande for Givenchy FW19 campaign officially rolls out. Stay tuned!

Come into the beautiful world of Givenchy.

 

 

 

The Riccardo Tisci Era at Burberry Takes Form with New Logo and Monogram

 

Riccardo Tisci took over from previous Burberry chief creative officer Christopher Bailey in March 2018. The Riccardo Tisci era at Burberry is kicking into high gear, his debut collection will hit the runway this September. Now under the direction of the former Givenchy creative director, Burberry revealed a new house logo and archive-inspired print. Tisci had taken to Instagram to unveil the new house logo and monogram for the British Heritage brand.

The Riccardo Tisci era at Burberry takes form with new logo and monogram.

This rebranding was developed by Riccardo Tisci in collaboration with Design legend Peter Saville, famously known for his New Order and Joy Division record sleeves. The same man who Raf Simons tasked to give Calvin Klein a fresh new minimalistic look. And now, his work with Burberry will only further cement his influential status in the fashion world.

The new logo is a stark contrast from the previous softer, rounder font. It now features a bolded sans serif text reading ‘Burberry London England’. According to Business of Fashion, this is the first time the Maison has changed their logo in two decades. The last logo rebranding was in 1999 when the brand dropped the letter S from ‘Burberry’s’.

The Monogram, on the other hand, is a graphical take presenting an interlocking TB Pattern, as a tribute to the founder Thomas Burberry. Documented on Tisci’s personal Instagram story, revealed the email exchange between Saville and himself that led to the creation of the monogram – which although newly designed, was derived from a 1908 monogram design for Thomas Burberry.

The redefined graphic identity is already in use on Burberry’s digital presence and it is expected to be used in new advertising campaigns. That said, there is no word on the Burberry signature check print yet, leaving only Tisci’s first show in London this September to gauge for the brand’s directions.

To Riccardo Tisci, the fresh branding is not just about a new face for the luxury fashion house. It is a new era for the luxury fashion scene. As luxury brands like Gucci and Fendi join the logomania revolution with their interlocking ‘G’s and double ‘F’s, Tisci is also leading Burberry to change their tack to feed the current commercialism and consumption.

Tisci often let his work speak for itself and said little else about it. It helped create an air of mystery about the man and the brand, which aligned well with his dark, gothic-tinged designs. But Burberry isn’t Givenchy, and Tisci is smart enough to know that not only applies to aeshetics, but also his approach to everything else about the house. It’s a shift for both the man and this brand that makes his first show during London Fashion Week next month one worth getting very excited about.  For now, it seems like Burberry is headed in the right direction with its red carpet couture pieces and luxury athletic wear favoured by mega-celebrities like Beyonce.

 

 

 

 

 

 

Riccardo Tisci becomes New Chief Creative Officer of Burberry

It has just been announced that former Givenchy creative head Riccardo Tisci, 43, a graduate of Central St. Martins in London, will assume the role of Chief Creative Officer of Burberry. Tisci joins Burberry after more than a decade at the French Maison, where he succeeded creative giants like Alexander McQueen and Julien Macdonald in 2005 to take the role of Creative Director for both menswear and women’s couture.

I am delighted that Riccardo is joining Burberry. He is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.

Marco Gobbetti, Burberry’s chief executive

Marco Gobbetti and Riccardo Tisci – both Italians – had worked together at Givenchy, where Marco Gobbetti was the French brand’s chief executive and hired Riccardo Tisci in 2005. He was noted for changing Givenchy’s house codes with his own style and influences, giving the Parisian fashion house dark and sensual romanticism and an extended colour palette, exploring flashy colors, like baby blue, blood red, metallic hues, and floral prints. Riccardo Tisci was responsible for transforming the brand from a house defined largely by the relationship between Hubert de Givenchy, the founder, and Audrey Hepburn, his greatest muse, to a house beloved by 21st-century celebrities such as the Kardashians and a social media force.

Tisci announced his resignation from Givenchy in February 2017. After 12 years, Riccardo Tisci will officially become Burberry’s new Chief Creative Officer on 12 March 2018. Tisci joins Burberry filling Christopher Bailey’s creative duties. Mr. Tisci also seemed excited about a return to London and the challenge of tackling another major luxury brand in need of a Renaissance man.

 

 

 

 

Dahlia Noir Givenchy Paris

The Black Dahlia was the name given to actress Elizabeth Short, a young American actress who was brutally murdered and mutilated in 1947. The crime was never solved. And the gruesome case inspired attention both on the big and small screen.

Maison Givenchy is launching a new fragrance for women, Dahlia Noir. Compelling then that designer Riccardo Tisci chose the name for his debut fragrance at the house of Givenchy. Tisci’s Black Dahlia scent is most definitely dark and compelling; rest assured it’s more glamorous than gruesome. A couture fragrance all in pure lines, a return to supreme luxury. The quintessence of the Givenchy style.

 

 

Created by Francois Demachy, the new fragrance embodies elegance, seduction and a touch of pure subtleness. Givenchy Dahlia Noir has a floral composition, is very intense and with sensual notes that constantly lure. Dahlia Noir also named as a ‘Fatal Flower’ is designed to delight all mysterious women and to melt their hearts.

Givenchy’s Dahlia Noir has a chypre floral composition. Perfume opens with mandarin, mimosa and pink pepper notes along with heart notes of rose, patchouli and iris. Dahlia Noir calms on the skin with long-lasting motes of vanilla, sandalwood and Tonka bean.

 

To personify the perfume’s dark beauty, Tisci chose Italian model Mariacarla Boscono, a model he has worked with for several years, ever since their shared student days at Central Saint Martins School in London. In fact, she has been the face of Givenchy’s ads since 2005.

The Dahlia Noir campaign – print images by Mert & Marcus, and the Dahlia Noir ad film, which was directed by Fabien Baron – Boscono wears black-leather-and-silk Givenchy couture. As her raven-black hair and the black chiffon of her gown dance in the current of Baron’s wind machine, she personifies Tisci’s vision, a windswept flower in some dark and brooding dream.

Givenchy Dahlia Noir is sealed in a simple yet elegant flacon. Exquisite, with its heavy glass embellished by black lacquer and silver, it is solid yet delicate, elegant yet modest. Its well-structured shape recalls the 1950s, the golden age of perfumery. It is available in three sizes, 30, 50 and 75 ml Eau de Parfum, and as Parfum.