Rochas Girl Blooming a new limited edition

After last year’s debut of Rochas Girl, French Maison Rochas launched a new limited edition flanker: Girl Blooming. Girl Blooming Edition Eau De Toilette is a magnificent floral bouquet. A fragrance to feel pure joy and positivity.

Composed by Paul Guerlain of IFF, a grandson of the famous Jean-Paul Guerlain, Rochas Girl Blooming is an ode to nature and joie de vivre, this vegan, 90% naturally derived Eau de Toilette is gifted with the ability to awaken the senses and spark joy. While remaining a citrus woody floral, Girl Blooming is fresher, with citruses in the top and citrus flowers in the heart of the composition.

Top: blackcurrant bud, bergamot, mandarin
Heart: orange blossom, jasmine, neroli
Base: musks, sandalwood, cedarwood

It all begins with a burst of optimism. It gives an all-new initial impression that still manages to retain an air of mysterious familiarity. Your mind recognizes the invigorating crunch of blackcurrant bud at the start, with a new twist: the sparkle of tangy bergamot paired with juicy mandarin. Quickly, very quickly, a smile graces your lips. Say thank you to the gush of a thousand immaculate petals of orange blossom, jasmine, and neroli, flooding your soul with wellness and light. This is radiant florality at its peak; the sensation of elation is irresistible. On a cloud of musks, sandalwood and cedarwood lay a warm, sensual aura on the skin for a feeling of plenitude that lasts all the way until the evening.

An eco-conscious flacon

A partly recycled plastic cap sits on top of a bottle made in France from 40% PCR recycled glass, obtained from collected household glass, to reduce the carbon footprint of production and lower water usage. Its water-based lacquer and ink stamping generate energy savings of 30% and 50% respectively.

The tender green colour of the packaging and flacon blossoms and bursts with delicate white flowers. Yet, the delicate floral pattern still leaves a strong impression, promising a palette of positive sensations.

Rochas Girl Blooming is coming next month in two sizes Eau de Toilette, 100 ml and 40 ml. and will be available for a limited time at selected stores worldwide. Come into the beautiful world of Rochas.

Rochas Girl, more than a fragrance

Early Spring, French Maison Rochas will presents its new fragrance called ‘Girl’ (Get In the Real Life) as an environmentally responsible project, from the juice to the packaging. Girl is the scent of a new generation conscious and attentive to its well-being. Because the world is changing, Girl is more environmentally friendly with a vegan formula and with an eco-designed flacon.

Feeling better is good and Feeling really good is even better! Be ready for a new fragrance that is good for you and safer for the planet.

Created by Anne Flipo, IFF master perfumer, it stands as an ode to well-being and freedom with a vegan formula, composed of 90% ingredients of natural origin, which produces a calming effect thanks to a neroli extract with proven relaxing properties by neuroscience. A precious ingredient, 100% natural, obtained in a responsible and fully traceable way, to feel good.

Anne Flipo created the floral-woody and citrusy composition with the key words as minimalist and cheerful in mind. At the top, luminous neroli notes with relaxing properties mingle with the freshness of pink berries and blackcurrant bud. At the heart, the fragrance develops around a bouquet composed of orange blossom and jasmine offering a dazzling femininity. Finally, white woods and vanilla leave a creamy and textured trail. A citrus woody floral fragrance, for a Spray Good – Feel Good just perfume yourself and feel good.

Top notes: neroli, pink pepper, black currant
Heart: orange blossom, jasmine, orchid
Base: sandalwood, cedar, vanilla

The first impression brings great relaxation thanks to the injection of natural freshness of the soothing neroli, which enhances the vigour of the black currant bud and the effervescence of the pink berries, which are distinguished by their liveliness. In a second breath, the light explodes. A large bouquet of white flowers displays all its femininity: the radiance of an immaculate orange blossom and jasmine, combined with the velvety facet of a slightly balsamic orchid. Lastly, sandalwood and cedar woods warm the skin, with a subtle vanilla sensuality for maximum fullness.

Rochas Girl comes in an eco-conscious flacon: its clear design with a timeless style is a production feat, made as closely as possible: except for the stopper, which is obtained in Spain, the rest of the flacon is 100% made in France. The smooth and soft cap, made of partially recycled plastic, crowns a flacon made up of 40% PCR recycled glass from the collection of household glass containers, which reduces the carbon footprint by 9% and water consumption by 12% during production.

The flacon is decorated with an almond green lacquer (Nigermat) – a water-based lacquer that contains only 5% solvents. Its clean water-based lacquer and ink printing allow energy savings of 30% and 50% respectively.

A committed line of perfumes: Rochas perfumes donate 1% of the sales volume of the GIRL line to the international organization 1% for the Planet to contribute to different associations that work to protect the environment. Girl does not pretend to be perfect. It is a fragrance that took the sincere approach of delivering excellence, striving to improve when industry know-how allows. An approach designed to continually evolve as innovations emerge.

Its time to feel good! Rochas Girl will be available as a 40, 60, and 100 ml Eau de Toilette. at selected stores worldwide. Want to discover more Rochas Girl? Come into the beautiful world of Rochas.