Rochas Girl Blooming a new limited edition

After last year’s debut of Rochas Girl, French Maison Rochas launched a new limited edition flanker: Girl Blooming. Girl Blooming Edition Eau De Toilette is a magnificent floral bouquet. A fragrance to feel pure joy and positivity.

Composed by Paul Guerlain of IFF, a grandson of the famous Jean-Paul Guerlain, Rochas Girl Blooming is an ode to nature and joie de vivre, this vegan, 90% naturally derived Eau de Toilette is gifted with the ability to awaken the senses and spark joy. While remaining a citrus woody floral, Girl Blooming is fresher, with citruses in the top and citrus flowers in the heart of the composition.

Top: blackcurrant bud, bergamot, mandarin
Heart: orange blossom, jasmine, neroli
Base: musks, sandalwood, cedarwood

It all begins with a burst of optimism. It gives an all-new initial impression that still manages to retain an air of mysterious familiarity. Your mind recognizes the invigorating crunch of blackcurrant bud at the start, with a new twist: the sparkle of tangy bergamot paired with juicy mandarin. Quickly, very quickly, a smile graces your lips. Say thank you to the gush of a thousand immaculate petals of orange blossom, jasmine, and neroli, flooding your soul with wellness and light. This is radiant florality at its peak; the sensation of elation is irresistible. On a cloud of musks, sandalwood and cedarwood lay a warm, sensual aura on the skin for a feeling of plenitude that lasts all the way until the evening.

An eco-conscious flacon

A partly recycled plastic cap sits on top of a bottle made in France from 40% PCR recycled glass, obtained from collected household glass, to reduce the carbon footprint of production and lower water usage. Its water-based lacquer and ink stamping generate energy savings of 30% and 50% respectively.

The tender green colour of the packaging and flacon blossoms and bursts with delicate white flowers. Yet, the delicate floral pattern still leaves a strong impression, promising a palette of positive sensations.

Rochas Girl Blooming is coming next month in two sizes Eau de Toilette, 100 ml and 40 ml. and will be available for a limited time at selected stores worldwide. Come into the beautiful world of Rochas.

Rochas Girl, more than a fragrance

Early Spring, French Maison Rochas will presents its new fragrance called ‘Girl’ (Get In the Real Life) as an environmentally responsible project, from the juice to the packaging. Girl is the scent of a new generation conscious and attentive to its well-being. Because the world is changing, Girl is more environmentally friendly with a vegan formula and with an eco-designed flacon.

Feeling better is good and Feeling really good is even better! Be ready for a new fragrance that is good for you and safer for the planet.

Created by Anne Flipo, IFF master perfumer, it stands as an ode to well-being and freedom with a vegan formula, composed of 90% ingredients of natural origin, which produces a calming effect thanks to a neroli extract with proven relaxing properties by neuroscience. A precious ingredient, 100% natural, obtained in a responsible and fully traceable way, to feel good.

Anne Flipo created the floral-woody and citrusy composition with the key words as minimalist and cheerful in mind. At the top, luminous neroli notes with relaxing properties mingle with the freshness of pink berries and blackcurrant bud. At the heart, the fragrance develops around a bouquet composed of orange blossom and jasmine offering a dazzling femininity. Finally, white woods and vanilla leave a creamy and textured trail. A citrus woody floral fragrance, for a Spray Good – Feel Good just perfume yourself and feel good.

Top notes: neroli, pink pepper, black currant
Heart: orange blossom, jasmine, orchid
Base: sandalwood, cedar, vanilla

The first impression brings great relaxation thanks to the injection of natural freshness of the soothing neroli, which enhances the vigour of the black currant bud and the effervescence of the pink berries, which are distinguished by their liveliness. In a second breath, the light explodes. A large bouquet of white flowers displays all its femininity: the radiance of an immaculate orange blossom and jasmine, combined with the velvety facet of a slightly balsamic orchid. Lastly, sandalwood and cedar woods warm the skin, with a subtle vanilla sensuality for maximum fullness.

Rochas Girl comes in an eco-conscious flacon: its clear design with a timeless style is a production feat, made as closely as possible: except for the stopper, which is obtained in Spain, the rest of the flacon is 100% made in France. The smooth and soft cap, made of partially recycled plastic, crowns a flacon made up of 40% PCR recycled glass from the collection of household glass containers, which reduces the carbon footprint by 9% and water consumption by 12% during production.

The flacon is decorated with an almond green lacquer (Nigermat) – a water-based lacquer that contains only 5% solvents. Its clean water-based lacquer and ink printing allow energy savings of 30% and 50% respectively.

A committed line of perfumes: Rochas perfumes donate 1% of the sales volume of the GIRL line to the international organization 1% for the Planet to contribute to different associations that work to protect the environment. Girl does not pretend to be perfect. It is a fragrance that took the sincere approach of delivering excellence, striving to improve when industry know-how allows. An approach designed to continually evolve as innovations emerge.

Its time to feel good! Rochas Girl will be available as a 40, 60, and 100 ml Eau de Toilette. at selected stores worldwide. Want to discover more Rochas Girl? Come into the beautiful world of Rochas.

Rochas Mademoiselle Rochas In Black

This summer French Maison Rochas will launch Mademoiselle Rochas In Black, a new ‘rock and glamour’ version of Mademoiselle Rochas (2017) original. In addition to the original, the collection also includes versions of Mademoiselle Rochas Eau de Toilette (2018) and Mademoiselle Rochas Couture (2019). 

Mademoiselle Rochas never stops reinventing herself! In this new opus, she adopts a head-to-toe black look and introduces us to a new facet of her personality.

The composition is floral-fruity, woody, and leathery. Fresh and sparkling opening notes include bright bergamot, black tea, and gourmand blackberry, Meanwhile the heart of the fragrance beats with a flamboyant leather, sustained by the floral and feminine accord of thorny rose and hawthorn. The base leaves behind a trace of black vanilla, a hint of oak ambroxan, and oak moss give the fragrance an unforgettable trail.

Remarkably rock ‘n’ roll and totally chic, the flacon of Mademoiselle Rochas in Black is dressed in deep black and adorned with a studded bow in smooth matte leather. This feminine and rebellious bow is the signature element of her look.

Rochas Mademoiselle Rochas In Black is available as 30, 50, and 90 ml Eaux de Parfum at selected stores worldwide. Come into the beautiful world of Rochas.

French lover L’Homme Rochas


French Maison Rochas launched their new men’s perfume L’Homme Rochas. It is described as a romantic and sensual  scent for ‘a neo French lover’. L’Homme Rochas draws its power and energy from the history and roots of the Maison, staking out a vision of masculinity that is bold and respectful.

L’Homme Rochas men’s fragrance brings together all elements of masculinity with a hint of surprise. The contemporary and stylish aroma from the French Maison. The fragrance was formulated by Bruno Giovanni. This fragrance pulls its strength and vitality from the heritage and origins of the Rochas House, and provides a perception of masculinity that is both daring and memorable.

Celebrating the New Year 2020, Mademoiselle Rochas presents her man to us. Who is he? As dynamic and authentic as his beauty, L’Homme Rochas is full of humor. Mysterious and full of character, this new fragrance for men of the oriental fougere variety is truly addictive. Instantly discover the matching complement of our young lady, a stunning aroma committed to today’s men. After Eau de Rochas Homme, Rochas Man and Moustache, the family expands once again.


Naturally charming, the Rochas Man is the masculine alter ego of Mademoiselle Rochas Eau de Parfum. As a result they create an ideal couple embodying chic Parisian classiness. Accomplices, they show us their magnificence. This duo of fragrances is designed for all lovers of modern days.

Simultaneously, virile and classy, Monsieur has everything to delight! His daily spirit only makes him more charming. Caring and fun, a bit teasing, he likes to surprise his sweetheart. Her smile, a bit mischievous, is also devastating. This real gentleman makes them all lose their heart. He would even make all of Mademoiselle’s girlfriends green with jealousy. But our man stays loyal because he only has eyes for his dear beauty.

L’Homme Rochas belongs to the olfactory Oriental-Fougère family that combines fresh citrus notes with warm aromatic tones. The composition of L’Homme Rochas is divine. The opening notes of blood orange, pineapple and cardamom first burst like a giggle. Then the love game of our two stars moves on with the help of a spicy aromatic trio of geranium, basil and Juniper berry. Lastly, the tonka bean, moss and patchouli finale does not let down with its power and potency. The entire outcome reveals an exciting molotov cocktail, imbued with passion and voluptuousness.

The campaign is set in ‘city of love’ Paris. and features French models Julien Remond and Noemie Schmidt. Schmidt is also the face of the feminine scent Mademoiselle Rochas.

Between memories of loveliness and enjoying to play accomplices, our couple of the year, walk hand in hand. Their notable joy imbued with sensations is all the more evocative. Their joie de vivre is even expressive. This entire palette of feelings is also experienced in the composition of the new Rochas L’Homme fragrance.




L’Homme Rochas perfume flacon arrives in a cylindrical, streaked finished container. Its deep blue banded coat has one of the most stunning effects. It also brings to mind the inside of the Rochas brand outfits. Its chic and classy style is matched solely by the elegance of this great seducer. This masculine and sophisticated bottle is as contemporary as it is sophisticated. Then a large chrome silver cap gives it an extra beam of charm. Next, a brilliant silver plate shines brilliantly on the front of the package and has the name of the fragrance, also signed in black capital letters

L’Homme Rochas is available as a 40, 60 and 100 ml Eau de Toilette. Come into the beautiful world of Rochas.




A modern interpretation of a timeless classic: Rochas Byzance


French Maison Rochas launches a new Byzance fragrance – a modern interpretation of the Maison’s classic, launched in 1987 as a chypre and spicy scent inspired by a magical night and a blend of Eastern and Western cultures. The new Byzance Eau de Parfum takes it’s inspiration from the magical and glamorous nights of Paris.

Rochas Byzance is a bewitching and opulent perfume – audacious, sensual, and elegant. It opens the door to a modern fairy tale… a world where magic and mystery and seduction meet.

Byzance opens the door to a modern fairy tale. Its vibrant and feminine notes have a signature trail of sensuality and audacity. Its elegant juice and lush bottle evoke a world where magic and mystery and seduction meet.


Byzance is an oriental floral whose notes provoke addiction. At the head, it displays a luminous accord of bergamot and pear, whose brilliance is underlined by the sweetness of neroli. This radiant start is followed by a luxuriant bouquet, where the rose, the freesia and the flower of heliotrope bloom. To add to the intensity of this bewitching scent, the base notes unveil themselves: the voluptuous vanilla absolute, surrounded by blond woods and soft musks.


Rochas Byzance is packed in a round, dark blue vial with gold details, reminiscent of the original design. Rochas Byzance is available as a 40, 60, and 90 ml Eau de Parfum. Come into the beautiful world of Rochas.






Rochas Eau de Rochas Escapade Exotique



French Maison Rochas has launched a new, limited edition from the line of the original and iconic Eau de Rochas (1970) – Eau de Rochas Escapade Exotique – which comes after Eau de Rochas Escapade en Mediterranee, Eau de Rochas Escapade Estivale, and Eau De Rochas Escapade Tropicale. The collection boasts a carefree spirit of summer, vacation, and relaxation.

Top notes: Blood orange, Black currant, Apple
Heart notes: Melon, Watermelon, Jasmine
Base notes: White cedar, Ambroxan, Musk

A refreshing sun-kissed cocktail for this new reinterpretation of Eau de Rochas. Rochas Eau de Rochas Escapade Exotique is a floral-fruity composition created around the idea of gourmand fruit combined with ice water. The energy of an accord of blackcurrant and blood orange mingles with the summer mood of a heart of melon and watermelon. In the base notes, a subtle blend of musk and white cedar brings warmth to this olfactory getaway. It is described as a cool, sunny, and airy fragrance.



Summer perfect! Rochas Eau de Rochas Escapade Exotique is available as 100ml Eau de Toilette. Come into the beautiful world of Rochas.





Mademoiselle Rochas Couture – A New Charming Rochas


After the original Mademoiselle Rochas Eau de Parfum presented in 2017, and the Eau de Toilette version from 2018, French Maison Rochas recently launched the third fragrance in the collection, Mademoiselle Rochas Couture.

Created by Anne Flipo, the composition of Mademoiselle Rochas Couture offers a romantic and chic mixture full of contrast. In the opening are the fruity notes of bergamot and sweet pear nectar, combined with pink pepper, which gives a daring character to the flowers. The sparkling and citrusy bouquet of orange blossoms and lily of the valley are embraced by the vanillic hug of heliotrope flowers. A warm and creamy finish of tonka bean, sandalwood and sensual musks leave a comfortable and subtle trail.


rochas-mademoiselle-rochas-couture-box-flacon.jpgRochas Mademoiselle Rochas Couture will be available in purple bottles of the same shape as her predecessor, decorated with a black bow tied around the neck of the flacon. The fragrance is expected to arrive in stores next month and will be available as a 30, 50 and 90ml Eau de Parfum.

Come into the wonderful world of Rochas.





Federico Curradi Is Appointed Creative Director Of Rochas Men’s Fashion


There is a new man at the helm of menswear at French Maison Rochas. The menswear division of Rochas was non-existent for 22 years prior to Béatrice Ferrant’s appointment and his quick tenure delivered yet another setback to the brand in its pursuit of a successful menswear collection.

After relaunching the men’s ready-to-wear collections in 2017 under the aegis of Ferrant, Rochas’s owner Interparfums has picked a new designer to lead the second phase of the label’s new life. Italian Federico Curradi has in fact been appointed Creative Director of Rochas menswear, and his debut collection will be Autumn/Winter 2019-20.

It’s a real honour for me to accept the position as men’s creative director for Rochas. The Parisian legacy and the brand’s natural yet sophisticated style are key sources of inspiration for me, and I will undoubtedly reference them as I write a new page in the brand’s history.

Federico Curradi

Curradi will showcase his vision for Rochas at the Paris Fashion Week next January. Curradi, who was formerly head of men’s styling at Ermanno Scervino from 2001 to 2005, and later head of men’s collections at Roberto Cavalli (2005 – 2007). Then, for eight years, he was the Creative Director of Iceberg. In 2016, he relaunched his own label in January at Pitti Uomo, founded twenty years earlier while he worked as a knitwear consultant for Dunhill. The designer, who lives in the Florentine countryside, is also creative director of outerwear specialist Peuterey.

Federico Curradi’s mission at Rochas is clear: to re-energise menswear, which was put on hold at the end of 2017 after his predecessor managed it for only one season. In the meantime, Interparfums has opted for a new strategy. After trying its hand for the first time at developing a fashion collection internally, the fragrance group revealed that it had inked a license with the Italian subsidiary of Japan’s Onward Holding Co. Ltd, which already produces Rochas women’s ready-to-wear with creative director Alessandro Dell’Acqua, since 2013.

Come into the beautiful world of Rochas.




The air is fresh and cool!

Created by Marcel Rochas, the original fresh cologne from French Maison Rochas, Eau de Roche was launched in 1948, and discontinued 1 in 195. The fragrance was reformulated by Nicholas Mamounas in 1970 for Hélène Rochas and presented as Eau de Rochas, the now iconic classic of the fashion house, as a refreshing citrus fragrance for women, modern and timeless. Over the years, Eau de Rochas was reinterpreted in various editions, such as Rochas Eau Sunsuelle and Rochas Eau de Rochas Fraîche.

Eau de Rochas: a gift with a light, fresh scent for Mother’s Day.

Rochas Eau de Rochas


Clouds at high noon for the sunny trail of Eau de Rochas.
A scent that lingers like lively water, lulled by fresh flowers and elegant mosses, where audacity meets delicateness.

Created by Nicholas Mamounas, topnotes are bergamot, citrus and verbena; middlenotes; are jasmine, daffodile and wild rose; base notes are vetiver, oakmoss, myrrh.


Rochas Eau de Rochas Fraîche


Balloons released on the horizon for an invigorating, azure blue trail with Eau de Rochas Fraîche.
A sensual breath of white flowers bathed in fresh, sunny sensations, a sudden dizzy spell somewhere between the shore and the deep sea.

Created by Jean-Michel Duriez, topnotes are bergamot, mandarin, citrus and daffodil; middlenotes; are jasmine and lily-of-the-valley; base notes are iris extract, patchouli, olibanum.


Rochas Eau Sunsuelle


A flight of swallows tenderly dusted with rose, symbolising the delicate trail of Eau de Rochas Sensuelle.
A floral as blinding as the sun, sprinkled with a zest of freshness, coming together with sensuality and sparkle.

Created by Jean-Michel Duriez, topnotes are bergamot and waternotes; middlenotes are white flowers, precious iris, liatris; basenotes are musk and oakmoss.

Eau de Rochas: a gift with a light, fresh scent for Mother’s Day. Come into the wonderful world of Maison Rochas.





Timeless classic, Rochas Femme


One must be able to smell a woman even before seeing her

Marcel Rochas

A must-have fragrance that is voluptuous and sensual, and whose spicy-fruity-chypre accord is the quintessence of feminine seduction.

This much-loved scent was created by Edmond Roudnitska in Paris during the War in 1943 for Marcel Rochas and gave it as a present to his wife Hélène in heartfelt tribute to femininity.

Femme represents a real masterpiece with its warmth of a woman’s gentle skin and dense note of plum. Its sensual and voluptuous spicy-fruity-chypre accord is the quintessence of feminine seduction.


Rochas had had it made originally for his demure wife Hélène, the legendary Madame Rochas, before Mae become the perfume’s face and derriere.

An ode to femininity and love, Femme is a fragrance of womanly seduction whose original spicy-fruity-chypre accord with its velvety plum – used in perfumery for the first time – awakens an intense sensuality.

The original composition is based on the harmony of aldehides, fruit, wood, and musk notes. The dryness of chypre notes is softened by the purple plum. The richness of tropical fruits is followed by the rich scent of sandal. Femme Rochas is a splendid perfume which is not aimed at every person, more at a femme fatale.


In 1989 Rochas  commissioned another perfumer to reorchestrate the classic – against the wishes of its creator – and thus vulgarized a work of art. The new Rochas Femme has become lighter and more gourmand thanks to the peach note in harmony with plum.



A seductively scented frisson that caresses the skin, its basenotes of sandalwood, patchouli and vetiver arousing mysterious feelings, stirred even further by rose absolute, ylang and jasmine.

A deeply sensual opulence complemented by the lively crispness of lemon, neroli and bergamot, gourmand citrus notes that are warmed by spicy hints of cumin, cinnamon and cloves.