Timeless classic, Rochas Femme


One must be able to smell a woman even before seeing her

Marcel Rochas

A must-have fragrance that is voluptuous and sensual, and whose spicy-fruity-chypre accord is the quintessence of feminine seduction.

This much-loved scent was created by Edmond Roudnitska in Paris during the War in 1943 for Marcel Rochas and gave it as a present to his wife Hélène in heartfelt tribute to femininity.

Femme represents a real masterpiece with its warmth of a woman’s gentle skin and dense note of plum. Its sensual and voluptuous spicy-fruity-chypre accord is the quintessence of feminine seduction.


Rochas had had it made originally for his demure wife Hélène, the legendary Madame Rochas, before Mae become the perfume’s face and derriere.

An ode to femininity and love, Femme is a fragrance of womanly seduction whose original spicy-fruity-chypre accord with its velvety plum – used in perfumery for the first time – awakens an intense sensuality.

The original composition is based on the harmony of aldehides, fruit, wood, and musk notes. The dryness of chypre notes is softened by the purple plum. The richness of tropical fruits is followed by the rich scent of sandal. Femme Rochas is a splendid perfume which is not aimed at every person, more at a femme fatale.


In 1989 Rochas  commissioned another perfumer to reorchestrate the classic – against the wishes of its creator – and thus vulgarized a work of art. The new Rochas Femme has become lighter and more gourmand thanks to the peach note in harmony with plum.



A seductively scented frisson that caresses the skin, its basenotes of sandalwood, patchouli and vetiver arousing mysterious feelings, stirred even further by rose absolute, ylang and jasmine.

A deeply sensual opulence complemented by the lively crispness of lemon, neroli and bergamot, gourmand citrus notes that are warmed by spicy hints of cumin, cinnamon and cloves.





Rochas Eau de Rochas Escapade Estivale

Rochas Eau de Rochas Escapade en Mediterranee model.jpg

Rochas is back!! And now, like other classic French Maison’s (think of Caron and Carven), Rochas is Hot! véry Hot!! For many years Eau de Rochas (since 1970!) was, and still is, a good companion during the holidays (and the rest of the year!)

Now Rochas brings us Rochas Eau de Rochas Escapade Estivale, a new citrusy fresh perfume for women. This perfume has a refreshing, pleasant aquatic composition ideal for daily use.


Rochas Eau de Rochas Escapade Estivale bottle

Rochas Eau de Rochas Escapade Estivale opens with fresh and energetic notes of orange and green apple along with flowery accords of orange blossom and mint. The base calms with woody notes of amber, musk, and cedar – creating an opulent and rich aroma. Rochas Eau de Rochas Escapade Estivale ideally portrays a perfect day by the sea with a clear and fresh air and the brightening sun.

The outer packaging of this edition is decorated with an umbrella print in pastel colors, while keeping the original bottle design of side swept lines. The fragrance is available as a 100 ml Eau de Toilette from April 2017. Ohh I’m soo happy Rochas is Back!





Secret de Rochas Rose Intense

Secret de Rochas Rose Intense 1

The new chapter of the modern fragrance history of the house of Rochas started with Secret de Rochas fragrance in 2013, almost 70 years after the introduction of the first perfume of this house. Secret de Rochas was created by in-house perfumer Jean-Michel Duriez. Secret de Rochas Oud Mystère was launched in 2014, and last year in 2015 we had a new edition called Secret de Rochas Rose Intense.

According to Jean-Michel DuriezRochas Secret de Rochas Rose Intense highlights sensuality of a woman and offers new insight into her indefinable allure, inspired by Parisian joie de vivre and audacity. “I wanted to create a boudoir atmosphere for this fragrance.  A woman’s boudoir is the one private room that is all her own, a place where she keeps all her secrets, fragrance, beauty and otherwise. It offers the perfect inspiration for Secret de Rochas Rose Intense as this special place is the quintessence of female sensuality and mystique”.

Rochas Secret de Rochas Rose Intense

Jean-Michel Duriez continued, “I thought it could be quite interesting to touch upon a new and unexplored side of a woman’s beauty secrets, those things she might hesitate to reveal.  In keeping with the storied tradition of Rochas fragrance, Secret de Rochas Rose Intense is also inspired by the audacious and illusive Parisienne, but in a different, more sensual way”.

The main note of the composition is May rose. “This special rose is indeed different than other roses; it has a fresher, more natural scent. The flower is a little bit fragile, but the elegant and delicate scent is unique in the world of perfumery”, said the perfumer. It is mixed with fruity accords of passion fruit and peach on the top. Red rose, rose leaf, osmanthus and a secret ingredient form the heart of the perfume. Amber, moss, patchouli and musk notes complete the base.

  • Top notes: Rose de Mai, Passion Fruit, Peach
  • Heart notes: Red Rose notes, Rose leaf notes, Osmanthus, Secret Ingrediënt
  • Base notes: Amber, Moss Accord, Patchouli, Musky notes.

Rochas Secret de Rochas Rose Intense shares the distinctive packaging of the original.  While the keyhole-shaped bottle remains the same, the round, hand-made coffret, is given a rose hue evoking the vibrant shade of the Rose de Mai.  The juice is an intense rose color as well.

The fragrance is available as 100 ml Eau de Parfum.

Rochas Secret de Rochas

Secret de Rochas Cecile Cassel.jpg

French Maison Rochas launches a new perfume for women, Secret de Rochas – a mysterious, romantic and elegant fragrance with a sensual and tempting air. Seventy years after the launch of the fashions house most famous Femme fragrance, Secret de Rochas is emerging as a new, modern vision of femininity.

On doit respirer une femme avant même de l’avoir vue. (One must smell a woman before even seeing her).

Marcel Rochas

Created by perfumer Jean-Michal Duriez, Rochas Secret de Rochas  is a chypre/fruity perfume for most audacious women. It blends green notes, mango, passion fruit, peach, osmanthus, jasmine, moss, patchouli and musk. Secret de Rochas is described as a modern vision of femininity due to its charming notes, elegant aroma and a classical bottle.


Secret de Rochas FlaconRochas Secret de Rochas comes in a classical cylindrical bottle filled with a pale peach juice adorned with a black stopper. The packaging shows the famous quote by Marcel Rochas: “One must smell a woman before even seeing her” (“On doit respirer une femme avant même de l’avoir vue”). French actress and singer Cecile Cassel advertises this gorgeous perfume.

Rochas Secret de Rochas will be available as 30, 50 and 100ml Eau de Parfum.





Rochas Les Cascades de Rochas Eclats d’Agrumes

Rochas Les Cascades de Rochas Eclats d_Agrumes Video

French Maison Rochas presents Les Cascades de Rochas Eclats d’Agrumes. A new scent that follows the fashion’s house tradition and comes from the line to wich Eau Sensuelle (2009), and Eau de Rochas Fraiche (2010), both modern interpretations of the timeless and sensual perfume Eau de Rochas (1970) belong to.

Les Cascades de Rochas Eclats d’Agrumes is inspired by the summer freshness, vitality and by the Parisian fountains. It is a refreshing and revitalizing perfume that is ideal for summer hot days. It comes in a crystal bottle with a crystal stopper and a delicious pinky juice.

Top notes: Bergamot, Mandarin, Sichuan pepper
Heart: White flowers, Pineapple, Mango.
Base: Musky

Rochas Les Cascades de Rochas Eclats d’Agrumes explores waves of freshness and seductiveness. Created by perfumer Jean-Michel Duriez, this modern scent opens with mandarin, bergamot along with Sichuan pepper, pineapple, mango, white flowers and musk.



Photographed by Camilla Akrans, beautiful American socialite, model and actress Olivia Palermo, who has that typical french elegance and playfulness, is the face of this daring and sensual perfume. Her energy makes you feel the freshness of a summer day.




Parisian je ne sais quoi Rochas Les Cascades de Rochas Eclats d’Agrumes will be available as 50 and 100ml Eau de Toilette.





Rochas Muse de Rochas for Women

Rochas Muse de Rochas for Women ad

Maison Rochas launched a new fragrance for women, Muse de Rochas. The in-house perfumer Jean-Michel Duriez wanted to dedicate this fragrance to the founder Marcel Rochas, who gifted the famous perfume Femme Rochas to his wife Helene at the day of their wedding.

This perfume is a hymn to creation and to muses that inspire.

Jean-Michel Duriez

Jean-Michel Duriez wished to create a fragrance full of energy and motivation.

Rochas Muse de Rochas for Women is a fresh floral oriental fragrance designed to be the muse for women who seek inspiration. This lively and nice perfume opens with greens of banana leaf, bergamot, orange sap, mango and peach notes. Flowery notes of orange blossom, narcissus and cinnamon make the heart of the perfume more luring, however, the base notes of vanilla sandalwood, amber and musk make the perfume long-lasting and delightful.




Muse de Rochas has a beautiful feminine design, the crystal glass bottle is designed as the tribute to the Femme Rochas one, but now colored in shades of purple. Rochas Muse de Rochas is available in three sizes, 30, 50 and 100 ml Eau de Parfum.