Early Spring, French Maison Rochas will presents its new fragrance called ‘Girl’ (Get In the Real Life) as an environmentally responsible project, from the juice to the packaging. Girl is the scent of a new generation conscious and attentive to its well-being. Because the world is changing, Girl is more environmentally friendly with a vegan formula and with an eco-designed flacon.
Feeling better is good and Feeling really good is even better! Be ready for a new fragrance that is good for you and safer for the planet.
Created by Anne Flipo, IFF master perfumer, it stands as an ode to well-being and freedom with a vegan formula, composed of 90% ingredients of natural origin, which produces a calming effect thanks to a neroli extract with proven relaxing properties by neuroscience. A precious ingredient, 100% natural, obtained in a responsible and fully traceable way, to feel good.
Anne Flipo created the floral-woody and citrusy composition with the key words as minimalist and cheerful in mind. At the top, luminous neroli notes with relaxing properties mingle with the freshness of pink berries and blackcurrant bud. At the heart, the fragrance develops around a bouquet composed of orange blossom and jasmine offering a dazzling femininity. Finally, white woods and vanilla leave a creamy and textured trail. A citrus woody floral fragrance, for a Spray Good – Feel Good just perfume yourself and feel good.
Top notes: neroli, pink pepper, black currant
Heart: orange blossom, jasmine, orchid
Base: sandalwood, cedar, vanilla
The first impression brings great relaxation thanks to the injection of natural freshness of the soothing neroli, which enhances the vigour of the black currant bud and the effervescence of the pink berries, which are distinguished by their liveliness. In a second breath, the light explodes. A large bouquet of white flowers displays all its femininity: the radiance of an immaculate orange blossom and jasmine, combined with the velvety facet of a slightly balsamic orchid. Lastly, sandalwood and cedar woods warm the skin, with a subtle vanilla sensuality for maximum fullness.
Rochas Girl comes in an eco-conscious flacon: its clear design with a timeless style is a production feat, made as closely as possible: except for the stopper, which is obtained in Spain, the rest of the flacon is 100% made in France. The smooth and soft cap, made of partially recycled plastic, crowns a flacon made up of 40% PCR recycled glass from the collection of household glass containers, which reduces the carbon footprint by 9% and water consumption by 12% during production.
The flacon is decorated with an almond green lacquer (Nigermat) – a water-based lacquer that contains only 5% solvents. Its clean water-based lacquer and ink printing allow energy savings of 30% and 50% respectively.
A committed line of perfumes: Rochas perfumes donate 1% of the sales volume of the GIRL line to the international organization 1% for the Planet to contribute to different associations that work to protect the environment. Girl does not pretend to be perfect. It is a fragrance that took the sincere approach of delivering excellence, striving to improve when industry know-how allows. An approach designed to continually evolve as innovations emerge.