Givenchy L’Interdit

 

Created by Hubert de Givenchy in 1957 as a tribute to Audrey Hepburn, L’Interdit has been reinvented in 2018. An addictive composition with bright luminosity infused by ‘black’ notes, this bold new perfume is an invitation to cross the line and elegantly embrace individuality. Rooney Mara, a captivating actress recognized for her engagement, is the face of this powerful and memorable fragrance.

Forbid yourself nothing. Allow no rules. An invitation to defy convention and embrace your singularity.

Givenchy L’Interdit celebrates the story of an exceptional friendship, that between trendsetting fashion designer Hubert de Givenchy and his muse, actress Audrey Hepburn, a symbol of elegance and audacity. More than 60 years after the original creation, Parfums Givenchy writes a new chapter for this iconic fragrance with a resolutely modern Eau de Parfum.

French maison Givenchy re-launches its iconic L’Interdit perfume for women with a new modern version and with a more calmed and sensual aroma. The original Givenchy L’Interdit perfume was launched in 1957 and got its inspiration from one of the beautiful women of all times, Audrey Hepburn.

An homage to the original L’Interdit from 1957. This new version is a tribute to bold femininity. An invitation to defy convention and embrace your singularity. A white floral cut through with dark notes unleashing a bold luminosity that flirts with obscurity. The shocking side of chic.

The fruit of a collaboration between master perfumers Dominique Ropion, Anne Flipo and Fanny Bal, L’Interdit is a subtle play of contrasts – orange blossom, jasmine and tuberose are paired with vetiver and patchouli – to better deploy its intense notes and underline the emancipating force of the fragrance.

Top notes: Strawberry
Heart notes: Freesia, Jasmine, Violet,  Bulgarian rose, Sunflower, Ylang-Ylang
Base notes: Sandalwood, Musk, Incense

It is a very feminine and very softly/floral perfume for women with a touch of French vibe. Givenchy L’Interdit is a classic, powdery and romantic fragrance with hints of spicy notes, but not overwhelming. Both timeless and innovative, the new L’Interdit bottle is a tribute to the 1957 flacon.

Givenchy has chosen the audacious actress Rooney Mara as the face of its new perfume. The advertising film was shot by Todd Haynes, director of the film Carol, for which Rooney Mara was named Best Actress at the 2015 Cannes Film Festival.

Experience the thrill of the forbidden. Givenchy L’Interdit is available as 35, 50 and 80ml Eau de Parfum.

Come into the world of Givenchy….

 

 

 

 

Rooney Mara is the new face for Givenchy’s new women’s fragrance

French Maison Givenchy announced its collaboration with American actress Rooney Mara, who will embody its new fragrance for women. Two-time Oscar nominee Rooney Mara is one of the most talented actresses of her generation. Committed and daring in her film choices, Rooney is not only respected for her transformative performances but also for her dedication to humanitarian efforts close to her heart.

As a long-term friend of the French fashion house, she has often graced the red carpet dressed in Givenchy. A graduate of New York University, Rooney Mara launched her career in the memorable opening scene of The Social Network for director David Fincher, who subsequently cast her in the lead role of ‘The Girl With The Dragon Tattoo’ in 2011, for which she was nominated at the Oscars and the Golden Globes. Mara’s first time being the face of a perfume was for Calvin Klein’s fragrance Downtown. The campaign for Downtown was also shot by David Fincher.

Details about the new scent including the name and its notes are still under wraps. The brand also provided this picture of Mara shot from the back so perhaps there’s a clue to future imagery.

We can’t wait. Come into the beautiful world of Givenchy.