Givenchy L’Interdit

 

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Created by Hubert de Givenchy in 1957 as a tribute to Audrey Hepburn, L’Interdit has been reinvented in 2018. An addictive composition with bright luminosity infused by ‘black’ notes, this bold new perfume is an invitation to cross the line and elegantly embrace individuality. Rooney Mara, a captivating actress recognized for her engagement, is the face of this powerful and memorable fragrance.

Forbid yourself nothing. Allow no rules. An invitation to defy convention and embrace your singularity.

Givenchy L’Interdit celebrates the story of an exceptional friendship, that between trendsetting fashion designer Hubert de Givenchy and his muse, actress Audrey Hepburn, a symbol of elegance and audacity. More than 60 years after the original creation, Parfums Givenchy writes a new chapter for this iconic fragrance with a resolutely modern Eau de Parfum.

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French maison Givenchy re-launches its iconic L’Interdit perfume for women with a new modern version and with a more calmed and sensual aroma. The original Givenchy L’Interdit perfume was launched in 1957 and got its inspiration from one of the beautiful women of all times, Audrey Hepburn.

An homage to the original L’Interdit from 1957. This new version is a tribute to bold femininity. An invitation to defy convention and embrace your singularity. A white floral cut through with dark notes unleashing a bold luminosity that flirts with obscurity. The shocking side of chic.

The fruit of a collaboration between master perfumers Dominique Ropion, Anne Flipo and Fanny Bal, L’Interdit is a subtle play of contrasts – orange blossom, jasmine and tuberose are paired with vetiver and patchouli – to better deploy its intense notes and underline the emancipating force of the fragrance.

Top notes: Strawberry
Heart notes: Freesia, Jasmine, Violet,  Bulgarian rose, Sunflower, Ylang-Ylang
Base notes: Sandalwood, Musk, Incense

It is a very feminine and very softly/floral perfume for women with a touch of French vibe. Givenchy L’Interdit is a classic, powdery and romantic fragrance with hints of spicy notes, but not overwhelming. Both timeless and innovative, the new L’Interdit bottle is a tribute to the 1957 flacon.

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Givenchy has chosen the audacious actress Rooney Mara as the face of its new perfume. The advertising film was shot by Todd Haynes, director of the film Carol, for which Rooney Mara was named Best Actress at the 2015 Cannes Film Festival.

Experience the thrill of the forbidden. Givenchy L’Interdit is available as 35, 50 and 80ml Eau de Parfum.

Come into the world of Givenchy….

 

 

 

 

Rooney Mara is the new face for Givenchy’s new women’s fragrance

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French Maison Givenchy announced its collaboration with American actress Rooney Mara, who will embody its new fragrance for women. Two-time Oscar nominee Rooney Mara is one of the most talented actresses of her generation. Committed and daring in her film choices, Rooney is not only respected for her transformative performances but also for her dedication to humanitarian efforts close to her heart.

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As a long-term friend of the French fashion house, she has often graced the red carpet dressed in Givenchy. A graduate of New York University, Rooney Mara launched her career in the memorable opening scene of The Social Network for director David Fincher, who subsequently cast her in the lead role of ‘The Girl With The Dragon Tattoo’ in 2011, for which she was nominated at the Oscars and the Golden Globes. Mara’s first time being the face of a perfume was for Calvin Klein’s fragrance Downtown. The campaign for Downtown was also shot by David Fincher.

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Details about the new scent including the name and its notes are still under wraps. The brand also provided this picture of Mara shot from the back so perhaps there’s a clue to future imagery.

We can’t wait. Come into the beautiful world of Givenchy.

 

 

 

 

Calvin Klein Downtown

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American brand Calvin Klein launches a new perfume for women, Downtown – a modern fragrance with a name that simply says everything. Calvin Klein Downtown is described to be a new flirty, fresh, and a little wild just perfect for the younger generation. It is a new interpretation of how a wonderful and delicious perfume could be perfect for the summer time.

Created by perfume Ann Gottlieb of Givaudan, Downtown by Calvin Klein is a modern perfume for women with a touch of glamour. It opens to impress with a pleasant burst of fresh notes of Italian lemon, bergamot, Tunisian neroli, green pear and aquatic plum along with gardenia petals, pink pepper and violet leaves. The base nicely dries down with Texas cedar, vetiver and velvety musk. This flowery/woody perfume is advertised by gorgeous actress Rooney Mara.

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Rooney Mara is dressed in a gender-crossing biker gear meant to express a new facet of the Calvin Klein youth message. She is free, or wants to be, yet has this relatable mainstream aspiration: to ideally live in a downtown area of a city. A bit sedate admittedly, and going counter current with the movement of urbanites going back to farms or cool villages, which has not yet been captured in a scent.

Mara has become known through her role as Lisbeth Salander in The Girl with the Dragon Tattoo. She is next to be seen in David Lowery’s ‘Ain’t Them Bodies Saints’, together with Casey Affleck and Ben Foster as well as Spike Jonze film, ‘Her’ and an untitled Terrence Malick film opposite Ryan Gosling and Natalie Portman.

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Calvin Klein Downtown will be available in four sizes as 30, 50 and 50 ml Eau de Parfum and for in the handbag as rollerball, as well a body wash, a body lotion and a body mist.