The Noses: Mathilde Laurent

Fragrance made to measure

A perfume all of your own, an exclusive product made to order by the Cartier perfumer. An olfactory portrait in the pure Cartier tradition, balancing the high standards of the brand with personal, intimate desires. In the Salon des Parfums, a private room in the Rue de la Paix boutique in Paris, you describe your dream perfume to Mathilde Laurent, Cartier perfumer, who will transform it into a unique creation: your own fragrance made to measure by Cartier.


Mathilde Laurent at Rue de la Paix in the Salon des Parfums 

A made-to-measure perfume emits each component of a personality in its trail, revealing its interior beauty
Mathilde Laurent, Cartier perfumer

Mathilde Laurent trained in perfumery at the Institut Supérieur du Parfum des Cosmétiques et des Arômes in Versailles. After gaining ten years of experience in the fragrance industry, Mathilde Laurent, whose work for Guerlain (Attrape-Coeur, Shalimar Eau Légère) has been very memorable in its combination of baroque plushness and laconic modern style. She joined Cartier on 14th February 2005.

Mathilde helped develop the concept of made-to-order perfume, creating a unique fragrance exclusively composed in the Salon des Parfums in the reopened Cartier boutique at 13 rue de la Paix.

Since then she has created all the great Cartier perfumes: Roadster, Cartier de Lune, Déclaration d’un Soir and Baiser Volé. She established Cartier’s place in High Perfumery with Les Heures de Parfum, a collection of 13 fragrances that was recognised by elite perfumers at the 2010 FIFI awards of the Fragrance Foundation of France. La Treizième Heure won two prestigious awards: the Perfume Creator’s Prize and the Specialist’s Prize.

Mathilde Laurent holds an aesthetic vision for perfume. She creates short, simple formulas composed of relatively few ingredients to produce fragrances with a wonderful range of nuances.

An olfactory signature combining purity, excess and boldness revealing the ability to revisit forgotten notes and imagine original harmonies.

Soon more about Mathilde Laurent scents..

by Jean Amr