Graff’s story unfolds over six decades – driven by the pursuit of craft, a fixation with detail and a devotion to beauty. Since Laurence Graff established his company in London in 1960.
In 1960, he founded the Graff Diamonds company. In 1966 he commissioned the English jewellery-designer Robert Thomas to design a diamond jewel to enter into the De Beers Diamond International Awards competition. The ribbon bracelet created won the competition.
By 1974, he had begun specialising in selling to newly rich buyers from the Middle East. In particular, he supplied many jewels for Hassanal Bolkaih, the 29th Sultan of Brunei, who became a lifelong client and friend. One day, Prince Turki II bin Abdulaziz Al Saud walked into the shop and bought everything including a 14 carat diamond.
Graff has expanded his company, with over 35 shops in Africa, Asia, Europe, the Middle East and the US. Graff was appointed Officer of the Order of the British Empire (OBE) in the 2013 Birthday Honours for services to the jewellery industry. His fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity and craftsmanship.
Today top model Sara Sampaio is enlisted as the new face of Graff Diamonds, and dazzles decked in the precious gem for the ‘Green Lady’ campaign. Photographed by the acclaimed Patrick Demarchelier, the Portuguese model is the star of the new campaign, and flaunts a 50 carat pair of emerald earrings.
Excited to be the new @graff muse in the revival of their iconic #greenlady wearing some of the most valuable and rare diamonds in the world for this campaign ? a stunning pair of earrings featuring the ‘Eternal Twins’ 50ct diamonds and a 35 carat diamond ring!
Sara Sampaio, on Instagram
The brunette wears a slicked back hairstyle along with a ruby red lipstick shade, Sara shows off a 35 carat emerald cut D Flawless diamond ring and a stunning pair of earrings featuring the ‘Eternal Twins’ 50ct diamonds for the shoot. Luxurious, glamorous and sophisticated, Sara is a vision for the shoot, and inspires and allures as the latest Graff Diamonds ambassador.
Sara Sampaio wears glittering pink diamond ring in Graff Diamonds ‘Green Lady’ campaign.
Discover Graff’s latest designs and stories, come into the beautiful and precious world of Graff.