Sarah Jessica Parker Born Lovely



Sarah Jessica Parker created this up-to-date fragrance concept to invite a new generation of women into the lovely world.

Sarah Jessica Parker launches a new perfume for women Born Lovely the new flanker to the original Lovely perfume launched in 2005. Sarah Jessica Parker Born Lovely is described as a fruity/floral perfume with woody hints. The new Lovely perfume is all about a pleasant, fresh, light, and warm fragrance for daily use. Wearers that like all other Sarah Jessica Parker editions, then they will find the new version very elegant filled grace of modern femininity. 


Born lovely is described as a lively, radiant, fresh and charming scent of pastel freesia mixed with a sparkling black currant and an unexpected twist of spicy cedar wood. Inspired by the loveliness with wich women are born, the scent is said to be conjure up youthful elegance and contemporary femininity.

Top notes: Peony, Mandarin, Black currant
Heart notes: Freesia, Orange blossom, Honeysuckle
Base notes: Cedar, Caramel, Patchouli

“The Born Lovely story feels as relevant now as ever and, like any good book, the developing twists, new faces and fresh suprises are the hook. The Born Lovely fragrance is a contemporary update to the classic, starting a new chapter that we’re all wonderfully excited to share” – Sarah Jessica Parker


The flacon of Born Lovely retains the same design codes as the original, but in reverse, with a grosgrain bow. Sarah Jessica Parker Born Lovely is available as 30, 50 and 100ml Eau de Parfum.