Sephora just announced that it would be adding an empowering and free beauty class exclusively for people living with cancer. The class is titled ‘Brave Beauty in the Face of Cancer’ and will join the retailer’s ‘Classes For Confidence’ program.
According to a press release, each 90-minute class will offer personalized skin care tips, possible solutions to any beauty-related problems and makeup how-tos, students may have stemming from their battle with cancer. Students will learn a variety of skills to apply masterful eye makeup, achieve natural-looking brows, and (much) more. Each student will also receive their unique Color IQ to learn which products work best for their complexion. While putting together this curriculum, Sephora sought the advice of its employees who also had or still have cancer.
We are harnessing the fun upbeat environment of our stores and attention of our experts, to create a safe place for participants to learn and play with beauty, ask questions, and connect with others going through a similar situation.
Corrie Conrad, Sephora’s Senior Director of Social Impact and Sustainability
Not only that, but Sephora employees nationwide will also be wearing a lavender lapel pin as a gesture of solidarity, given that lavender is the color used to symbolize awareness for all cancers.
Because Sephora wants to ensure that each attendees needs are fully met, they’re keeping class size super-small. No more than 12 people will be able to sign up for a session, and for every three-four participants in attendance there will be a coach present to provide additional hands-on help.
Men are also welcome, hair loss and skin effects from cancer treatments know no gender, and we want to be a safe space for all of our clients.
Going forward, the larger ‘Classes For Confidence’ program will work with different nonprofit organizations to help support its many shoppers. Another class is aimed at helping women and men with workforce reentry and will give students the tips they need to create everyday looks for work.
‘Brave Beauty in the Face of Cancer’ will be available in 50 locations starting April 9. Click here to locate available classes near you.
What do you think of Sephora’s new initiative?