Poiray invites silk and gold leaf on his iconic Ma Première watch

Maison Poiray – as eye-catching as the glam of its watches and jewelry, and a friend to every woman’s beauty – has enlivened the Place Vendôme with its joie de vivre since 1975.

Poiray developed a credence shared by its founders, François Hérail and Michel Ermelin: whether its rings, bracelets, necklaces or earrings, precious jewelry should be elegant, creative, worn at any occasion and suit any mood. Poiray made this new femininity its own, embracing the edgy style of the early 1970s. It was an immediate success.

Nathalie Hocq stepped on the scene as artistic director of Poiray, setting things in motion. Her know-how of the ins and outs of the domain was exactly in line with Poiray’s essence. A true Parisian and acquaintance of street artists, she was a woman of her time whose legendary creations for the Maison reflected her concept of a more open-minded luxury brand: precious jewelry isn’t just for fancy occasions, but part of the everyday lives of women, who live a thousand days in one.

Ready with silk and yellow gold, My First Edition Precious Silk plays with light like a haute couture fabric.

To celebrate its 45th anniversary, French Maison Poiray revisits its iconic ‘Ma Première’ (My First) watch with a new dial, made of silk speckled with gold leaf.

In 1987, Poiray launched ‘Ma Première’, a jewel watch with a very Parisian elegance, whose pure lines borrow from Art Deco architecture. It was available in yellow gold, rose or steel, and donned with 2, 4, or 12 lines of diamonds or even the luxurious ‘full pavée’ option. But its special feature: an interchangeable bracelet – thanks to a ratchet opening system – that allows you to switch to the metal mesh to the neon calf, through pearls or satin. Declined since its creation in exceptional or more casual versions, ‘Ma Première’ is the watch icon of the Maison.

On the occasion of the 45th anniversary of the house, the French Maison invites silk and gold leaf on his iconic watch. The dial of the ‘Ma Première’ watch is adorned with a white silk fabric speckled with yellow or white gold, an effect made with authentic gold leaf in collaboration with the French natural silk manufacturer Sericyne. Two models are available, in limited edition: one in tone-on-tone yellow gold with gold leaf, the other in steel combining the golden yellow gold leaf and the silvery white gold leaf.

Poiray Ma Première – Precious Sericyne 45th Anniversary Silk Edition, is available in Poiray boutiques from October. Come into the beautiful world of Poiray.

Guerlain Muguet Millésime 2019

French Maison Guerlain maintains their tradition of the annual limited edition of the Muguet perfume. The original version was created in 1908 by Jacques Guerlain, while its second saga began with the reinterpretation by Jean-Paul Guerlain in 1998. The latest version is Thierry Wasser’s, a modernized edition presented in 2016. Every year since 2006, Muguet Eau de Toilette has been showcased in a new limited edition and a special flacon, beautifully enhanced by the work of an artisan to become an exceptional piece.

Under the artisans’ attentive eye and expert hands, the silkworms create a ribbon of immaculate silk, which then becomes one with the iconic Bee flacon like a second skin.

This year, Guerlain has partnered with Sericyne, an innovative manufacture that possesses revolutionary know-how: natural non-woven 3D silk. Under the artisans’ attentive eye and expert hands, the silkworms create a ribbon of immaculate silk, which then becomes one with the iconic Bee bottle like a second skin.

 

Sericyne – established at the heart of the Cévennes, the historic cradle of French silk culture – has fashioned an incredibly delicate silk adornment. An innovative, meticulously crafted masterpiece born of unique patented know-how, it is produced by some twenty silkworms, then stamped with a scattering of 69 bees and gilded with the name of the perfume.

Top notes: Green notes
Heart notes: Note of lily of the valley, Lilac
Base notes: Rose, Jasmine

It adorns the Bee bottle, at the heart of which lies the fragrance Muguet, reinterpreted by Thierry Wasser in 2016 in a natural, modern version. Guerlain perpetuates the tradition of Muguet, a luxurious rendez vous that celebrates the arrival of spring. A limited and numbered edition (5019 pieces available worldwide), that pays tribute to lily-of-the-valley ’s little good-luck charm bell. The 2019 Millésime celebrates the poetic and sensory meeting between the bee and the silkworm.

A true collectors item. Guerlain Muguet Millésime 2019 is available as a 125 ml Eau de Toilette limited and numbered edition (5019 pieces available worldwide). Come into the beautiful worlds of Guerlain and Sericyne.