4 Pre-Makeup Boosters

When they say that it takes an army to look good, they are not always referring to a slew of artists. In most cases, it also requires a few secret weapons that help to achieve the perfect glow. We bring you the four amazing boosters you need in your arsenal.

  • Smooth start

Oils used to have such a bad rep for turning skin all greasy and unappealing. But the new generation of products begs to differ. Case in point: the Shiseido Future Solution LX Replenishing Treatment Oil , a silky-smooth formula that not only nourishes, softens and plumps up skin but also gives your complexion a radiant sheen when you mix the oil with your favorite moisturizers or foundations.

Shiseido Future Solution LX Replenishing Treatment Oil.jpg

  • The multi-way wonder

For me the Yves Saint Laurent Or Rouge range is a true holy grail. Lucky, this Yves Saint Laurent Beauté Or Rouge Mask-in-Crème is more affordable than its face cream. Despite its name, it works quite well as an intensive night moisturiser so go do your Math there. Besides working as a luxurious leave-on mask, it also acts as a makeup booster. Apply this gently-scented and saffron-charged formula, rinse off after 15 minutes and then doll up. Your skin will look much more radiant and feel softer under makeup. A new YSL holy grail!

Yves Saint Laurent Beauté Or Rouge Mask-in-Crème

  • Oil up, then doll up

Fancy cosmetics brand M.A.C having an essential oil among its products. I was surprised to come across the M.A.C Prep+Prime Essential Oil. Mix a little of this almost-scentless oil with your liquid foundation to make the latter glide more smoothly and evenly onto skin and also to give your complexion a dewy touch. Your skin will look and feel less parched by mid-day. No wonder that it’s the secret tool of makeup experts.

MAC Prep+Prime Essential Oil

  • A mask-have

Just when you thought that it was sufficient to use a cream or sheet mask every now and then, along comes a mask primer. The newly launched Origins Maskimizer Skin-Optimizing Mask Primer uses a marine algae complex that is known for its ability to retain moisture. When skin is soft and well-hydrated, it is better able to absorb ingredients from your face masks. To further quench skin, the Origins Maskimizer Skin-Optimizing Mask Primer also uses a technology that is reported to help skin bind moisture. And this must come as good news for those of us who have long struggled with spreading clay masks evenly on our faces (and also removing the gunk later) – applying Orgins Maskimizer beforehand is making the job much easier.

Origins Maskimizer Skin-Optimizing Mask Primer


Shiseido Tokyo Sky Tree Parfum

I love special perfume flacons. Today, Shiseido Co, Ltd released its original ‘Tokyo Sky Tree Parfum’ in collaboration with Tobu Tower Sky Tree Co., Ltd. to mark the completion of Tokyo Sky Tree, a Communications and sightseeing tower ythat boasts the tallest free-standing steel structure in the world, on May 22, 2012. The fragrance, which was launched on the same day, was sold in a limited quantity of 634 units in connection with the tower’s height of 634 meters.

The concept of the product is to integrate the two contrasting elements of ‘nostalgia and modern’ based on the theme of ‘Revering the past to create the future’. The fragrance is based on a floral green aroma, finishing with an elegant and Japanese modern aroma. It is a well-balanced harmonious blend that evokes a nostalgic, calm feeling while providing a refreshing and uplifting feeling that conjures hopes and wishes for the future.

Based with a floral green aroma that is cheery and refreshing, nostalgic and calming, and yet has a feeling of newness. Top note: Refreshing aroma as if looking at a clear sky that evokes an uplifting hopeful feeling towards the future. Final note: Japanese modern aroma that is nostalgic at the core yet has a feeling of newness.

 Shiseido Tokyo Sky Tree Parfum 2012 Limited Edition CrystalA timeless beauty. The outer package has an abstract design showing the steel frame of the Tokyo Sky Tree

In terms of packaging, the stopper of the flacon is reminiscent of the symbolic shape of the top part of Tokyo Sky Tree while the elaborate cut of the flacon itself features a classic perfume flacon shape finished with a Japanese traditional ‘hemp leaf’ faceting technique. The fine faceted pattern denotes a The design expresses an image of people and the surrounding town, which come together centered around Tokyo Sky Tree, shining towards the future.

Regardless, each flacon is engraved with a serial number, making this exquisite product a one-of-a-kind, premium, commemorative fragrance, a timeless beauty!

Shiseido Tokyo Sky Tree Parfum’ is available in a 30ml flacon (¥63,400 including tax) at the Shiseido corner of TOBU Department Store, Tokyo Solamachi Store (within Cosmetic zone ‘Cosmetic Palette’).  Come into the beautiful world of Shiseido.


Shiseido signed for purchasing Serge Lutens trademark

Born in 1942 in Lille, France. In 1968, Serge Lutens was invited by Christian Dior to work as an art director for makeup product development, a position he then held for over 12 years. In 1980, he signed on with Shiseido for an image development project conducted in line with the Company’s full-scale launch of its European business and continued the collaboration over the next 20 years as Shiseido’s global image and visual identity.

serge-lutens-bench-1Serge Lutens

Shiseido’s partnership with Mr. Serge Lutens, acknowledged by the high-fashion and cosmetics industry for his unique visual creations, started in 1980. It was largely thanks to this collaboration that the Company was able to successfully break into European markets and accelerated its globalization.
In 2000, confident of his own experience in perfumery and supported by the Shiseido group, Serge Lutens decided to create his own brand: Parfums Beauté Serge Lutens, later renamed as ‘Serge Lutens’.

Shiseido signed for purchasing the trademark of Serge Lutens, a name synonymous with luxury fragrances and cosmetics. This brand was created in collaboration with Mr. Serge Lutens and Shiseido has been in the process of negotiation since March 2015.

The purchase of the trademark rights will enable Shiseido to invest more in the brand such as opening up directly managed boutiques in major cities worldwide, and gradually increase points of contact while keeping its prestigious image. As of 2015, the brand has expanded to around 2000 outlets in 35 countries.



Mr. Lutens will keep directing the brand to transmit the spirit and the style.
In order to continue to promote the Serge Lutens brand in the future, Shiseido has concluded that it would be the best way to purchase the brand while maintaining its concept, ‘Rare and Lux’.

Skincare: What’s Acne? Can You Exfoliate Cystic Acne?

Before I can answer this question, it is importend to know what is acne.

Acne is a collective name of any, different skin conditions, which are to all to recognize the occurrence of pimples.

Acne Vulgaris (Latin name) or ‘youth pimples’ is most common on the face , neck, shoulders, upper arms, and is based on an excessive production of sebum, causing blackheads occur


Acne Pimplecause Yakymour

In this congested and dilated sebaceous glands is the bacterium Propionibacterium Acnes which evokes irritants produces and inflammatory symptoms caused. Red nodules, which appear after infection with Staphylococcus aureus purulent pustules and abscesses especially on face, neck and can also occur on the back and upper arms. Acne starts approximately at the onset of puberty. This is often worse for men than for women. The excessive sebum production is stimulated by the male hormones (androgens).

The Propionibacterium is a bacterium that is commensal and falls under the ‘ resident flora ‘ of the skin. It ‘joins’ us on and deep in our skin from birth. The bacteria lives on fatty acids in tallow. He is able to produce enzymes that can break down skin tissue, and thereby damages cells of sebaceous glands. This creates a path for other bacteria, such as Staphylococcus Epidermidis and Staphylococcus Aureus. At this moment Cystic Acne starts…


Shiseido Pureness Deep Cleansing Foam 100ml

Shiseido Purness Deep Cleansing Foam

Cystic Acne is notorious for causing scarring. In fact, we strongly suggest you avoid picking at or attempting to pop cystic acne outbreaks for this very reason. Staphylococcus bacteria can spread very easily and very quickly. Especially when resistance is reduced.

I would like to advise when you have ‘active acne’ go to a cosmetologist who is specialized in treating acne (once in 4 – 6 weeks). To visit a cosmetologist for treatment may be the best advise. But what for the rest of the period? Or the cost? Here some tips and ‘knows’ for at home…

Exfoliating F ace Skin Woman Yakymour

Exfoliating is a real holy grale, put please, not on a acitve acne skin (Click photo to enlarge).

You should also be careful about how you exfoliate. Generally speaking, you don’t want to use an exfoliating scrub (normally an excellent tool for refining the skin, is less pimpels) when you have an active acne breakout of any type. However, you should definitely exfoliate; this step is crucial in helping to prevent acne. But how?

Shiseido Pureness Pore Purifying Warming Scrub

Shiseido Pureness Pore Purifying Warming Scrub

Use a chemical exfoliant (ask your cosmetologist) to dissolve the sticky bonds between dead skin cells.

Many brands have special products in their range. Some of them, like Clarins, Shiseido, Clinique have a whole line where all products support each other. Many of them ‘fight’ the Propionibacterium, to bring them in balance again, and keep sebaceous thin, in order to prevent blockage of the pores. Some cleansers use Glycolic Acid, for example, its a natural alpha-hydroxy acid made from sugar cane.

shiseido pureness cleansing water

Shiseido Pureness Refreshing Water Oil-Free Alcohol-Free

Acne-prone and love a good granule scrub? Just hold off during breakouts, you can resume using your favorite scrub when things have cleared up!

Other tip: using hairgel? Wash it out, everyday! Every one or two days: a clean pillow case!

……if you have any questions, please ask!

by Jean Amr

Shiseido Zen Sun

Shiseido Zen Sun Men and Women

The very moment the sun is directly overhead, colors burst forward in their brightest form. Warmth fills the body and enlightens the heart. And the beauty of your inner self is illuminated for all to see.

Shiseido Zen Sun for her,

For her, a Floral, Fruity Amber fragrance blended with notes of bergamot, mango, and cherry blossoms created by master perfumer Michel Almairac. Bright, fresh and joyful.

Shiseido Zen Sun Women 2014

Inspired by the way light and shadow dance over exotic flowers in the midday sun, the bottle’s crystalline facets expose color from joyous and bright to feminine and delicate. A nod to the sun’s power to illuminate inner beauty.

Shiseido Zen Sun for him,

For him, an Aquatic Citrus Woody scent with notes of yuzu, mint, and dry wood, created by master perfumer Françoise Caron. Direct, fresh, and quintessentially masculine.

Shiseido Zen Sun Men 2014

Like the bottle that contains the fragrance, it evokes the moment when a deep blue ocean turns into translucent turquoise —through the magical energy that only the sun’s power can conjure.

Shiseido Zen Secret Bloom

Shiseido Zen Secret Bloom Banner.jpg

Japanese company Shiseido releases a new perfume for women, Zen Secret Bloom. Shiseido Zen Secret Bloom is a limited edition perfume. The release of Shiseido Zen Secret Bloom will celebrate company’s 140th anniversary.

Created by perfumer Michel Almairac who also created Zen (from 2007), the third edition from the original from 1964.

Shiseido Zen Secret Bloom Banner2

Shiseido Zen Secret Bloom is an elegant, intense and feminine perfume. It envelopes you like a precious Japanese silk kimono. It conjures up intensive, intoxicating and mysterious scents of golden flowers in a dark night. It blends jasmine, freesia, patchouli, incense and vanilla. Shiseido’s Zen Secret Bloom is a sensual and unforgettable scent.

Shiseido Zen Secret Bloom will be available from fall as 50 ml Eau de Parfum Intense.





Shiseido Zen White Heat


Shiseido is one of the oldest Japanese hair care and skin care companies in the world. But Shiseido perfumes have also gained a prominent name in the perfumery niche. Perfume connoisseurs have already become devotee of the Shiseido Zen Collection. This month will be an important month to Shiseido as they are going to release their new perfumes Zen White Heat for Women and Zen for Men White Heat.

Zen Perfumes are the modern interpretation of grace and elegance. The feminine fragrance will glow with power and life force. The masculine fragrance will quickly become sensational thanks to its warm and deliciously entrancing notes.

The bottles design is very attractive thanks to their warm and calm color of frosty white and pale purple fluid. Zen White Heat, for both men and women, will evoke romantic feelings, passion emotions and endless love.

Shiseido Zen White Heat for Women


Zen White Heat for Women, is a pure and innocent scent. It will features notes of bergamot, coriander, black currant, raspberry, magnolia, freesia, blue rose, jasmine, amber, patchouli, and musk.

Shiseido Zen White Heat for Women is available as 50ml Eau de Parfum.


Zen White Heat for Men

Shiseido-Zen-White-Heat-for-Men-Box-Flacon..jpgZen White Heat for Men will be ‘icier’, more powerful and more vibrant. It will possess blends of green apple, flowers of rhododendron, cardamom, musk, and sandalwood accompanied by sparkling accords of lime and hassaku fruit.

Shiseido Zen White Heat for Men is available as 50ml Eau de Toilette.

Shiseido perfumes have timeless notes of falling in love. Men and women are fond of all Shiseido fragrances. Hope that new Zen White Heat for Women and Zen for Men White Heat will become your favorites for any occasion.

Come into the beautiful world of Shiseido.