Longines 50th Million watch is a Master Collection Annual Calendar



Over the years and through its different guises, Longines has constantly striven to complement its quest for precision with exacting aesthetics. These aspects still characterise its production today. The 185 years of know-how have been shaped by tradition, elegance and performance. As such heritage deserves to be honored and perpetuated, the brand has continually worked to preserve its legacy.

When it comes to a brand with rich heritage and a modern tradition of offering the watch industry’s best value propositions bar none, it is telling that the St. Imier watchmaker has chosen their 50th million watch ever made to take the guise of a Longines Master Collection Annual Calendar.

From its very beginnings, the brand has been numbering its watches. Every Longines timepiece has its own unique serial number, initially recorded in the workshop books until 1969, then on microfiches during the 1970s and 1980s, before the advent of the digital age. All watches can therefore be identified down the decades and have their own individual identity, including a recently uncovered – world’s oldest – Longines pocket watch, in order to preserve the brand’s immense historical legacy, Thanks to the one-of-a-kind database, the Longines Electronic Archives (LEA), can quickly and accurately inform clients and brand enthusiasts on each of the 50 million timepieces produced to date.


While this complete traceability simplifies the authentication of Longines pieces, it also makes it possible to accurately track the development of production. In 2018, Longines therefore exceeded 50 million watches produced. This constitutes another historic landmark for Longines, which has created a unique piece, issued from The Longines Master Collection, with the serial number 50,000,000 for the occasion.

The Longines Master Collection was launched in 2005 as a flagship series to highlight the brand’s exceptional know-how in mechanical watchmaking: models in this collection offer many complications – now including timepiece with an annual calendar.

This Master Annual Calendar timepiece – shown above by actor Simon Baker, ambassadeur of Longines – houses the new and exclusive L897 automatic calibre within a 40 mm-diameter rose gold case while offering a 64-hour power reserve and displaying an annual calendar at 3 o’clock. The hours, minutes and seconds move with the blued-steel hands that stand out against a silvered dial stamped with a barleycorn motif. A commemorative inscription adorns the timepiece’s transparent case back, which reveals the intricate workings of the movement.


This piece unique solid gold Master Annual Calendar timepiece will add to Longines’ considerable historical Collection, which can be admired at the company’s Museum in Saint-Imier, the village that saw this long-established watch brand emerge and flourish.

Come into the timeless world of Longines.




Givenchy Gentlemen Only Intense

Givenchy Gentlemen Only Intense Visual

French Maison Givenchy launches a new flanker fragrance for men, Gentlemen Only Intense. The new fragrance is more elegant, more intense, more masculine and more seductive. Givenchy Gentlemen Only Intense will please men with its woody smell that is alluring, tempting and exquisite – softly calming on a smooth layer of leather accords.

Created by Jean Jacques, Givenchy Gentlemen Only Intense is described to be wild, yet bold and smooth composed. It blends green mandarin oil, black pepper, birch leaf, patchouli, Texas cedar, leather, tonka bean, incense and amber notes. Gentlemen Only Intense is described as sexy, sensual with a masculine charming aura.


Givenchy Gentlemen Only Intense is advertised by handsome Australian actor Simon Baker.

Givenchy Gentlemen Only Intense will available as 50 and 100ml Eau de Toilette.