Ralph Lauren Polo Deep Blue Parfum


American fashion designer Ralph Lauren is known for his popular Polo line and other lines of clothing, accessories and home decor. Founded in 1967 and initially offering a line of men’s ties, the company grew quickly in a short time and had its own boutique within department store Bloomingdale’s by 1969, and its own stand-alone store in Beverly Hills by 1971. Polo’s first womenswear line was launched that same year. The brand became a staple of the preppy style popular in the late 1970’s and early 1980’s.

Spanning the range from casual sportswear to formal wear, the fashion house clothing and fragrances reflect a classic American style, and often impart a rugged, outdoorsy image. Many garments


The newest creation for Ralph Lauren Polo Blue line is dedicated to men who prefer very fresh, aromatic and marine fragrances that reflect the power of the ocean and the beauty and mystery of its depths. After the popular editions of Ralph Lauren Polo Blue Eau de Toilette which was announced as a fresh, clean and casual fruity-aquatic fragrance, Ralph Lauren Polo Blue Eau de Parfum an elegant, refined and woody fragrance, Ralph Lauren Polo Blue Gold Blend Eau de Parfum as the most refined alliance of spicy ginger and incense, the newest creation Ralph Lauren Polo Deep Blue Parfum brings the freshest edition to the line, and is described as ‘a powerful wave of fresh’.

Top notes: cristalfizz, Hawaiian green mango, grapefruit oil, bergamot oil
Heart: cypress oil, geranium absolute, clary sage oil
Base: deep ocean accord, musk accord, patchouli oil, fir balsam resinoid, ambroxan

Created by perfumer Carlos Benaim, the chosen notes of the composition give the impression of deep ocean, reflected in the union of Crystalfizz aldehyde, which boosts the freshness of the fragrance, combined with Hawaiian green mango, cypress oil, clary sage and a deep ocean accord, which leaves an impression of blue shades and delicate saltiness. Fresh aldehydic, solar, citrusy and fruity opening notes leads us to the aromatic core. Cypress in the heart of the composition together with aromatic clary sage and geranium add another level of sophistication, freshness, and sensuality. The scent peaks with the salty mineral Deep Ocean Accord that energizes and activates an even deeper level of freshness, seductively warmed with ambroxan, patchouli and fir resin.


The flacon was inspired by the swell of an epic wave, the Deep Blue bottle, with its gradated blue glass and silver accents, echoes the energy and intensity of the deep blue sea and the glint of sun on the water.

Photographed by Josh Olins, surfer Gabriel Medina and models Simon Nessman & Leila Dee Thomas come together for the Ralph Lauren Polo Deep Blue fragrance campaign.

Ralph Lauren Polo Deep Blue is available as 75 and 125ml Parfum at Ralph Lauren Boutiques and selected stores worldwide. Come into the beautiful world of Ralph Lauren.




Simon Nessman in Giorgio Armani’s Acqua di Gio Essenza short film by Bruce Weber

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In April we saw beautiful top Canadian model Simon Nessman’s print & video campaign for Giorgio Armani’s Acqua di Giò Essenza fragrance. Recently a exclusive short film also shot by renowned fashion photographer Bruce Weber premiered…..


Athletic model Simon Nessman rises from the wild surf in Bruce Weber’s short for Giorgio Armani’s Acqua di Giò Essenza. Revisiting his classic Acqua di Giò fragrance from 1996, Armani sought to produce a new, more intense remix of the original scent inspired by the Mediterranean island that has since become his home, Pantelleria. The largest of Sicily’s satellites, the ‘Black Pearl of the Mediterranean’ bathes in the scorching heat of nearby Africa carried by the sirocco winds across its plains of dark basalt rock and simple white-domed dwellings, or ‘dammusi.

The idea was to capture, in my own way, that Mediterranean feel’. The connection to water, the sea, and bodily freedom on a beach.

Bruce Weber

Over the years, writers such as Gabriel García Márquez, Truman Capote and Aldous Huxley have been lured by the island’s rare sense of solitude and its untrammeled landscape. Synonymous with the chiseled male beauties in his iconic images for the likes of Calvin Klein, Ralph Lauren and Pirelli, Weber drew inspiration from the island’s serenity for his black and white film.

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Bruce, Simon, Armani….  Absolutely a beautiful collaboration.

Watch the beautiful short film below:

Simon Nessman in Giorgio Armani's Acqua di Gio Essenza short film by Bruce Weber


Giorgio Armani Acqua di Gio Essenza Fragrance for Men




Italian fashion house Giorgia Armani is launching a new version fragrance for men with a more intense and long-lasting aroma than the original fragrance, Acqua di Gio Essenza. This fragrance is a flanker to 1996’s Acqua di Gio by Giorgio Armani. Giorgio Armani Acqua di Gio Essenza has the same bottle shape as the original colored with a pale yellow color. This Eau de Parfum will also become men’s favorite scent thanks to its fresh, modern, lively and flirty notes.

AD CAMPAIGN Giorgio Armani Acqua di Giò Essenza Feat. Simon Nessman by Bruce Weber 2


Giorgio Armani Acqua di Gio Essenza is more about woody notes rather than aquatic and has a pleasant intense aroma. The nose behind it is again perfumer Alberto Morillas – the designer and perfumer created also the original fragrance. Acqua di Gio Essenza Fragrance opens to delight with tones of cascalone molecule, bergamot and grapefruit notes. The floral heart is composed of accords of jasmine, basil, floral paradisone molecule and sage. The drydown of patchouli, cedar, vetiver, ambrox, ambergris, pepper and clary sage won’t leave a man unnoticed. Even though it is less freshly, still it has the point to charm and delight.

AD CAMPAIGN Giorgio Armani Acqua di Giò Essenza Feat. Simon Nessman by Bruce Weber 3

The face of Armani Acqua di Gio Essenza is beautiful model Simon Nessman. The beautiful video is shot by famous fotographer Bruce Weber.

Men will adore this summer fragrance thanks to its easiness and elegancy. Giorgio Armani Acqua di Gio Essenza will be available as 40, 75 and 170 ml Eau de Parfum.


Giorgio Armani Acqua di Gio Essenza