From coveted jewellery collections to creating a haute home and accessories line, Tiffany & Co. have shifted their focus to the olfactory world with a must-have scent.
We talked about it before here on Yakymour. Coveted jewellery brand Tiffany & Co is set to start another journey and this time it’s into the olfactive industry with the launch of a new Eau de Parfum. Available this fall, the namesake fragrance bottle’s the brand’s signature style symbolised with notes of patchouli, musk, mandarin and iris, complete in a bottle that’s been inspired by the Tiffany diamond – one of the trending stones this season.
Captured through the lens of critically acclaimed fashion photographer Steven Meisel, the new scent – which added a pop of colour to its monochrome campaign, thanks to the signature Tiffany Blue hue – is seen carried (and scented) by models Julia Nobis, Achok Majak, Vittoria Ceretti, and Georgina Grenville.
The four women are then captured lip-syncing to a cover of The Beatle’s All You Need Is Love (see the video below), sung by St. Vincent – who also fronted Tiffany & Co’s There’s Only One Jewellery campaign.
Tiffany & Co.’s new fragrance is available now on Tiffany.com