Sarah Jessica Parker launches new fragrance, Stash

There’s a new coveted scent now available on the beauty counter and if Sarah Jessica Parker’s previous perfumes are anything to go by, Stash is set to be a sell-out…


It’s been 11 years since Sarah Jessica Parker first launched Lovely, and today, the actress’ fourth perfume has been released on the market. Taking to Instagram to announce the news, Parker says: “One of the hardest secrets I’ve ever been asked to keep. A scent we’ve spent years perfecting. Passed among a select few like a verboten substance. Offered up only in secret but no longer. For all of those who’ve stopped me on the street, in the grocery store, on the subway, in the library, at the theater to ask me what fragrance I’m wearing, I can finally reveal the answer: Stash by SJP Beauty”.

Top notes: grapefruit, black pepper, sage
Heart: cedar, patchouli, ginger lily, pistachio
Base: olibanum, massoia, vetiver, musk

As inspiration for this fragrance, Sarah noted body odors, church, leather and a few masculine perfumes that she wore that would include notes of incense and vetiver. Stash SJP begins with notes of fresh grapefruit, black pepper and aromatic sage. Its heart notes include Atlas cedar, patchouli, ginger lily and pistachios, laid on the warm woody base of olibanum, massoia wood, vetiver and musk. The composition is developed in collaboration with perfumers from IFF.

Sarah Jessica Parker calls it the naughty, subversive sibling of her most popular fragrance Lovely.  Announced as sexy and raw, Stash SJP is an aromatic-woody composition suitable for both women and men.


The bottle is inspired by old pharmacy bottles, with rum colored liquid and black details.

Stash SJP is available as a 30, 50 and 100 ml Eau de Parfum ($50, $75 and $85) and a mini rollerball and oil elixir for body and hair. It is launching at both and Ulta, a US-based beauty chain.