Must-watch: Tiffany & Co’s new fragrance campaign

 

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From coveted jewellery collections to creating a haute home and accessories line, Tiffany & Co. have shifted their focus to the olfactory world with a must-have scent.

We talked about it before here on Yakymour. Coveted jewellery brand Tiffany & Co is set to start another journey and this time it’s into the olfactive industry with the launch of a new Eau de Parfum. Available this fall, the namesake fragrance bottle’s the brand’s signature style symbolised with notes of patchouli, musk, mandarin and iris, complete in a bottle that’s been inspired by the Tiffany diamond – one of the trending stones this season.

Captured through the lens of critically acclaimed fashion photographer Steven Meisel, the new scent – which added a pop of colour to its monochrome campaign, thanks to the signature Tiffany Blue hue – is seen carried (and scented) by models Julia Nobis, Achok Majak, Vittoria Ceretti, and Georgina Grenville.

The four women are then captured lip-syncing to a cover of The Beatle’s All You Need Is Love (see the video below), sung by St. Vincent – who also fronted Tiffany & Co’s There’s Only One Jewellery campaign.

Tiffany & Co.’s new fragrance is available now on Tiffany.com

 

 

 

 

Tiffany & Co’s new fragrance is a little blue box you need in your life

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We all know that Tiffany & Co crafts one of the most luxurious, priceless and exquisite jewelries in the world, so no doubt that a new Tiffany & Co perfume will be welcomed with huge success and praise.

Famous American luxury jewelry house Tiffany & Co will launch its new self-named fragrance Tiffany & Co as their first edition after 15 years. While the previous perfumes of this brand belonged to the Chanel group, the new fragrance is made in cooperation with Coty.

They say everything you need is love. And while we are not discounting that term, acquiring a floral, tasteful, and transformative odor dabbed in your wrists does not hurt either.

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This autumn, the new Tiffany & Co perfume appears as a sparkling and luminous floral/musky fragrance composed by famous perfumer Daniela Andrier of Givaudan. She blends one of the most precious ingredients of the classic Haute perfumery, Iris, an ingredient which Tiffany has a long association with. Harvested in France during July and August, the iris butter is obtained through a unique hydrodistillation extraction, exclusive to the Tiffany fragrance.

Top notes: Mandarin orange
Heart: Iris
Base: Musk, Patchouli

This perfume opens with vibrant and fresh notes of mandarine mixed with the main ingredient precious iris flower note, is what will catch your senses, calmed with patchouli and musk accords. The final notes offer this perfume a pure, feminine, elegant aura with a refined aroma.

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The fragrance bottle is inspired by Tiffany’s most iconic diamond cuts. The faceting work at the base recalls the 128.54-carat Tiffany Diamond, one of the world’s rarest yellow diamonds. The pure geometric lines of the shoulders mirror the house’s Lucida-cut diamond engagement ring. A hint of Tiffany blue accents the collar in the house’s signature T pattern. The flacon is presented in Tiffany’s signature Blue Box.

The Tiffany & Co. fragrance campaign, imagined by Tiffany Chief Artistic Officer Reed Krakoff and shot by Steven Meisel, features four ‘modern’ women played by models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville. The advertising campaign and will highlight various pulse points on the body. The ad campaign aims to strip everything away and focus on the essence of the brand and its essentials: Tiffany Blue, diamonds, skin and scent

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It is expected to be a hit among the gifting fragrances. Tiffany & Co by Tiffany & Co will be availble in varying sizes at exclusively from the 1st of August 2017 in Bloomingdale’s on 59th Street, New York, the key Tiffany & Co shops all over the United States. The rest of the world has to wait ’till Octover….

 

 

 

Donatella Versace – A long awaited and highly intimate visual history of Versace

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 Italian fashion brand, Versace, is globally renowned for its legendary luxury style. The fashion house has dedicated a highly intimate book, showcasing the visual history of Versace, since Donatella Versace become artistic director in 1997 – tasked by tragedy with projecting the brand into the future.

The ornately illustrated tome, simply entitled Versace archives the look of the Versace brand in the 21st century. Comprised of existing and archival imagery from runway and backstage shots to cherished extracts at the Versace atelier, it defiantly captures Donatella’s interpretations.

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The first book documenting Donatella Versace’s career and vision of the maison. Take a look at the Versace legacy, with a series of never-seen-before photos and notes.

Featuring the worlds most iconic fashion photographers and branded super models, including Richard Avedon, Steve Meisel and Mario Testino to Noami Campbell, Linda Evangelista and Christy Turlington it replicates the brands renowned identity.  Whilst also obtaining red-carpet coverage of Hollywood’s elite, adorned in dazzling Versace couture, this edition conveys the charming vivacity, the highest luxury, and the allure that define Versace and Donatella herself.

Versace is written by Donatella Versace with Maria Luisa Frisa and Stefano Tonchi, Rizzoli, New York

First look: Prada introduces L’Homme and La Femme fragrances

Prada has two new notes that have just made their debut in a Steven Meisel sneak peek video. Watch the film here now…

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Following suit with the fashion industry’s move-to-merge trend du jour, Prada is launching two new fragrances, for men and women simultaneously. Aptly named L’Homme and La Femme, the new fragrances are as classic as they monochromatic.

The video, which was shot by Steven Meisel and set to the sound of Elvis Presley’s “Can’t Help Falling in Love” by Seattle-based singer-songwriter Perfume Genius’, sees four faces filmed including Mia Wasikowska, along with Mia Goth, Dane DeHaan and Ansel Elgort.

Soon, here on Yakymour, more about these fragrances…

 

Giorgio Armani by Giorgio Armani

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The maestro of clothing himself, Mr. Giorgio Armani is releasing a self-titled book with Rizzoli (Click photo to enlarge).

Italian fashion designer, Giorgio Armani’s autobiography was unveiled on the eve of his eponymous fashion house’s 40th-anniversary after his Milan Fashion Week Spring/Summer 2016 runway show. Published by Rizzoli New York, covers the designer’s personal life, house’s history, the creative process behind the designer’s collections and his impact on women’s fashion and red-carpet glamour.

Giorgio Armani was born in 1934 in Piacenza, Italy. The ravages of World War II marred his childhood, where the young Armani lived in fear of being bombed. He describes how he felt robbed of his youth, never having the carefree upbringing of so many other children. His father worked at the Fascist headquarters, and Armani notes that his father’s required fascist uniform inspired him, along with the black and white movies that were his escape.

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Sergio Galeotti and Giorgio Armani, 1978 (Click photo to enlarge).

Chronicling his life from war-stricken beginnings to the building of his clothing empire that soon became known and revered the world round, you can immerse yourself in Armani’s world.

Giorgio Armani promises to delve into the usually guarded private life of its author. Beyond juicy tidbits previously unknown to the public, the book also takes a look at the slow but steady rise of the Armani Empire. Highlights are discussed from his first real brush with fashion working at a department store in Milan to the founding of his own label and the creative process behind each Armani collection.

Also included written text by Armani and more than 100 images images by renowned photographers including Mario Testino, Steven Meisel, and  Annie Leibovitz, meant to reflect each moment in Armani’s life. A type of narrative exists, allowing you to experience the world through Armani’s eyes.

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This beautiful book retails at $150, as well as a $350 for the deluxe edition that includes a signed and numbered print. Giorgio Armani is available to purchase now.

by Jean Amr

Marc Jacobs Decadence: Opulence in a bottle

 

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Fashion designer Marc Jacobs presents Decadence, his first ‘mature’ fragrance. Each of his pillar fragrances represents a distinctive character: Daisy is a sweet girl next  door, Lola is quirky, and Decadence is sexy and sophisticated

Not to be overshadowed by its opulent casing and grand title, Decadence evokes luxury through a sensual, woody scent designed by master perfumers Annie Buzantian and Ann Gottlieb.

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The fragrance instantly captivates with sultry notes of golden saffron and velvety iris punctuated by succulent Italian plum at the top. A bouquet of rich Bulgarian rose mingle with lush orris and cream nuances of jasmine samba at the heart. The base lingers with warm notes of papyrus woods, heady vetiver and a spark of liquid amber.

Top notes: Plum, Saffron, Iris
Heart notes: Rose, Jasmine, Orris root
Base notes: Amber, Vertiver, Papyrus

Decadence is an invitation to indulge. The feminine shape and statement-making format of the bottle reminisces of an iconic Marc Jacobs handbag. No pastel blossoms to be seen here – Marc Jacobs Decadence is striking in emerald and replete with faux python effects, golden touches and a silky black tassel.

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The face of the campaign shot by Steven Meisel is Adriana Lima. Marc Jacobs Decadence is available as 30, 50 and 100ml Eau de Parfum.

 

 

 

 

Oribe Canales

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Who would have guessed that the next hair legend would be the one-time ‘bad boy’ from Cuba with the movie star good looks and the tattooed sleeves? Today , one can’t really know fashion without knowing Oribe. It seems as though Oribe has been there for some of the most important milestones of the past 30 years, from being one of the first American hairstylists to style the European collections to working with photographer Steven Meisel and makeup artist Francois Nars on the invention of the supermodel and the rise of one-name wonders like Christy, Linda and Naomi.

Oribe’s work has graced the runways of nearly every well-known designer and the covers of almost all major magazines around the world, as well as several international ad campaigns and commercials. His collaborations include countless photographers such as Irving Penn, Richard Avedon, Mario Testino, Helmut Newton, Herb Ritts, Annie Leibovitz, Patrick Demarchelier and Bruce Weber. And then there are all the models, celebrities and icons that Oribe helped transform throughout the years. Oribe is always in the right places with the right people at all of the right times – read on to discover his story

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It all began for Oribe in the late ’80s with an era-defining partnership with Meisel, a magical combination that demanded notice almost immediately. It can be said that, during that time, Oribe brought back the wig (after Diana Ross taught him how to properly secure one), made wild colors en vogue and started the trend back to rollers.

His work in the early ’90s with Gianni Versace demonstrated a shared love for Miami decadence and led to powerful imagery that is now iconic. He was also known during that time for the Oribe Agency, which represented future beauty heavyweights including Laura Mercier, François Nars, Kevin Mancuso, Bobbi Brown, Serge Normant, Danilo and Jimmy Paul.

In 1991, Oribe made news when he opened his palatial Fifth Avenue salon at Elizabeth Arden in New York City. In 1992, he received the honor of being asked by the Metropolitan Museum of Art to design hairpieces from raffia and papier-mâché for the reopening of the Costume Institute galleries, a sculptural mission well suited to his artistic hand. Oribe spent months completing the wigs, which went on mannequins specially designed in Christy Turlington’s likeness. It was a refined expression of the masterful underpinnings of his fashion work.

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In 1992, The New York Times noted that runway hair, once designed to show off clothes, had itself become a big deal. The occasion was a Chanel show at which the deliberately disheveled hairstyles created by Oribe – already a lauded ‘top stylist’ and ‘hair maestro’ – received as much attention as the clothes.

All Karl Lagerfeld, the designer, asked me to do was make the girls feel beautiful. And they did.

Oribe Canales, New York Times, 1992

In 1997, Oribe’s focus turned from fashion to the new faces of fashion: celebrities. This shift came via a new face to the music scene, Jennifer Lopez, who called for Oribe after a childhood spent reading his name in fashion magazines. He accompanied the rising star to Miami to shoot the cover of her first album, On the 6, for which he lightened her hair and pulled it tightly over a wig into a long ponytail. It was a done deal – Sean Combs, her boyfriend at the time, told Lopez not to let Oribe get away, and she didn’t. Oribe worked with her during her meteoric rise (when he created the JLo persona with her) and at the heights of her millennial celebrity.

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Jennifer Lopez by Mert Alas and Marcus Piggott, US Vogue, April 2012

Lopez was excited by fashion and dared Oribe to translate his editorial sensibility for her, creating a new vocabulary for the masses (the last pop star with comparable influence willing to represent the extremes of high fashion was Madonna). For example, Oribe had full license to create the outrageous permed wigs Lopez wore for her ‘Play’ video and NBC concert special. And while most of Hollywood was feeling glamorous in wedding hair at the Academy Awards in 2002, Lopez arrived with classic Oribe ‘over-the-top sexy 60’s fashion scary hair’, as he describes it. Many critics panned the hyperbolic bouffant, but Lopez had the good taste to absolutely love it. Lopez was everywhere and so was Oribe. The two continue to collaborate nearly two decades later.

Oribe is always where the news is occurring. While working on the winter 2003 Louis Vuitton campaign, Oribe met the photographers Mert Alas and Marcus Piggott. They were leaders of a new generation of hyper-fashion image makers who recognized Oribe as the perfect creative accomplice. Together Mert and Marcus and Oribe captured Kate Moss as Marilyn Monroe for W. Then, after a Giorgio Armani campaign shoot with the model Agyness Deyn, they shot the rave-inspired cover story for Katie Grand’s style magazine Pop with Oribe giving Deyn’s signature pixie cut a sparkling metallic makeover brushed into shapes usually reserved for video game characters.

Throughout the past 15 years, Oribe has continued to set new standards in his craft, with countless covers of Vogue around the world, red carpet work with nearly every A-list celebrity and ad campaigns for celebrated brands such as Louis Vuitton and Dolce & Gabbana. His current salon off fashionable Lincoln Road in Miami attracts a ‘who’s who’ of clients and employees many of the hair stars of tomorrow.

 

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In 2008, Oribe took his 30-year heritage of hairdressing and his love of glamour and individual beauty and translated it into the collection of products he always imagined and envisioned—a range grounded in old-world hairstyling and blended with new-world technology and the finest ingredients. The end result was an edited line focused on the needs of the most discriminating people: Oribe, his clients, his peers and anyone who believes in elegant beauty, high performance, handcraftsmanship and luxury. Oribe loves what he does and does it passionately, continuing to invent and reinvent. Perhaps more in demand as an editorial stylist than ever, Oribe is constantly building his body of work and strengthening his influence on the hair and fashion that defines generations.

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