The Seventies and disco soul are HOT! Donna Summer, Sylvester, Amii Stewart, Chic, Martha Wash, Jeanie Tracy, Jody Watley… And now, after hosting together the Golden Globes, Tom Ford has been the first to feature Lady Gaga on both runway and soundtrack as he debuted his Spring/Summer 2016 Womenswear collection in a video that was inspired by the Seventies music TV show ‘Soul Train’ starring Lady Gaga. The American fashion designer has just unveiled a complementing campaign for the same collection. Captured by Nick Knight in Los Angeles, the campaign channels all the energy of Ford’s debut runway film.
While many designers and labels are going places to unveil their new collections, Tom Ford dares to go against the tide of hosting physical runway shows. The American fashion designer has debuted his Spring/Summer 2016 Womenswear collection in a video starring Lady Gaga. He the first to feature Lady Gaga on both runway and soundtrack.
Music: Lady Gaga – ‘I Want Your Love’ (feat. Nile Rodgers), Produced by Rene Arsenault and Billy Mohler for Riot City (weareriotcity.com), mixed by Matty Green
Released in conjunction with Paris Fashion Week, the disco music video features Lady Gaga alongside models Mica Arga, Lexi Bolling, Kayla Scott, Xaio Wen Ju, Valery Kaufman, Aymeline Valade, Lida Fox, Lucky Blue Smith, Alex Dunstan, David Agbodji and Tarun Nijjer. Dancing to the music of Nile Rodgers, the models were captured in a film by Nick Knight.
I have always loved ‘Soul Train’, which used to be on TV in 70s, as it was much about the clothes as the music. I asked Nile Rodgers to collaborate on a new version of one of his greatest hits from that time, ‘I want your love’, and worked with Gaga to record the vocals.
Tom Ford is also glad about the recent opening of a flagship in his hometown of Houston, his seventh directly operated unit in the U.S. after New York, Las Vegas, Beverly Hills, Chicago, Dallas and Miami. “Texas is my birthplace, so there is a special significance in opening my second flagship there,” said the designer.
The campaign has launched on Tom Ford website and is also set to break internationally in the March issues of publications including Vogue, Harper’s Bazaar, Elle, and Vanity Fair.