American fashion designer Ralph Lauren strongly believes in Romance. The first Romance creation was launched in 1998, followed by a line of diverse yet elegant Romance flankers reflecting different romance fantasies. They are all sparkling celebrations of romance; intimate, passionate, sensual…
The newest creation Beyond Romance attracts us with the floral theme present in all Romance creations, this time sweetened with tasty raspberries and a dark, seductive, and comfortable layer of vanilla.
Created by Honorine Blanc, Beyond Romance is a new adventure in Romance: mysterious, daring and wild. She turns the ordinary into extraordinary! The fragrance seduces with red raspberry aromas, sunny citrus juices, and an elegant floral bouquet layered on a bed of black vanilla, cashmeran, and white musk.
When I design, I create a world. I imagine every detail – the place, the man, the woman. What they are wearing, right down to the fragrance. A fragrance can make you feel alive and that what’s Beyond Romance is about, giving the sensation to live life fully. I wanted to go beyond the traditional floral archetype to give every woman a strong and individual aura.
In the advertising campaign of the newest fragrance we find Taylor Hill and real-life boyfriend Michael Stephen Shank. Taylor Hill’s new Ralph Lauren fragrance campaign was ‘extra fun’ to shoot because she got to work with her boyfriend again.
The 23-year-old, who has a long-standing relationship with the designer, was tapped to front the imagery for the Romance fragrance alongside her longtime boyfriend Michael Stephen Shank in January, and the duo is now fronting the campaign for the brand’s new perfume, Beyond Romance.
It was comfortable. It was extra fun because it wasn’t just some random person I hadn’t met before.
The video shows Taylor and Michael partying in New York, where they live, embracing on a rooftop near the Empire State Building and setting off fireworks, and the Victoria’s Secret Angel told Us Weekly she felt at ease on the set because she didn’t have to fake chemistry with a stranger.
Taylor shared that the scent gives her “flashbacks of being a teenager and falling in love for the first time” and evokes the day of the photoshoot.
When I smell Romance, I think of the shoot day. It was a day where I got to be a tourist in my city and go to the top of the building with the Empire State Building right in front of me.
During the interview, the Ralph Lauren fragrance ambassador also revealed that fragrances would make her sneeze as a child, her first favourite scent growing up was the laundry detergent Tide, and she applies her perfume to her neck, the back of her ears and her wrist before leaving the house each day.
Ralph Lauren Beyond Romance preserves the same bottle shape as the original perfume, Beyond Romance is available as 30, 50 and 100ml Eau de Parfum. Come into the beautiul world of Ralph Lauren.