Diamonds Ara A Girls Best Friend, but how to choose and buy a diamond

 

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Yes, we get it, diamonds are a girl’s best friend – we’ve all heard this before and so have jewellers around the world drummed this into our collective consciousness ad nauseum. These beautiful little rocks never fail to make our hearts skip a little, whether as a brilliant-cut gem perched high on an engagement ring, as a square princess cut, or cut in a luscious pear shape and set alongside different coloures stones. The world’s best jewellers never seem to run out of ideas and designs. And we just love them all. Buying them, on the other hand, is a different matter altogether, which can range from mildly stressful to downright nerve-wrecking.

When you are planning on purchasing a diamond it is important that you know as much as possible about how diamonds are classified. There are four topics you need to become familiar with: Cut, Color, Clarity, and Carat Weight.

When you’re buying diamond jewellery, it certainly helps to have good knowledge not just of the product but also the industry that deals in it. This is because whether you end up with the best stone for your budget or an overpriced dud depends nearly entirely on how wisely you choose. Exhibiting at the recent Singapore Jewellery and Gem Fair 2018, local bespoke jeweller Infiniti Jewels shares 10 diamond-buying hacks and tips that you won’t get from just any jewellery merchant. Want to be a savvy jewellery investor? Keep reading.

Rene-Boivin-Emerald-Diamond-Ring-in-Platinum-126757-85557René Boivin Brilliant-Cut Diamond and Emerald Ring in Platinum

 

The famous four C’s

Cut

When we speak of cut we are more interested in the proportions of the diamond as opposed to its shape (Round Brilliant, Marquise, Pear, Princess, etc.) Every diamond regardless of its shape gets it brilliancy and scintillation by cutting and polishing the diamond facets to allow the maximum amount of light that enters through its top to be reflected and dispersed back through its top. A correctly cut, ‘well made’, stone is pictured in diagram 1. As you can see if the angles are correct the light that enters is dispersed properly back through the diamond’s top facets. When a stone is cut too shallow (diagram2) or too deep (diagram3) the light that enters through the top is allowed to escape through the diamond’s bottom and does not allow the maximum beauty of the diamond to be realized.

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The number of facets has very little impact on the ultimate value of a stone

It’s a sales gimmick to market a stone as having a lot of facets but while more cuts simply make a stone sparkle more, it’s just maybe three to four per cent more. Today, with the increased understanding of light dynamics and diamond cutting, many companies have developed new, modified round brilliant cut diamonds.

If designed correctly, these extra facets of the modified round brilliant could benefit the overall beauty of a diamond, such as in 91 facet diamonds. But having additional facets doesn’t automatically mean better sparkle because if the facets are not cut in the right proportion, ultimately it sparkles less.

Tiffany & Co Jean Schlumberger Diamond RingTiffany & Co Jean Schlumberger Sixteen Stone Briljant Diamond, VS1 clarity, G color, Total weight Approx 1.14ct,  Yellow Gold and Platinum Band Ring

 

Color

Diamonds come naturally in every color of the rainbow. However most people are concerned with diamonds in the white range. The Gemological Institute of America (GIA) rates the body color in white diamonds from D (colorless) to Z (light yellow).

The best color for a diamond is no color at all. A totally colorless diamond allows light to pass through it easily, resulting in the light being dispersed as the color of the rainbow. Colors are graded totally colorless to light yellow. The differences from one grade to the other are very subtle and it takes a trained eye and years of experience to color grade a diamond.

If you’re not buying to invest, G coloured stones are the worthiest buys

D, E, F coloured stones are the best, followed by G, H, I, J. But people in the trade do often group G stones in the colourless category because they’re practically colourless and there’s minimal difference between D, E stones and F, G stones.

If you’re buying to invest, go for D, E, F coloured stones

But if you’re getting a stone as an investment, then it makes sense to get the very best that you can, which means D, E, F colour

If the cut grade is poor or just good, even D colour flawless diamonds will not sparkle well

This affects the ultimate sparkle of a diamond. Experts will be able to tell if a stone has been cut well in the way that highlights its best qualities.

 

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Cartier Oval-Cut Diamond 2ct up to 3.99ct 1895 Solitaire Platinum Ring

 

Clarity

The clarity of a diamond is determined by the amount and location of flaws, or blemishes, in the diamond when viewed under 10 power (10x) magnification. GIA rates clarity grades in diamonds from Flawless to Imperfect 3 (see chart below). The Diamond Shopping Network offers you diamonds from the Imperfect 1 grade through Flawless.

Most diamonds contain very tiny birthmarks known as ‘inclusions’. An inclusion can interfere with the light passing through the diamond. The fewer the inclusions, the more beautiful the diamond will be.

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Diamonds have the capability of producing more brilliance than any other gemstone. A diamond that is free of inclusions and surface blemishes is very rare… and therefore very valuable.

It’s a misconception that the more inclusions, the worse the clarity

Clarity is how deep or obvious the inclusion is. There could be just one but really deep, and the stone becomes an SI quality diamond. Compared to a VS2 diamond that could have had several light dots on the surface, the SI stone may not offer poorer clarity even though it’s graded lower. But very often you can’t see these with the naked eye, so it may not matter so much. However, if you’re buying as an investment, it makes sense to aim for as close to D flawless as possible.

Boucheron 3.91 Carat Brilliant-Cut Diamond Platinum Engagement RingBoucheron 3.91ct Briljant-Cur Diamond Ring in Platinum

 

Carat-Weight

This is the weight of a diamond measured in carats. As the carat weight of a diamond increases so does its rarity and therefore its price.

One carat is divided into 100 ‘points’, so that a diamond of 75 points weights .75 carats. The carat-weight of a diamond is the easiest measurement to determine. Most importantly, two diamonds can be of equal carat-weight, but their value can differ greatly due to their cut, color, and clarity.

Carat refers to the weight, not the size

A stone can look larger because it has been cut better but weigh slightly less. It’s not always the bigger the weight the bigger the stone.

Value depends on the best balance of the 4Cs

You can’t just go for carat or colour, or clarity or cut. A 3 carat stone suggests high value but it could be a very low colour and just average quality. It will be far less valuable than a 2 carat D flawless diamond. You have to assess all the variables together and get a balance of what the stone offers.

You’ll get the most bang for your buck by knowing what variables affect you the most.

If you want the best of the 4Cs, prices can and will skyrocket. To work within your budget, you need to decide which of the four Cs matter most to you. For instance, clarity may be less critical because no one can tell with the naked eye if a stone is VVS1 or VS1. On the other hand, carat may be more important in some cases because just by looking, you will be able to estimate the size of the stone.

Prices jump significantly from category to category

There is one pricing bracket for stones under 1 carat, and that makes a big jump when you go into the 1 to 1.5 carat category. Then when you go into the 1.5 to 2 carat category, expect another big jump, and so on. Thus, for maximum savings, what you can consider are stones that come in just under. For instance, instead of a 2-carat stone, go for 1.9 carats.

Certification is important

The most prestigious certification body is GIA. You’ll know that a diamond has been GIA certified when you examine it under the eye-glass and you see its GIA number which has been lasered onto the surface. No two stones have the same GIA number.

Don’t rush into your diamond purchase. Take your time and evaluate your choice carefully. It took billions (yes, billions) of years for nature to form your diamond and the skill of a master diamond cutter to bring your diamond to you. The time you spend now can bring you a lifetime of pleasure, satisfaction, and happiness.

Come into the beautiful worlds of Boucheron, Bvlgari, Cartier, Tabbah, Tiffany & Co.

 

 

 

 

Tiffany & Co Intense

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American jeweler Tiffany & Co extends its fragrance line with one more thrilling and precious perfume for women, Tiffany & Co Intense. Tiffany & Co Intense perfume is the new flanker to last year’s edition Tiffany & Co Eau de Parfum that gained a huge success and praise. Many wearers that simply adore Tiffany jewelry find brand’s fragrance truly unique, delicate, and beautiful. The new fragrance promises a romantic and lovely fragrance as it comes with the slogan: ‘All you need is love’.

Created by famous perfumer Daniela Andrier, Tiffany & Co Intense perfume is as a soft spicy/ambery with floral touches. It opens with spicy pink pepper and fresh mandarin leaves along with floral iris calmed on a woody layer made of amber, benzoin and musk notes. 

Tiffany & Co Intense Flacon

All  Tiffany & Co perfume flacons are designed to be the ultimate gifts for any occasion. The faceted glass of the Intense flacon resembles a diamond, while Tiffany Blue shades are intensified in this edition. topped off with a shiny silver-colored flacon collar adorned with the jewelers logo.

Tiffany & Co Intense perfume is available as 30, 50 and 75ml Eau de Parfum Intense. 

 

 

 

 

J.Lo Wears Tiffany & Co. for Her New Video

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Have you seen J.Lo’s new single, El Anillo? Dressed in skin-tight bodycon, embellished with diamonds, she has exclusively worn Tiffany & Co’s jewellery for the whole music video. The main attention straight goes to the 15-carat emerald cut diamond ring. It is set in an engagement ring, with her gold embossed initial on the signature blue Tiffany’s box.

In the video, J.Lo also wears gold jewellery from Elsa Peretti Bone Cuffs and T-Collection ring which were stacked on both of her hands! Talking about ultra-glam…

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The video has sparked a rumour that the singer has engaged with her boyfriend, Alex Rodriguez. When asked about a future marriage proposal to the actress and singer, “I will tell you this. She came out with a great, great song ‘Anillo’. I think it went up to one or two [in the charts]”, says Rodriguez, the retired Major League Baseball star, said during an interview with FOX Business’ Charlie Gasparino.

J.Lo has been actively promoting her new singles. Last Sunday night at the Billboard Music Awards 2018 in Las Vegas, J.Lo also wore her diamond rings and perform yet another Spanish-language single, Dinero.

 

 

 

 

Dreaming at Tiffany & Co in New York

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The luxury jeweller positioned itself as a master of storytelling when it debuted the new Tiffany Paper Flowers collection.

Whenever American jeweller Tiffany & Co releases a new campaign, they’re always (and we mean always) captivating. But, when Reed Krakoff took over the design reigns at the American luxury jewellery house last year, the campaigns have taken a slightly different approach in lieu of those typical monochrome images.

There’s a lot more colour, more specifically of that iconic Tiffany hue, in the brand’s new campaign, titled ‘Believe in Dreams’.

In a series of images and a video (watch below) directed by The Hunger Games Director Frances Lawrence, the new campaign features brand ambassador Elle Fanning to front the new Paper Flowers collection.

Set in New York, the actress is captured channelling a younger Audrey Hepburn as Fanning appears at the Fifth Avenue flagship windows (reenacting the opening scene from the 1961 classic film, Breakfast at Tiffany’s). A rush of colours then swarm the streets as the Maleficent actress dances her way around New York to a reimagined Moon River tune with original lyrics by New York City native and hip-hop artist A$AP Ferg, dressed in the jewellers latest creations.

Introducing the Tiffany Paper Flowers collection, the new campaign features Elle Fanning in a Tiffany Blue world. Directed by The Hunger Games director Frances Lawrence, the music-driven anthem film features the first-ever Tiffany recording, a reimagined version of ‘Moon River’ featuring Elle Fanning and hip-hop artist A$AP Ferg.

This marks the first time Tiffany & Co has created a song which is now available for streaming exclusively on Spotify.

Speaking of the new campaign, Tiffany & Co’s Cheif Artistic Officer, Reed Krakoff, said: “We wanted to take a fresh approach to the campaign, juxtaposing something visually extraordinary with a song that is a nostalgic nod to the past combined with something wholly unexpected and of the moment”.

 

 

 

 

Open now: Inside Tiffany & Co.’s Blue Box Cafe in New York

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The highly anticipated Blue Box Cafe has just opened its doors in Tiffany & Co.’s New York fifth Avenue flagship store and Yakymour has the first look inside….

A peek inside Tiffany & Co’s New Café, where you can yes, eat breakfast at Tiffany’s. Since announcing the launch of their new Home and Accessories collection, Again Tiffany & Co have continued to expand their luxury lifestyle offerings with ‘Breakfast at Tiffant’s’. The American fine jewellery house has just opend their first Blue Box Café, sitting pretty on the fourth floor of the Tiffany & Co Fifth Avenue flagship store in New York.

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Serving the iconic coffee and croissant – from the cinematic creation that is Breakfast at Tiffany’s featuring Audrey Hepburn – along with a separte breakfast and lunch menu, expect to dine amid the maison’s signature Tiffany Blue, a color so synonymous with the jeweler that it’s trademarked.

There are Tiffany Blue chairs, Tiffany Blue leather banquettes, Tiffany Blue plates (from their Color Block collection) Tiffany Blue trim, and walls with amazonite, ‘the nature version of Tiffany Blue’. And not forget to mention: the great view of Central Park.

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The café is open regular store hours, which means customers can stop by after browsing for engagement rings (’tis the season) or just to live out their Audrey Hepburn fantasies (don’t forget your – Givenchy – black dress). But, with reports of lines out the door, it seems there’s already much ado about Tiffany!

 

 

 

Must-watch: Tiffany & Co’s new fragrance campaign

 

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From coveted jewellery collections to creating a haute home and accessories line, Tiffany & Co. have shifted their focus to the olfactory world with a must-have scent.

We talked about it before here on Yakymour. Coveted jewellery brand Tiffany & Co is set to start another journey and this time it’s into the olfactive industry with the launch of a new Eau de Parfum. Available this fall, the namesake fragrance bottle’s the brand’s signature style symbolised with notes of patchouli, musk, mandarin and iris, complete in a bottle that’s been inspired by the Tiffany diamond – one of the trending stones this season.

Captured through the lens of critically acclaimed fashion photographer Steven Meisel, the new scent – which added a pop of colour to its monochrome campaign, thanks to the signature Tiffany Blue hue – is seen carried (and scented) by models Julia Nobis, Achok Majak, Vittoria Ceretti, and Georgina Grenville.

The four women are then captured lip-syncing to a cover of The Beatle’s All You Need Is Love (see the video below), sung by St. Vincent – who also fronted Tiffany & Co’s There’s Only One Jewellery campaign.

Tiffany & Co.’s new fragrance is available now on Tiffany.com

 

 

 

 

Haute home: Tiffany & Co’s New Accessories Collection Will Chic Up Your Home

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Think of Tiffany & Co and you’re more than likely to conjure up images of its timeless jewellery pieces and of course, that inimitable famous Tiffany blue. Now Tiffany & Co is extending its coveted portfolio with the launch of a new Home & Accessories collection that will add a layer of luxury to any home.

Designed in the maison’s iconic sterling silver and Tiffany blue, expect to find haute home accessories. A must-have for any Tiffany blue lover, the upcoming range features beautifully crafted items from a ping pong set and a first aid kit, to dainty cups, glasses and matching silver and vermeil (sterling silver with gold) straws. There’s even a lineup of stationery like rulers to complete your study.

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From up to down: Tiffany & Co paper (choclate?) plate in sterling silver, Tiffany & Co  diamond point crystal carafe and glass, Tiffany & Co diamond point sterling silver cocktail mixer and glass, Tiffany & Co diamond point corkscrew in sterling silver, Tiffany & Co straw in sterling silver with Tiffany blue accent, Tiffany & Co straw in yellow vermeil with Tiffany blue accent, and straw in rose vermeil with Tiffany blue accent.

Tiffany & Co’s New Accessories Collection will chic up your home. From sterling silver accents to must-have accessories, decorate your home with Tiffany & Co.’s new collection.20171028_004706.gif

Tiffany & Co porcelain cup, Tiffany & Co tin can in sterling silver and vermeil with Tiffany blue enamel accent, Tiffany & Co pencil sharpener in crystal and diamond point sterling silver, Tiffany & Co triangle ruler in sterling silver and American walnut, Tiffany & Co ruler in sterling silver and American walnut, Tiffany & Co memopaper box in sterling silver and large Tiffany & Co paper cup in sterling silver.

Let these take pride of place on your table as decorative objects, or use them for the purposes they were intended for—either ways, these remarkable pieces are hardly likely to stay hidden within your drawers.

 

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From Up to down: Tiffany & Co table tennis paddles, Tiffany & Co ball of yam in sterling silver, Tiffany & Co birdnest in sterling silver with three Tiffany blue eggs, Tiffany & Co First Aid box in sterling silver with Tiffany blue enamel, Tiffany & Co AM/PM box in sterling silver with Tiffany blue enamel accents, Tiffany & Co Return to Tiffany Teddy Bear made by Steiff in mohair with sterling silver and blue accents

Tiffany & Co’s new Home & Accessories collection will be available from November 1, 2017. Visit Tiffany & Co for more information.