Urban Decay releases a special edition of Eyeshadow Primer Potion to raise money for homeless women

Make-up brand Urban Decay’s global initiative The Ultraviolet Edge has announced a non-profit partnership with Crisis, a national organisation helping homeless people across the UK.

Urban Decay Eyeshadow Primer Potion Enigma

To raise money for this project, Urban Decay is launching its special Urban Decay Eyeshadow Primer Potion Enigma. A total of 100 per cent of the purchase price will be donated to the Women’s Zone at Crisis Skylight London, where women are hosted in a safe environment. Urban Decay will also offer in house workshops, make up master classes, beauty sessions, gift bags and coaching.

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Urban Decay special edition of Eyeshadow Primer Potion to raise money for homeless women2

Crisis takes a holistic approach to supporting homeless people, making it their goal to help these people reinventing themselves by providing services to help with housing, education, employment, health and well-being. They have started offering women only services, where females feel safer and can join a variety of different activities on the same site.