Valentino launches Middle East-inspired Valentina Rosa Assoluto fragrance


The Italian fashion house of Valentino has launched its Valentina Rosa Assoluto fragrance to the region, a warm and earthy rose-infused scent, which was directly inspired by the Middle East.

Puig Valentino, the fragrance company under the Valentina fashion house umbrella first presented its new signature fragrance ‘Valentina’ back in 2011, embellished with flowers on the flacon of the bottle – a gentle and romantic blend of white flowers, luminous citruses and a sensual, warm finish.

One year later, Valentina received a more intense successor named ‘Valentina Assoluto’, which enhanced the floral infusion and provided a more intoxicating and warmer character to the edition. The collection was then expanded with new versions presented in 2013 – the fresh and luminous ‘Valentina Acqua Floreale’ and an oriental edition inspired by the popular oud, ‘Valentina Oud Assoluto’ in a black flacon with a black flower.


The Orient is seemingly still at the centre of attention with this new version, a super fragrant ‘Valentina’ headed in the direction of the Middle East, and evokes feelings of mysterious and exciting journeys to the East… Which launched recently at an exclusively secret UAE location, amongst thousands of roses.

Created by Oliver Cresp and Hamid Merati-Kashani, Rosa Assoluto is a new chapter in Valentina’s path to the Orient. The duo has composed a modern bouquet in which Taif roses have woven an invisible bond between the Oriental art of fragrance and the tradition of Italian perfumery.

Respect is shown to the main ingredient-precious oriental Taif rose, inspired by the colours of the Middle East, their high quality fragrances and precious ingredients. This is the most luxurious one of all Valentinas so far. Valentina Rosa Assoluto is availble at very selected stores as 80ml Eau de Parfum.

Valentino Valentina Rosa Assoluto