Inside Van Cleef & Arpels’ first heritage exhibition in the Middle East

For the first time in the Middle East, Van Cleef & Arpels, the French High Jewelry House, announced the opening of its heritage exhibition ‘Treasures and Legends’. The latter will take place from 10 October 10^th until the 31^st, at the new boutique in Dubai Opera Plaza.

Van Cleef & Arpels is opening its first-ever heritage exhibition in the Middle East and over 50 high jewellery pieces will be on display.

Thanks to Vincent Meylan, the creator of Van Cleef & Arpels’ ‘Treasures and Legends”, the Maison will showcase a heritage exhibition of regal jewels and ornate crowns, dripping in splendour. ‘Treasures & Legends,’ the display will combine craftsmanship with history to feature over a century of high jewellery that belonged to great rulers and affluent aristocrats. 

 

From the former collection of Princess Faiza of Egypt, Pivione clip brooch with rubies and diamonds 1937, Van Cleef & Arpels

 

 

 

 

From the former collection of Queen Nazli of Egypt, necklace with diamonds 1939, Van Cleef & Arpels

 

 

From the former collection of Princess Faiza of Egypt, necklace with emeralds and diamonds 1939, Van Cleef & Arpels

The great ambassadors of their times: Kings and Queens, Princes and Princesses, Maharajahs and Maharanis and aristocrats favoured the introduction of new styles that marked the decades of the 20th century. Styles from the Art Deco movement to the oriental inspirations of the 1970s.

As you wander (and wonder) from case to case, it’s hard to believe that these breathtakingly beautiful jewels and precious objects have been gathered in one place.

From royalty to cinematic legends, the French Maison has created many legendary pieces of jewellery over the decades. The exhibition includes pieces formerly owned by Queen Nazli of Egypt, the Maharani of Baroda, Begum Salimah Aga Khan, the Duchess of Windsor, Princess Lilian of Belgium, and Princess Grace of Monaco. The standout though, is a replica of the crown Farah ‘Diba’ Pahlavi wore when she was crowned as ‘Shahbanu’ (empress) of Iran in 1967.

 

 

Replica of Her Imperial Highness Farah Pahlavi’s crown 1967, Van Cleef & Arpels

The ‘Treasures and Legends’ exhibition will reveal the stories beneath Van Cleef & Arpels’ illustrious list of muses and clients. Each piece of finery will be accompanied by an intriguing detail of its origin: the inspiration behind the asset, who it belonged to and how it came to establish its legendary prestige. The pieces are beautifully displayed with a painting or image of the legendary women who wore them.

 

 

From the former collection of Princess Salimah Aga Khan, necklace with emeralds and diamonds 1971, Van Cleef & Arpels.

Exceptional stones, enchanting elegance and elite expertise will be on show in the collection of over fifty precious jewels and elaborate gems, each with their own memory to unlock. 

 

‘Treasures & Legends’ by Van Cleef & Arpels

The Van Cleef & Arpels Treasures and Legends exhibition is now open to the public and will run until October 31, 2019. It is located at the Dubai Opera Plaza, where Van Cleef & Arpels’ new boutique just opened its doors.

Sunday to Wednesday: 10 a.m. to 10 p.m | Thursday to Saturday: 10 a.m. to 12 p.m.

Come into the wonderful world of Van Cleef & Arpels.

 

 

 

Inside London’s New Van Cleef & Arpels Boutique

Van Cleef & Arpels has reopened its New Bond Street store after an extensive renovation. The French Maison unveils the new interior design of its London boutique on New Bond Street. While the Maison’s ties with Britain are well established with a host of British collectors and admirers, its premises at 9 New Bond street date back to 2001. Fifteen years later, in a renewed tribute to this supremely refined address, Van Cleef & Arpels is unveilling a new interior design concept.

Founded in 1906 at Place Vendôme in Paris, the Maison of High Jewellery and Watchmaking offers jewellery creations, exquisite watches, and exceptional fragrances. Van Cleef & Arpels invites you into a wondrously enchanting world of unparalleled artistry and savoir faire.

Opening the door, visitors are plunged into a warm, sweeping space with an intimate atmosphere. Upon entering the boutique, a majestic staircase instantly draws the eye. Its movement is evocative of the spiral in a shell, and each step is lit up indirectly to accentuate the overall impression of lightness.

This impression is heightened by the purity of the lines and volume, the subtle colours in graduated shades of taupe, grey and beige by the elegance of the materials selected. Artificial and natural lighting combine to gently envelop the space and showcase the jewellery.

In addition to the High Jewellery collections, the first floor is dedicated to Watches for men and women and Bridal pieces. The second floor is devoted to the Alhambra® collection and to jewellery creations inspired by nature, such as the Cosmos™, Lotus and Two Butterfly collections.

Featuring a refined setting where light and contrasting materials take centre stage, the space is transformed into a poetic showcase which emphasises the creativity inherent to the High Jewellery Maison.

This quiet nod to precious materials and to the geometric purity of the Art Deco style is reiterated by elegant wooden panels featuring golden openwork patterns. The creations are displayed in wall display cases or under tall glass cloches, where the lights showcase the exquisiteness of the jewellery.

London’s Van Cleef & Arpels Boutique you can find at 9 New Bond Street, London W1S 3SW, +44 (0)20 7493 0400. Come into the beautiful world of  Van Cleef & Arpels.

Van Cleef & Arpels restyle their New York boutique

 

French Maison Van Cleef & Arpels re-open the doors of its New York City flagship to reveal a glowing makeover. Designer Patrick Jouin and architect Sanjit Manku of Jouin Manku Studio redesigned the iconic French jeweler’s boutique, which has stood landmark on Fifth Avenue since 1942. Having already designed the interiors of the Maison’s Paris and Hong Kong boutiques, the Parisian design studio was called upon by Van Cleef & Arpels yet again for this project.

Van Cleef & Arpels’ New York boutique, previously a dimly lit and velvet-heavy space, Jouin Manku Studio sheds some light on the flagship’s showroom. Working with lighting designers L’Observatoire International, who also worked on the French Maisons Paris and Hong Kong boutiques, the space itself now seems to glow.

The fresh new design plays up the glow factor even more with a color scheme full of yellow and gold hues. Brass accents throughout the space add still more shine.

Using the boutique’s domed display cases as inspiration, circles and curved lines are a strong design theme. From the large circular overhead light fixtures to the wide curved staircase, the smooth lines open up the space and give it a flowing feel.

The store includes a new VIP room, a library, and, for the first time, a bridal salon titled Estelle & Alfred. This quintessential Fifth Avenue boutique offers a lighter take on grandeur.