Hermès H24 decodes the modern man

The world of fragrance is synonymous with the concept of the ‘Modern Man’, as stereotypes of smelling good have been deconstructed and have transformed from a once vein action into something of a commonality. With the idea of the modern man in mind, French Maison Hermès has created its latest olfactory experience that’s captured in a scent titled ‘H24’.

H24, a fragrance beyond the lines

Hermès H24 is considered the first major launch for men in 15 years, after Terre d’Hermès, which was created by Jean-Claude Ellena in 2006. Created by perfumer Christine Nagel, H24 looks to combine nature and technology with a sequence of contrasting scents that deliver something contemporary yet traditional, expected but still unconventional as the scent develops on your skin.

Christine Nagel, who loves to give her creations volume or texture, wanted to recreate textures of fine materials such as cashmere, silk, and velvet. The perfumer collaborated with the creative director of the men’s department of the French Maison, Véronique Nichanian, to create H2, a perfume inspired by the ready-to-wear collections and Nichanian’s opus.

I like to go towards natural, very classic raw materials, and work them using technologies that give them other renderings, other textures.

Christine Nagel, Hermès in-house perfumer

With this in mind, top notes of clary sage act as the backbone for H24, making for a botanical experience throughout the scent journey. This is combined with narcissus, rosewood, and sclarene, with the latter’s green and earthy scent soon transforming to represent the ‘modern’ part of H24 as it develops into something reminiscent of hot, metallic iron.

H24 is bottled in a design by Philippe Mouquet, whose flacon is shaped by the idea of an invisible hand that has gripped and manipulated the structure. The flacon is made of recycled glass and can be refilled. It’s packaged in a 100-percent recycled and recyclable paper box, which nods to the ideas behind the scent itself.

Hermès H24 is available in spray flacons of 50 and 100ml, a refill flacon of 125ml, and a travel spray of 15ml. at selected stores worldwide. Come into the beautiful world of Hermès.

Hermès Spring 2021 Menswear Epitomizes Louche Luxury

On Sunday 5 July, French Maison Hermès unveiled its Men’s Spring-Summer 2021 collection, designed by Véronique Nichanian, through ‘Horse-Champ’, a performance created with the artistic collaboration of Cyril Teste.

This sequence-shot was filmed live in the heart of the house’s workshops, which have been located in Pantin, France, since 1992. A lively place that brings together creators, product developers, craftsmen, and support functions. Today, 2,000 people work for Hermès between Pantin and Bobigny.

The French Maison has already proven its resilience in the ongoing pandemic and now the luxury label is demonstrating its inimitable approach to effortlessly muted luxury. Its Spring 2021 menswear offering keeps in line with artistic director Véronique Nichanian’s previous collections, yielding a sleek range quietly informed by peerless quality.

First shown via the digital presentation seen below, Hermès then shot the seasonal collection and transposed it atop a digital background, keeping in line with the social distancing precautions that many fashion labels are currently observing. As usual Hermès centralized its clothing line on its rich textiles and carefree details.

Collarless harrington jackets, ribbed sweaters and striped layers in various hues meshed insouciantly, upholding the house’s zest for breezy, comfortably styling. This motif was driven home by drawstring slacks, rolled shirts, thoughtlessly popped collars and Hermès’ signature leather belt, tucked into itself to allow the tail to fly free.

Illustrative abstract patterns grace shirts cut with just enough slouch to billow out from the elasticated waistbands they were tucked into, subverting any sense of stiffness. A host of leather-accented items, including watches, necklaces and duffel bags, were even more minimal than the subtly stylish garments.

Come into the beautiful world of Hermès.