Vespa and Sean Wotherspoon host a unique launch event in Milan

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Vespa is an Italian brand of scooter manufactured by Piaggio. The name means ‘wasp’ in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy to a full line of scooters and one of seven companies today owned by Piaggio. Vespa scooters have been known for their painted, pressed steel unibody which combines, in a unified structural unit, a complete cowling for the engine (enclosing the engine mechanism and concealing dirt or grease), a flat floorboard (providing foot protection), and a prominent front fairing (providing wind protection).

The biggest sales promo ever was Hollywood. In 1952, Audrey Hepburn side-saddled Gregory Peck’s Vespa in the feature film ‘Roman Holiday’ for a ride through Rome, resulting in over 100,000 sales.

Vespa scooters have become an iconic symbol of classic and modern Italy. The heritage scooter brand has been refining its creations for over 70 years and in its lifetime it has produced more than 18 million scooters. To amplify its most recent collaboration with streetwear aficionado and Round Two founder Sean Wotherspoon, Vespa will host a special launch event coinciding with the EICMA international fair.

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Details of the collaboration are restricted, but it’s rumoured to involve a capsule collection and a limited edition Vespa Primavera scooter. True to Wotherspoons’ style, fans should expect a vividly colorful design, offering a bold reinterpretation of the classic scooter model.

The capsule collection will be officially unveiled by Vespa and Sean Wotherspoon himself at the launch event taking place at the Motoplex Milano City Lounge on November 5. Guests will be able to pick up signed T-shirts from the collection, retailing at €40, and meet the designer himself.

Find out more information on the event’s Facebook page. Come into the beautiful world of Vespa.

 

 

 

The Vespa: A Book for the Symbol of the Dolce Vita

 

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A princess subjected to suffocating protocol, Audrey Hepburn had not a minute of free time during her ‘Roman Holiday’. Guided by the charm of a young journalist, she finally took advantage of a moment to escape, criss-crossing the town on a little Vespa 125, before her condition caught up to her… Born after the tragic 40s, the Vespa incarnates the renewal of Italy, home of the arts and fine engineering.

When you think of sun-soaked Italy, this image may come to mind: in unspeakable tumult, an elegant Italian slips in between cars, horn jammed and helmet casually hanging off the shoulder. The Vespa has become a myth, a phenomenon, and a way of life that’s intimately tied to the urban world.

The ‘Wasp’ marks a true turning point in the history of two-wheelers through its comfort, its modern design, and especially its retro glamorous aspect. It’s a true fashion icon doubled up as a tool of mobility where the 60s in London, the air of Saint Germain, the heat of Ibiza, and a nonchalant Dolce Vita all come together. Timeless, it’s been adopted by generation after generation as a symbol of liberty and emancipation.

An emblem of a happier era, this unique moped incarnates the symbol of friendship and liberty. Valerio Boni, sports journalist specialized in motorcycles and two-wheelers, and Azura Della Penna, Italian fashion and society journalist, have joined forces to release a new book that renders homage to this iconic object.

Come into the beautiful world of Vespa.