Discover the new boutique of French Maison Fred at The Dubai Mall, intended as a French-Riviera oasis, with the warm atmosphere of a family home in an Art-Deco style. The French Riviera held a special place in Fred Samuel’s heart, reminding him of his sunny childhood in Argentina. This constant quest for sunlight shaped his work, becoming his muse and allowing him to create truly unique and solar pieces.
I’ve often thought that living so close to the light, in daily touch with the sun, can only sharpen one’s thirst for light.
Naturally, this light guided the architecture of the new Fred boutique in Dubai, filled with Mediterranean-style touches. A journey through the world of Fred with stopovers inspired by the founder’s life. It also reveals an audacious take on jewelry, as found in the iconic Force 10, Pretty Woman or Chance Infinie collections.
The original works of designer, artist and friend of the Maison, Vincent Darré may be admired in different spaces of the boutique, such as in the Par Amour lounge, devoted to High Jewelry and jewelry celebrating every aspect of love, with original frescoes broadly inspired by Jean Cocteau’s famous Chapel of Love.
Fred jewelry and watches are available at Fred Boutiques and selected stores worldwide. Come into the beautiful and timeless world of Fred.