Penhaligon’s is a British perfume house. It was founded in 1870sby William Henry Penhaligon, a Cornish barber who moved to London and who became Court Barber and Perfumer to Queen Victoria.
Penhaligon created his own products to sell to his clients, many of whom were politicians of the age. The first standalone shop was situated in Jermyn Street next to the street’s Hammam, where William Penhaligon had been a barber. The second shop opened at 33 St James’ Street, and was attached to the Jermyn Street store at the rear. In the late 1920s, the business moved to Bury Street. The original buildings were destroyed in The Blitz in 1941, however the store on Bury Street remained untouched. The Bury Street premises operated until the mid 1950s, when Penhaligon’s was purchased by Geo F Trumper, continuing to be manufactured from the basement of Trumper’s Curzon Street premises, and slowly fell into obscurity.
Now the English perfume house has revealed that they will celebrate the brand’s 145th anniversary with the launch of a new perfume. The name, Eau de Cologne No. 33, was inspired by the perfume house London boutique address: 33 St James’s Street.
The summery fragrance will revolve around lavender which has been part of many of the perfume house’ iconic fragrances – Hammam Bouquet (1872), Blenheim Bouquet (1902) and English Fern (1911), to name a few – and has strong ties to the house.
Alongside the famous ‘little purple’ flower, citrus, armoise and clary sage will form the top notes with warm heart notes of cardamom, ginger and pepper, along with fresh geranium. Cedar vetiver, amber, tabacco and vanilla will comprise the base notes.
The fragrance is packed in a vintage inspired flacon with a lavender bow around its neck. In keeping with the perfume house’ tradition, the Eau de Cologne will be made in England.
Penhaligon Eau de Cologne 33 will be available as 50 and 100ml. Come into the wonderful world of Penhaligon’s.