La Mer’s Blue Heart


Blue Heart! La Mer anti aging cream, created by Dr. Max Huber and becoming legendary for its properties, has always supported the Planet’s eco-sustainability; specifically focusing on the Oceans.

Ahead of World Ocean Day, La Mer’s Blue Heart Campaign goes in full swing to celebrate the majesty of the ocean and raise awareness on the issues that plague these bodies of water. This year, the brand continues its partnership with the National Geographic Society to help support the next generation of ocean explorers.

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World Ocean Day was created in 1992 and is celebrated every June, 8

The partnership once again brings in the expertise of Explorer-in-Residence Dr. Sylvia Earle, who shares her inspiration and insight through a short film. She reminds us that the ocean plays an integral role in our lives, as it has the power to both enchant and change us for better or worse.

La Mer’s Blue Heart

In addition, La Mer will work with influencers from across the globe for a series of vignettes that describe their relationship with the ocean in stimulating their passions and creativity. The brand encourages consumers to participate in the movement by sharing their personal stories and connection to the sea through the #LaMerBlueHeart social media campaign.

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Crème de la Mer: cream born from the sea and now a modern legend for its power to transform the skin’s appearance. Improves firmness, wrinkles and fine lines are reduced. Thanks to sea kelp and the fermentation process called Miracle Broth ™ skin receives a revolutionary treatment that repairs and rejuvenates.

Finally, La Mer commemorates the campaign and World Oceans Day with a new limited edition sea-inspired design of Crème de la Mer 100mL.