Yohji Yamamoto Teases Lamborghini Collaboration

2020 has resulted in countless canceled plans and shelved projects, but it’s been one of Yohji Yamamoto‘s most productive years to date. The legendary Japanese creative has partnered with Adidas, Hublot, and – of course – Supreme, but Yamamoto’s latest endeavor may be his biggest to date, as the 76-year-old designer has joined with Lamborghini.

Offering only two brief images and a brief press release, the duo have left the exact nature of their collaboration tantalizingly vague. In one image, co-branded Lamborghini badge is realized in Yamamoto’s signature monochrome shades, standing in stark contrast to a sample of what’s likely a custom body wrap for the bespoke automobile. Splashed with white and red streaks across a black base, the bold pattern features assorted kanji and katakana characters, like 呵大笑 and 力大笑 (essentially, big and powerful laughter) and ロマンスグレー (literally, ‘romance grey’).

In 2014, Yamamoto reflected on a love of cars in a NOWNESS video, explaining that driving his ’80s Nissan Cedric “is the only moment [when] I can become myself. A car is like a girlfriend. So, it’s nice to just look at her, or ride with her”. Yamamoto has owned vehicles from Jaguar and Rolls-Royce but reportedly isn’t a fan of contemporary car design – “I like glamour, but I also want to have a low profile. I find modern car design so ugly, so I found this car on the internet”, so a repurposed vintage Lamborghini may be just the ticket.

However, Yamamoto has offered little by way of this collaboration, including the era and style of car he’s revising. The designer explained that his Lamborghini partnership will reflect the ‘tradition’ and ‘DNA’ of both brands, honoring tenets like heritage, passion, craftsmanship and innovation. Note that this joint effort will not yield a production model; Yamamoto underlines that the resulting vehicle will be a ‘piece of art’.

Expect Yamamoto and Lamborghini to lift the veil on their collaboration in late October. Come into the beautifu worlds of Lamborghini and Yoshi Yamamoto.

Big Bang GMT All Black Yohji Yamamoto

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In May 2020, Swiss luxury watch brand Hublot will celebrate the grand opening of its new flagship Boutique on Chuo-dori Street in Ginza, Tokyo. To celebrate this important milestone, the watchmaker has collaborated with the renowned fashion designer Yohji Yamamoto to release the limited edition Big Bang GMT All Black Yohji Yamamoto.

We are honored to celebrate the opening of our new flagship Boutique in Tokyo with fashion designer super star Yohji Yamamoto. This All Black limited edition we created together expresses a simple beauty through the fusion of Yohji Yamamoto’s black design signature and the complicated GMT manufacture movement.

Ricardo Guadalupe, CEO Hublot

The world famous avant-garde fashion designer and master tailor Yohji Yamamoto, known for his avant-garde tailoring featuring Japanese design aesthetics and for having created ‘the Shock of Black’, which shattered preconceptions of traditional tailoring, collaborated with Hublot to develop this exclusive timepiece.

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Yohji Yamamoto

Born from duality, the timepiece displays two different time zones through its GMT feature. At the heart of the timepiece, the Hublot Unico manufacture movement HUB1251 is equipped with a patented proprietary module which enables the second time zone to be updated instantly by a push-button, allowing the local time to be read easily via the conventional main hand of the watch.

This watch can easily display the time zones of the two cities where I’m based, Tokyo and Paris. Moreover, the hours are invisible. As a person who isn’t always forthcoming, I find that highly amusing. I’m pleased to have taken part in the creation of this model to celebrate the opening of Hublot Boutique in Ginza, a unique, famous and iconic neighborhood of Japan.

Yohji Yamamoto, fashion designer

The time at home is indicated using a second arrow-shaped hour hand, which integrates a day/night indicator and is set using the crown. True to the All Black concept, tone on tone, the personal signature of Yohji Yamamoto can be discovered at six o’clock.

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In 2006, with its All Black collection, Hublot launched a brand-new and pioneering concept: ‘Invisible visibility’. The all-black design of this new limited edition expresses a philosophy symbolising the very essence of the brand.

Literally, the model is completely black; it has a black case made of micro-blasted black ceramic, black hands, a black dial, and a black rubber strap. Even the sapphire crystal is made of smoked sapphire.

Yoji-Yamamoto-news-gallery-240Limited to 50 pieces, the Big Bang GMT All Black Yohji Yamamoto will exclusively be available at the Hublot Boutique Ginza. Come into the timeless world of Hublot.

 

 

 

 

Y-3 launches its first men’s fragrance

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Yohji Yamamoto and Adidas celebrate (today!) ten years of Y-3 with the introduction of Y-3’s first men’s fragrance, ‘Black Label’, during Men’s Fashion Week in Paris.

Ten years ago, together with Adidas, we created something that did not exist before, and we completely projected the future. My desire was -and still is- to make sportswear elegant and chic. Adidas has always been a very personal inspiration to me, and it continues to enrich my creative life.

Yohji Yamamoto

The fragrance opens with a masculine sparkling accord of cardamom and elemi associated with a modern touch of Tagete. The heart reveals an elegant mix of Virginian Cedar Wood and Lavandin supported by the sensual warmth of black pepper. The wake releases the captivating power of Patchouli, Vetiver and Tonka Bean which gives the fragrance its unique character.

Black Label will debut in February in a 75ml bottle, retailing for approximately EUR 95, available in Y-3 flagship stores and online Y-3 online store.