Dua Lipa returns as the face of the fragrance for the new campaign, with stills shot by photographer Tyler Mitchell and a short film from Grammy-winning music video director Jenn Nkiru. Lipa takes on the anthemic George Michael song ‘Freedom’, updated for the TikTok generation.
WWD
Come into the beautiful world of Yves Saint Laurent.
The iconic lipsticks of Yves Saint-Laurent Beauté are entering the Beauty Tech era with Perso, a smart at-home device that allows consumers to create their own personalised lipsticks. With this smart device, home consumers can create their very own versions of the iconic YSL’s iconic Velvet Cream Matte Finish lipstick.
Created by the L’Oréal Technology Incubator, the Yves Saint Laurent Rouge Sur Mesure powered by Perso uses color cartridge sets from YSL’s velvet cream matte finish lipstick range. You can choose from four color families: reds, nudes, oranges, and pinks. each set comes with three different pods, allowing you to make endless bespoke shades with a single touch. With this innovation, you at home can create thousands of bespoke lipstick shades with a single touch.
The lid of the device functions as a compact luxury case, so you can take your personalised product along with you when you go out. But the innovation doesn’t stop there. Thanks to an app that can be installed on a phone or tablet, you can try on any shade you wish via an AR lipstick filter, and then after finding the desired shade for your look, the YSL Perso device will create that exact colour for you IRL.
Once you’ve designed your shade, the bluetooth-connected device will do its magic and three squirts of creamy color will appear out from the top, which are then mixed together. You simply press to dispense the shade selected and apply with the accompanying brush. The lip colour is dispensed in a perfectly portioned, single dose for an easy and clean application. If you want to take your new lipstick with you for the evening, you remove the lid of the device which doubles as a compact, allowing you to take enough of the product an on-the-go re-touch of the selected shade in sleek YSL packaging. Genius.
The Perso device was unveilied at CES 2021, an annual trade show organised by the Consumer Technology Association. The French Maison have said, “The new product heralds the future of beauty.” At the moment it is available for limited pre-sales in the U.S. market, but will be launched worldwide by September 2021.
The Yves Saint Laurent Beauté Rouge Sur Mesure powered by Perso costs $299 USD and is available now for preorder on YSL’s website here, and will reach you by early-spring. You can also sign up for the beta tester program (US residents only) to get an exclusive first look. A full product launch worldwide will follow in September.
Come in the beautiful worls of Yves Saint Laurent.
French Maison Yves Saint Laurent has returned with a new collection of Rouge Pur Couture lipsticks in collaboration with its makeup and fragrance ambassador, actress, singer and model Zoë Kravitz. The range features eight shades inspired by the actress’s favorite cities: Paris, London, New York and Los Angeles.
Lipstick is the best ally for any woman. You can switch moods and express a different version of yourself with just one quick gesture.
Zoë Kravitz
The limited-edition lipsticks are encased in a luxe, shimmering silver tube embellished with the signature YSL Cassandre logo. Arriving in different red hues, each lipstick boasts a beautiful satin finish perfect for your winter makeup looks.
Take a closer look at the offerings below. Priced at $38 USD each, the Zoë Kravitz x YSL Beauty Rouge Pur Couture lipsticks are now available to shop online, and at selected stores worldwide. Come into the beautiful world of Yves Saint Laurent.
French Maison Yves Saint Laurent will include one more collector edition to the Mon Paris collection. The scent remains unchanged while the flacon is decorated with a new bow and ‘overflowing’ with silver shimmer. Yves Saint Laurent invites us to indulge in the dizziness of crazy love again, with the white chypre floral scent of Parisian charm.
Created by Oliver Cresp, Dora Baghriche and Harry Fremont, the top notes of the composition depict the beginning of love, the middle notes describe the burning love, while the base notes reflect the feeling of infatuation portrayed as romantic love pleasure.
Mon Paris Eau de Parfum by Yves Saint Laurent is the timeless fragrance of a free and passionate woman. A white chypre with challenging sensuality. Let yourself be captivated by the vertigo of Crazy Love.
The sweetness of red fruit (strawberry and raspberry) combined with the rich, fruity notes of pears and juicy citruses (orange, mandarin, and bergamot) are cooled by the Calone molecule, which reproduces light, watery, and airy aromas with hints of watermelon in the opening of the composition.
Datura flower dominates the heart’s white bouquet combined of peonies, orange blossom, and Chinese and Sambac jasmine, while the base creates the rich blend of patchouli heart, Indonesian patchouli leaves, white musk, ambroxan, cedar, moss, and vanilla, intensifying its chypre character.
For this collector edition the iconic Mon Paris Eau de Parfum liquid has been bundled in a limited couture and Parisian edition. The flacon is decorated with dazzling sequins and an out-sized lavaliere like the Parisian icon: the Eiffel Tower.
Yves Saint Laurent’s Mon Paris Collector Edition is available as a 50ml Eau de Parfum from June in a limited edition at selected stores wrldwide. Come into the beautiful world of Yves Saint Laurent.
Yves Saint Laurent celebrates its authority in red lip with this thrilling, provocative, subversive collection.
French Maison Yves Saint Laurent is launching a red-themed capsule collection Endanger Me Red for the summer of 2019. The limited edition lipstick collection features five of Yves Saint Laurent’s iconic lip colors in no less than 9 new shades of red. There are two liquid and two solid lipsticks in matte, satin, shine, and vinyl finish.
Yves Saint Laurent Rouge Pur Couture
Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.
In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.
Rouge Pur Couture, the classic lipstick, arrives in two shades: 103 Prête à Tout and 104 Jeau d’Affection.
Yves Saint Laurent Tatouage Couture Mate
Yves Saint Laurent’s new liquid matte lip stain: Tatouage Couture. A revolutionary formula for ultra-matte, high impact color with a lightweight, naked-lip feel.
Tattoo YSL’s Tatouage Couture on your lips for a luscious ultra-matte look. As the formula glides onto your lips you will feel practically nothing as it is quick-drying and transfer-free. Indulge your lips in perfect nudes, polished pinks, and to-die-for plums. The spatula-like applicator gives the precision of a liner with the control of a brush for perfectly defined lips with every application.
Tatouage Couture Mate, the longwearing and incredibly lightweight lipstick that stays on like a tattoo, is offered in two shades: 32 Feel Me Thrilling and 33 Turn Me Scandalous.
Yves Saint Laurent Vernis Vinyl Cream
Vinyl Cream dresses lips in full coverage color and high-impact vinyl shine. The diamond shaped applicator allows for perfect lip contouring and color glides on evenly in just one stroke. The creamy formula provides 10 hour wear and all day comfort so lips look and feel beautiful. Make it personal and extra special with complimentary engraving. Engrave a message or monogram for you or someone special.
A high-coverage liquid lip color with ultimate shine, comfort, and all-day wear.
Vernis Vinyl Cream, a hybrid between a gloss, ink and a lipstick, delivers rich moisturizing color in two shades: 425 Make Me Yours and 424 Call Me Subversive.
Yves Saint Laurent Rouge Volupté Shine
A medium-coverage oil-in-stick lipstick that provides luscious color and luminous shine while conditioning lips. Rouge Volupté Shine, combines makeup and care thanks to its oil in stick technology.
This unique lip color blends 6 sensory oils to nourish the lips. Made with 60% oils, the deeply hydrating texture instantly melts into lips providing a pop of color, instant hydration, and all day comfort. After 4 weeks, lips look healthy and more nourished. 6 oils for 6 benefits: hydration, high shine, comfort, ultra-melting, luminosity, and smoothness. With the addicting signature YSL mango scent, these lipsticks are good enough to eat.
Coating the lips in a fresh colored veil: 102 Ready To Seduce.
The Yves Saint Laurent Endanger Me Red Collection is available exclusively at selected stores worldwide. The face of the campaign is Edie Campbell. Come into the beautiful worl of Yves Saint Laurent.
French Maison Yves Saint Laurent adds to its innovative Top Secrets range of multitasking complexion products dedicated to makeup lovers. This spring, the upscale beauty brand introduces the Instant Matte Pore Refiner, an ultra-light formula that works both instantly and in a long run to reduce the appearance of pores and keep shine at bay.
Psssssst…… It’s a secret!! Top Secrets Instant Matte Pore Refiner is an ultra-light formula that works both instantly and in a long run to reduce the appearance of pores and keep shine at bay.
The new formula is said to be based on a blurring technology that promises a perfect, selfie-ready look. It blurs away imperfections and reduces excess oil, leaving a comfortably fresh, matte finish. It also includes salicylic acid, which exfoliates the skin and deep-cleanses the pores, as well as skin-loving walnut leaf extract.
Yves Saint Laurent Instant Matte Pore Refiner should be applied on clean skin, before makeup application, or on top of the makeup to absorb excess oils.
Yves Saint Laurent Instant Matte Pore Refiner arrives in March 2019 and will be available at selected stores worldwide. Come into the wonderful world of Yves Saint Laurent.
This spring brings many wonderful and flowery perfumes to be admired and bought. French fashion house Yves Saint Laurent introduces a new version of its iconic Mon Paris perfume with an intoxicating pleasant floral aroma, Yves Saint Laurent Mon Paris Parfum Floral.
The new perfume is all about a nice blooming floral aroma to be inhaled. Yves Saint Laurent Mon Paris Parfum is definitely a floral perfume, just like the previous editions, yet this time it has a nice juicy peachy hint mixed with datura. Also, it blends aromatic white roses, orange blossom, peonies, magnolia, and cashmere wood.
Women that love Yves Saint Laurent Mon Paris perfume will find the new version very feminine, sensual and delicious, attractively decorated with precious stones on the black bow.
Yves Saint Laurent Mon Paris Parfum Floral is available in 30, 50 and 90ml Eau de Parfum. Come into the wonderful world of Yves Saint Laurent.
French Maison’s Yves Saint Laurent Y fragrance for men is the story of a man, but of a men generation: creative and doers they dare to follow their passions and intuitions; to ask themselves the right questions & create their own path to self-accomplishment.
Yves Saint Laurent’s scent for men catapults as Singer/Musician Adam Levine stars in the new film.
Created by legendary perfumer Dominique Ropion, the scent inspired by two staples of the masculine wardrobe for Y. A white & dark masculine fougere, Y is the scent of freedom to dream, dare & live to be accomplished. Fougeres are among the most prevalent families in masculine fragrance. A touch green, a touch woody and topped with a soft balsamic sweetness, Y offers a bold new take on the traditional fougere.
The flacon is sharp and minimalist in its construction but keeps a strong creative signature with the surprising Y notch on the back. The eau de toilette represents the dual personality of those men: clear & bright on the top notes while strong & sensual on the heart & base notes.
Adam Levine is fronting Yves Saint Laurent’s Y fragrance campaign and now he is the official international ambassador for the cologne.
Yves Saint Laurent Y is available as 50 and 100ml Eau de Toilette. Come into the beautiful worlf of Yves Saint Laurent.
For those who remember: Yves Saint Laurent Premier Teint, the most amazing Primer in the world of makeup. Sold in its beautiful square glass bottle with golden cap. But most important: the texture, and the colors where amazing!! This combination made them perfect to work with. – I loved yellow! If it was on stage (theatre, fashionshows), or on location (photoshoots), or for ‘simple’ home use, Premier Teint was a true Holy Grail! And then one day: sadly …..it stopped! And there was never another Premier Teint! Or?
Now Yves Saint Laurent welcomed another new addition the: Touche Éclat Blur Primer. Thanks to new three color pathways, the gel formulation instantly troubleshoots different skin concerns – thanks to motherhood – it will create a perfectly radiant complexion. In a flash, the skin appears refreshed and even in tone – yet so natural it could be bare.
Achieve a flawless complexion with the Yves Saint Laurent Touche Éclat Blur Primer; an innovative, colour-correcting primer powered by advanced blur technology that disguises imperfections
Arriving in three shades, each formulated to target different concerns, the illuminating primer revives lacklustre skin, adding a spark of radiance and evening out skin tone and texture. Which color is your perfect match to even out those small imperfections?
Yves Saint Laurent Touche Éclat Blur Primer comes in a 30ml flacon with pump – €49.
Yves Saint Laurent is HOT! More news from YSL Beauty! The famous French Maison is getting ready to extend its Top Secrets skincare collection designed for makeup lovers in mind. The highly successful range comprising luxurious, lightweight formulas that serve as a perfect makeup base welcomes the brand new Moisturizing Prep Lotion and the reimagined Instant Moisture Glow Ultra moisturizer.
Yves Saint Laurent Top Secret Moisturizing Prep Lotion
Top Secret Moisturizing Prep Lotion is inspired by makeup artists’ favorite skincare products. A peerfect hydrated skin is the secret to your foundation looking flawless, and this deeply moisturizing and extremely lightweight lotion will hydrate and smooth your skin while eliminating any shiny spots or dry areas. The lotion acts as a fantastic primer because it gives a nice velvety texture to the skin. Its unique microbubble formula penetrates deep into the skin to deliver a potent dose of moisture. It also softens the upmost layer of the skin, allowing your foundation to glide on nicely and stay fresh for a long time.
Yves Saint Laurent Top Secret Moisturizing Prep Lotion is available in a 150 ml bottle with a handy spray.
Yves Saint Laurent Top Secret Instant Moisture Glow
Top Secret Instant Moisture Glow (40ml) arrives in a fresh new Ultra Moisture version. This featherlight, skin-perfecting moisturizer provides no less than 72 hours of continuous hydration. Its sensorial texture incorporates the blurring technology which gives it a final effect of an invisible foundation, leaving the skin perfectly even and soft like satin. The seasonal upgrade includes two types of plant-derived waxes to lock-in moisture and smooth the skin’s surface for a lit-from-within radiance.
Yves Saint Laurent Top Secret Instant Moisture Glow is available in a 40 ml tube.
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