Zoë Kravitz Is The New Face Of Yves Saint Laurent’s Iconic Black Opium Perfume


Yes she has a famous last name; the beautiful actress, singer, and model is the daughter of rocker Lenny Kravitz and actress Lisa Bonet. Despite having famous and successful parents, she’s never lived the entitled lifestyle. She chose to go her own way instead and built a career for herself.Zoë Kravitz is expanding her existing role as the Global Makeup Ambassador for YSL Beauté to also become the new global spokesperson and international face for the iconic Black Opium perfume!

As a woman who speaks as she finds and is imbued with an innate magnetism, mystery, and charisma, she’s the definition of Black Opium. The new Black Opium campaign starring Zoë Kravitz will be revealed worldwide on August 18th, 2018.

With a new film to be released on 16th November this year Fantastic Beasts: The Crimes of Grindelwald, the accolades that began when the star first hit our screens and was hailed as one of the ‘actors to watch’ by Variety magazine, look set to continue. Best known for her mesmerising performance in the hit HBO miniseries Big Little Lies, she transfixes audiences worldwide, but is also revered by the world’s glossiest magazines for her innate sense of style and ability to wear looks that reflect her strong personality.









Yves Saint Laurent Black Opium Sound Illusion

Yves Saint Laurent Black Opium Sound Illusion Video

This summer, Yves Saint Laurent is going to impress and delight its wearers, as well as me, with one new modern perfume named Black Opium Sound Illusion. The new perfume inspires a new glam/rock feeling full of mystery and energy.

As the sun goes down and the music turns up, scent your way into summer with Black Opium Sound Illusion.

The populair collection Black Opium of the French fashion house presents its newest limited edition flacon for the upcoming summer. Festival season is on its way! Confidant & bold, the Black Opiumwoman embodies the new Yves Saint Laurent spirit. Free and self-confidant, she expresses a femininity that’s glamorous yet impertinent. Always searching for new experiences, there’s nothin’ that will stop her. In this Sound Illusion edition, she is ready to live the illusion of a vibrant summer night.

Yves Saint Laurent Black Opium Sound Illusion Video3

Yves Saint Laurent Black Opium Sound Illusion opens with an addictive of gourmand floral accords quickly attracting nicely introducing black coffee beans for a shot of adrenaline, instant seduction calming with woody notes to create a base of lingering sensuality and sweetness due to vanilla and almonds.

This aroma cannot stop loving it due to different mixed aromas in one flacon. This oriental/floral perfume has a festival look – as if inspiring a glam night in New York, shinning from the center, as if lit from within.

Yves Saint Laurent Black Opium Sound Illusion Perfume2

The Yves Saint Laurent Black Opium Sound Illusion flacon gets dressed in summer vibes with a sparkling & hypnotizing, black glittering equalizer.

Yves Saint Laurent Black Opium Sound Illusion is available as 50ml Eau de Parfum. 





Yves Saint Laurent Mon Paris Couture

Yves Saint Laurent Mon Paris Couture Banner.jpg

Mon Paris Couture is a new perfume for women by Yves Saint Laurent. Yves Saint Laurent launched this limited Couture edition following Mon Paris perfume launched in 2016, and last year’s Eau de Toilette edition. The new perfume is all about romance, love, and a magical atmosphere with hints of sweet fruits and floral notes.

The Couture’ name is not about what you are wearing, it’s an attidude and a feeling that make every moment sparkle….

Yves Saint Laurent

The French Maison launches very feminine, sensual, and daring perfumes, yet modern and truly innovative to satisfy women of all ages. The new perfume is more floral-intense and more lovely, with the Couture signature inspiring a more serious attitude to every special moment in life.

Top notes: Bergamot, Mandarin, Grapefruit, Raspberry, Litchi
Heart notes: White peony, Orange blossom, Datura, , Rosebud, Rose infusion
Base notes: White musk, Ambrox, Cashmerean, Patchouli

Created by Oliver Cresp, Harry Fremont and Dora Baghrice Arnaud, Yves Saint Laurent Mon Paris Couture is a light, sparkling perfume made of fresh citrus notes nicely mixed with flowers. Even though, the previous editions didn’t mix roses inside of the composition, this time Yves Saint Laurent decided to please and surprise its wearers with a dose of rose accords inside of the perfume. It opens with a citrusy aroma made of raspberry, bergamot, delicious litchi, mandarin, and grapefruit along with floral accords of white peony, roses, rosebud, and orange blossom. The base calms on a woody layer made of patchouli, white musk, cashmeran, and ambrox.



Yves Saint Laurent Mon Paris Couture Flacon

Mon Paris Couture perfume preserves the original bottle design adorned, but this time with a black with white dots ribbon inspiring a truly elegant design.

Yves Saint Laurent Mon Paris Couture is available as 30, 50 and 90ml Eau de Parfum.






Adam Levine is revealed as the face of YSL’s new fragrance


French fashion house Yves Saint Laurent has always had a skill for choosing the coolest faces to star in its campaigns. Most recently, supermodel off-spring Kaia Gerber was announced as the brand’s new ambassador,  following in the footsteps of Kate Moss, Cara Delevingne and Betty Catroux.

On the beauty front, YSL Beauty appointed musician Staz Lindes as its ambassador last year, to introduce Yves Saint Laurent’s newest launch, Tint in Balm, to the world with a new cool-girl campaign.

Now, the French Maison has tapped another artist to front its latest men’s fragrance, titled Y. Even though the fragrance won’t be launched until August, we’ve got a sneak peek at the campaign.

As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me — it is not the story of one man, but of a whole creative generation.

Adam Levine

Overnight, the fashion house revealed that Adam Levine is the global ambassador of the upcoming Y Eau de Parfum. The new scent is the newest edition of the original Y Eau de Toilette which infused notes of bergamot, sage, ginger, cedarwood and balsam fir. Although that campaign was also dominated by the Maroon 5 frontman, Levine only served as the face of the U.S digital campaign whereas now, it’ll be on a global scale.

The announcement comes ahead of two other big milestones for Levine. He and wife Behati Prinsloo are expecting their second child, and Maroon 5 plans to release their first album in three years, Red Pill Blues, in November.





Yves Saint Laurent Y for Men

Yves Saint Laurent Y for Men Visual

Maison Yves Saint Laurent launches a new fragrance for men, Y for Men. A fragrance for Generation Y (those who were born in the 1980’s and 1990’s). The fragrance is capturing the spirit of youth with the goal of offering a millannial generation something different.

Y is Yves. Y is the quastion. Y is you. 

Inspired by the iconic Yves Saint Laurent white t-shirt and black jacket, this fragrance represents a balance between strenght and freshness.

Yves Saint Laurent Y for Men Bottle Visual 2

Yves Saint Laurent Y for Men comes in a simple design, yet elegant and stylish enough to please any man during the whole day. The fragrance opens with fresh bergamot and spicy ginger notes along with white aldehydes. Floral notes as violet leaf, geranium absolute and sage are balanced with woody base notes of ambergris, incense, fir balsam, musk and cedar to create a reasonable and a memorable aroma.

Top notes: Bergamot, Ginger, White aldehydes
Heart notes: Sage, Violet leaves, Geranium absolu
Base notes: Musk, Cedarwood, Ambergris, Fir balsem

Yves Saint Laurent Y for Men is all about a refined perfume, a powerful accessory in the hands of any man, that ideally portrays the harmony between masculinity, power, and a freshness aroma. An authentic and bold creation. Masculinity redefined.

Yves Saint Laurent Y for Men Bottle Visual 1

The faces of Yves Saint Laurent Y for Men advertising campaing are sculptor Alexander Flin, Hip-Hop artist Loyle Carner and artificial intelligence researcher Alexandre Ribicquet.

Yves Saint Laurent Y for Men is available as 60 and 100ml Eau de Toilette.

Yves Saint Laurent Y for Men Bottle Visual 0






Yves Saint Laurent Black Opium Pure Illusion

Yves Saint Laurent Black Opium Pure Illusion Visual

Yves Saint Laurent is one of my favorite brands that crafts thrilling, daring and sensual perfumes. Men and women. This year, the brand presents a new limited edition perfume Black Opium Pure Illusion – a new interpretation of the iconic brands Black Opium perfume from 2014. The original version is very intense and elegant, while the new updated versions are more freshly, airy, flowery and sensual.

Yves Saint Laurent Black Opium Floral Shock, which was launched early this year, became one of my favorites in my wish list perfumes. It has a breathtaking, elegant, yet moderate and freshly, at the end, aroma making my day joyful and pleasant due to this scent.

Top notes: Orange blossom, Pear, Pink pepper
Heart notes: Almond, Coffee, Jasmine, Licorice
Base notes: Cashmere, Cedar, Patchouli, Vanilla

 The contrasts between light and darkness on the bottle is reflecting the character of the composition. Yves Saint Laurent Black Opium Pure Illusion is composed by famous perfumers Nathalie Lorson, Marie Salamagne, Olivier Cresp, and Honorine Blanc. It opens with spicy pink pepper, orange blossom along with dark coffee notes, jasmine, almond notes. The base calms with sweet vanilla, patchouli, cedar, and cashmere accords. All these notes together create a pleasant and harmonious aroma during the whole day.


Yves Saint Laurent Black Opium Pure Illusion Bottle Box

The new glass bottle takes the same form of its predecessors, but is this time decorated with black glittery and electric pink lines.

Yves Saint Laurent Black Opium Pure Illusion, launched as a limited collector’s edition for 2017, is available in bottles of 50ml Eau de Parfum at the announced price of 86 EUR.




‘Mon Paris’ The new fragrance of YSL


The fashion house of Yves Saint Laurent presents his latest creation, the new fragrance ‘My Paris’. Yves Saint Laurent used the city of light and fashion as an inexhaustible inspiration for its perfumes. After the famous lines that started with the 1983 Paris and 2009 Parisienne. Mon Paris is announced as a dazzling fragrance that represents a modern olfactory interpretation of love, free from all the obstacles, dedicated and intense.

The fragrance, created with Firmenich perfumers Oliver Cresp, Harry Fremont and Dora Baghriche invites us to lose the sense in the heart of a dizzying Paris, and follow the crazy crazy love. Between passion, love and freedom, courage and femininity, the fragrance blends the sensuality of White Musk hypnotic agreement of the flower of Datura and intensity of an exceptional Patchouli. ‘My Paris’ is the fragrance for lovers who like to live the intensity of “l’Amour Fou.”

The campaign shot by French film direction duo Clément Durou and Pierre Dupaquier features Canadian model Crista Cober and French actor Jérémie Laheurte shown together in various parts of Paris, including a club, the Metro, near the Eiffel Tower and on the Opéra Garnier’s roof, during both day and night. The still ad was photographed by Billy Kidd.

Yves Saint Laurent Mon Paris is availble as 90ml, 60ml and 30ml Eau de Parfum.

Yves Saint Laurent L’homme Parfum Intense

Handsome Hairy Muscle Man Naked

Usings his power of attrection, he exudes a seductive passion and mystery. Yves Saint Laurent L’Homme Parfum Eau de Parfum for Men will embellish your strong body. An intense and piercing secret which will be revealed by your senses. A warming fragrance full of surprises which will make you feel self-confident and rise above everything. Show your real self and your natural charm.


Created for the réal man with a gentleman look. Yves Saint Laurent L’homme Parfum Intense is an ambery woody fragrance bursting with character, featuring sensual and vibrant leather accords. The fragrance is infused with precious ingredients of orange blossom facet reinforced by profound, subtle cedar wood. A breathtaking composition which will show you an essential world you didn’t know before and whose part you will become.

Yves Saint Laurent L'homme Parfum Intense box

Top Notes: Lemon, Pepper, Bergamot

Middle Notes: Artemisia, Orange Tree Blossom

Base Notes: Wooden Notes, Amber

The bottle of Yves Saint Laurent L’Homme Parfum Eau de Parfum is oval-shaped, embellished with a metal cap. Elegance oozes just from the appearance of the bottle, not speaking of the long lasting inner side of the original composition. Draw the most powerful weapons on a night out and crown your body with an inspiring aroma.

Holy Grail: YSL Touche Éclat


To this day, one Yves Saint Laurent’s Touche Éclat it is sold every ten seconds somewhere in the world – not bad for a product nobody understands. I assures you it is not only an under-eye concealer, yet you can hardly be the only one who’s used it as such for years – and very successfully too, I like to think.

Yves Saint Laurent’s most iconic product, and a true Holy Grail under make-up artists, is without a doubt the Touche Éclat which has won many, many awards in the twenty years since it launched. The YSL Touche Éclat contains tiny light particles and mineral extracts to create an healthy, natural glow, light and luminosity with the click of the pen.

Yves Saint Laurent YSL Touche Eclat

Touche Éclat is also not strictly a highlighter; it’s a ‘complexion enhancer that delicately places invisible ribbons of light’. YSL describe their iconic Touche Éclat as being eight hours of sleep in a magic wand, as it promises to banish shadows and tired-looking eyes by adding light, and creating instant lift. The Touche Éclat is packaged within a golden, metal pen with a black button on the base which you click to dispense the concealer through the white bristles of the brush applicator. When you use it for the first time: don’t click to quickly many times. Give it a little time to come out into the brush: so click slowly…. otherwise much will come out, and that would be a pitty…

There are ten different shades available. There are many ways in which the Yves Saint Laurent Touche Éclat can be used; under the eyes to cover dark circles, along the brow bones as a highlighter, blended over the eyelids to even out the skintone, as an eyeshadow primer, on the cheekbones as an highlighter, or used on the cupids bow of the lips for a plumping effect.


Face of YSL Beauty since 2013, Cara Delevingne has appeared in multiple campaigns for the brand. Her three latest advertisements for the brand focus on the Volupte Tine-In-Oil lip line, Mascara Volume Effect Luxurious Mascara range as well as the Touche Eclat concealer where she poses alongside Cindy Bruna.

Touche Éclat N° 1 Rose Lumière is particularly effective under the eyes due to its ‘pink ivory’ tone as it helps to cancel out any darkness under the eyes and give a more illuminated effect to disguise any signs of tiredness. It has a lovely, vèry lightweight formula which blends into the skin easily without clinging to any dryness or looking cakey.

I thought I’d list a few wonderful and correct uses for the much-loved clicky pen.

  1. Mattify your makeup: To turn a satin eye shadow into a matte one, mix a little powder shadow (you’ll need an ultra-fine textured one, so you’re safest with a fancy brand like YSL, Guerlain, Clarins or Dior) with a dollop of Touche Éclat on the back of your hand, and apply with a brush.
  2. Contour your face: Blended onto on the bridge of the nose, between the brows, on the tops of cheekbones and on the tip of the chin, it will sharpen your features. No matter your skin color!
  3. Make your skin pop with brightness: Dabbed onto darker areas of your face (undereyes, corners of your mouth, the hollow between your bottom lip and chin, and the corners of your nose), it will make you look brighter and less tired.(it does work to blur minor under eye circles, but is not good on pronounced ones).
  4. Make your eyeshadow last longer: Touche Éclat can be used as an eyeshadow primer: simply apply all over the lids to anchor any eye shadow. It can be a lip base as well.
  5. Light up tired eyes: Applied in the inner eye corners, this stuff will really brighten tired eyes and enhance their Whites.
  6. Arch your eyebrows: A quick trick for more defined brows is to blend a line of Touche Éclat below and above them.
  7. Highlight your cheekbones: The pen comes in seven shades (above); if you’re pale-skinned, no5 can be used to contour the cheeks, while no6 works as a warm cream bronzer (this could come in handy if a well-meaning boyfriend gives you the entirely wrong shade).
  8. Enhance your pout: Create the illusion of fuller lips by applying and blending Touche Éclat around the lip line and in two inverted triangles below the outer corners of the lower lip, before putting on lipstick. Then dab a tiny bit over your lip colour in the middle of your bottom lip, and soften.
  9. Show off your nail art: You can even dab Touche Éclat around your cuticle to make your manicure pop. Probably best to make sure you have well-hydrated hands and cuticles before you try this

YSL Touche Éclat ROCK LACE

The Touche Éclat ‘Rock Lace’ comes in the original shade, N° 1 Rose Lumière. The perfect balance of allure and elegance, Collector Rock Lace is a must-have for up-close and bold seduction. The ultimate accessory for eyes, available in a limited edition.

I like that it’s such a versatile product. Jolanda, a colleague, who worked for Yves Saint Laurent Beauty in the time it was launched, introduced it to me, and sinds then I use it standard in my work. I tried some others, but in my opinion, nothing compares to the results it gives.

Touche Éclat is so widely used that I don’t really need to spread the word about it. Of course there are cheaper highlighters. Sleek does a nice highlighting palate for next to nothing, but the packaging and ease of this product make it stand out… and all the celebrities they use to advertise it doesn’t hurt its popularity either.

You may ask any respected make-up artist, they all would admit: it’s a Holy Grail!





A wardrobe of scents created by Yves Saint Laurent


Yves Saint Laurent Le Vestiaire des Parfums, A tailor-made perfume wardrobe (Click photo to enlarge).

In November 2015, Yves Saint Laurent presents its new collection of luxury fragrances ‘Le Vestiaire des Parfums’ , which includes five new releases: Caban, Caftan, Tuxedo, Saharienne and Trench. The ‘perfume wardrobe’ collection is inspired by the iconic pieces of Yves Saint Laurent clothing and are an olfactory reinterpretation of YSL’s cult wardrobe pieces.

Iconic items like the Tuxedo, Caban (pea coat), Saharienne (safari tunic dress), Trench and Caftan (kaftan) have been transformed into exceptional scents that represent the origins and spirit of each piece.

After having conceived, sketched and designed a complete feminine wardrobe, Yves Saint Laurent beauty is now composing a perfume wardrobe inspired by iconic items that define the label’s history.

YSL Yves Saint Laurent Le Vestiaire des Parfums

Yves Saint Laurent Le Vestiaire des Parfums, A tailor-made perfume wardrobe (Click photo to enlarge).

Caftan, Trench, Saharienne, Caban and Tuxedo are all pieces that have a masculine element to them if not simply gender neutral, yet each of these items have become a fixture of feminine chic in the style of Yves Saint Laurent. Now each iconic garment has been transformed into a signature scent for women.

The spirit and universe of each selected garment has been examined and analyzed to better understand its character before choosing the ingredients required. The aim of the fashion house was to create five fragrances that not only represented as truthfully as possible the original piece but also would evoke what each piece signified to the designer.

Characterized by the color black and a matte texture, the Tuxedo scent is represented by a mix of spices and patchouli; the comfortable aspect of Caban is interpreted by tonka bean and pink pepper whereas the sunny luminosity of the Saharienne is felt through notes of neroli and white musk. The exotic character of the Caftan is highlighted by notes of incense and benzoin while the refinement of the Trench is expressed through citrus-fruit notes and iris flower.

The Le Vestiaire des Parfums collection are launching this month in select stores and through the YSL site. Price: €240 for 125 ml (eau de parfum)

by Jean Amr