Artist Gardar Eide Einarsson designs scent bottles for YSL

Gardar Eide Einarsson (Norwegian, b. 1976) is an artist whose work encompasses installation, printmaking, painting and sculpture. His work has been critically acclaimed and internationally exhibited. In his work, he critically explores various forms of social transgression and arguments for political subversion and appropriates and recontextualizes imagery from subcultures. His artistic practice comprises a wide range of media, such as text, installations, and drawing.

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Einarsson’s work incorporates acts of appropriation and the re-contextualization of imagery and information. He adopts and endows elements of cultural ephemera with a political charge, attempting to transform various materials into signifiers of dissent. His sources range from book cover graphics, mail-order catalogues, police instruction manuals, everyday objects and institutional architecture.

Yves Saint Laurent L'Homme.jpgYves Saint Laurent L’Homme Art Edition by Gardar Eide Einarsson 

Yves Saint Laurent, has tied up with the Norwegian artist who lives and works in New York City and Tokyo. Referring to them as ‘mini sculptures’, the Norwegian has redesigned the packaging of three perfumes including L’Homme, La Nuit de L’Homme and L’Homme Libre.

I think these limited edition flacons can be considered as halfway between fragrances and works of art. For most men, it will just be their usual fragrance, but I think it could also have a secondary function, like a sort of miniature sculpture

Gardar Eide Einarsson

Yves Saint Laurent L'Homme Libre.jpgYves Saint Laurent L’Homme Libre Art Edition by Gardar Eide Einarsson 

Einarsson, renowned for his work that combines installations, photographs and paintings, has focused on a theme of ‘contemporary masculinity’ to create an artistic and vibrant design.

My inspiration for these three fragrances’ artwork, was related mainly to two things. First of all, there was this idea of masculinity. What is masculinity and how it can be portrayed. Secondly, I felt that there was some kind of parallel that could be made between the perfume and painting. Between the way one expresses oneself through scent and the way an artist expresses himself through abstract painting . So I wanted to do something that was quite abstract and painterly in a way.

Gardar Eide Einarsson

Yves Saint Laurent La Nuit de L'Homme.jpgYves Saint Laurent La Nuit de L’Homme Art Edition by Gardar Eide Einarsson 

Following on from other innovative beauty launches for the label, with these particular fragrances L’Homme offers citrus, spicy, warm and woody notes; La Nuit de L’Homme focuses on a sensual, warm scent with oriental accords; while L’Homme Libre provides a fresh floral scent.

 

 

 

 

Yves Saint Laurent La Nuit de L’Homme Frozen Cologne

Yves Saint Laurent La Nuit de L_Homme Frozen Cologne ad

Yves Saint Laurent presents its latest fragrance for men La Nuit de L’Homme Frozen Cologne. The new masculine and powerful fragrance will come with new feelings of confidence rather than the original 2006’s L’Homme,  La Nuit de l’Homme from 2009 and La Nuit de l’Homme Le Parfum from 2010.

Power of La Nuit de L’Homme Frozen Cologne reflects in icy-cold notes. in luminous sweet citruses and charming nuances of tart spices and wood. The composition opens with bergamot combined with mandarin and lemon. Citrusy opening is a cold and refreshing overture to cold and tart black pepper and geranium, while a base closes with a mixture of vetiver, cedar, tonka and cashmere wood.

Yves Saint Laurent La Nuit de L'Homme Frozen Cologne

Yves Saint Laurent La Nuit de L’Homme Frozen Cologne will be available in the characteristic cylindrical flacon made of dark grey glass flacon with a hexagonal stopper. The fragrance will be launched in early March, as 50 and 100ml Eau de Toilette.

 

 

Yves Saint Laurent La Nuit de L’Homme

Yves Saint Laurent La Nuit de L'Homme visual

Maison Yves Saint Laurent launched a seductive, unique, tender perfume for men La Nuit de L’Homme in March. It was announced that this thrilling cologne is full of contrasts and intensity. Yves Saint Laurent La Nuit de L’Homme is a nighttime fragrance with powerful long-lasting notes that have a glow-in-the dark effect.

La Nuit de L’Homme Yves Saint Laurent A story of seduction, intensity and bold sensuality. A structure of contrasting forces. A seduction that lies half-way between restraint and abandon.
Bright, masculine freshness combines with sophistication and nonchalance for a deep, mysterious and sensual fragrance. A fresh oriental scent with notes of Cardamom, Cedar, and Coumarin.

Yves Saint Laurent

Its flacon is dark and powerful, as if it were announcing powerful ingredients it carries in itself. A veil of mystery and an explosive spicy accord reveal cardamom with sparkling freshness of bergamot, lavender and cedar, which stand for strength of men. Cumin and vetiver in a base ensure a sensual finish and an opulent, elegant closure. Created by Anne Flipo, Pierre Wargnye and Dominique Ropion, this masculine and sensual perfume stands firm with bold night-time allure.

 

Yves Saint Laurent La Nuit de L'Homme flacon boxYves Saint Laurent La Nuit de L’Homme is available in three sizes of bottle – 40ml, 60ml and 100ml Eau de Toilette, along with perfumed deo spray in a collection.