Artist Gardar Eide Einarsson designs scent bottles for YSL

Gardar Eide Einarsson (Norwegian, b. 1976) is an artist whose work encompasses installation, printmaking, painting and sculpture. His work has been critically acclaimed and internationally exhibited. In his work, he critically explores various forms of social transgression and arguments for political subversion and appropriates and recontextualizes imagery from subcultures. His artistic practice comprises a wide range of media, such as text, installations, and drawing.

Einarsson’s work incorporates acts of appropriation and the re-contextualization of imagery and information. He adopts and endows elements of cultural ephemera with a political charge, attempting to transform various materials into signifiers of dissent. His sources range from book cover graphics, mail-order catalogues, police instruction manuals, everyday objects and institutional architecture.

Yves Saint Laurent L’Homme Art Edition by Gardar Eide Einarsson 

Yves Saint Laurent, has tied up with the Norwegian artist who lives and works in New York City and Tokyo. Referring to them as ‘mini sculptures’, the Norwegian has redesigned the packaging of three perfumes including L’Homme, La Nuit de L’Homme and L’Homme Libre.

I think these limited edition flacons can be considered as halfway between fragrances and works of art. For most men, it will just be their usual fragrance, but I think it could also have a secondary function, like a sort of miniature sculpture

Gardar Eide Einarsson

Yves Saint Laurent L’Homme Libre Art Edition by Gardar Eide Einarsson 

Einarsson, renowned for his work that combines installations, photographs and paintings, has focused on a theme of ‘contemporary masculinity’ to create an artistic and vibrant design.

My inspiration for these three fragrances’ artwork, was related mainly to two things. First of all, there was this idea of masculinity. What is masculinity and how it can be portrayed. Secondly, I felt that there was some kind of parallel that could be made between the perfume and painting. Between the way one expresses oneself through scent and the way an artist expresses himself through abstract painting . So I wanted to do something that was quite abstract and painterly in a way.

Gardar Eide Einarsson

Yves Saint Laurent La Nuit de L’Homme Art Edition by Gardar Eide Einarsson 

Following on from other innovative beauty launches for the label, with these particular fragrances L’Homme offers citrus, spicy, warm and woody notes; La Nuit de L’Homme focuses on a sensual, warm scent with oriental accords; while L’Homme Libre provides a fresh floral scent.

 

 

 

 

Yves Saint Laurent L’Homme Libre Cologne Tonic

Yves Saint Laurent launches a new masculine fragrance with a refreshing aroma, L’Homme Libre Cologne Tonic – a follow up to 2011’s L’Homme Libre. The new fragrance, which is created by perfumer Olivier Polge, is more about a free and lively perfume with a pure and clean aroma.

Yves Saint Laurent L’Homme Libre Cologne Tonic is a citrusy/woody fragrance composed of lemon, pink pepper, verbena, basil, violet leaf, aquatic notes, cashmere woods and musky notes.

 

The flacon of Yves Saint Laurent L’Homme Libre Cologne Tonic has almost the same design as the original perfume, yet the transparent bottle and the chrome stopper promises ‘more freedom’.

Yves Saint Laurent L’Homme Libre Cologne Tonic is a limited edition fragrance available in 60 and 100ml Cologne Tonic.

 

 

 

Yves Saint Laurent L’Homme Libre

Maison Yves Saint Laurent launched a new fragrance for men, L’Homme Libre. Yves Saint Laurent L’Homme Libre is the new version to 2006’s L’Homme. This masculine fragrance, which smells delightful and woody, evokes classical and modern masculinity touched by pure elegance and stylishness.

Created by Olivier Polge and Carlos Benaïm, Yves Saint Laurent L’Homme Libre blends bergamot, pink pepper and patchouli – notes inspired by liveliness and excitement feelings of everyday life.  L’Homme Libre is fronted by the French ballet dancer Benjamin Millepied. L’Homme Libre by  Yves Saint Laurent perfectly expresses a man’s power and love for freedom.

Yves Saint Laurent L’Homme Libre comes in a beautiful dark gasoline blue bottle and will be available in 40, 60 and 100 ml Eau de Toilette.