Bold. Bright. Stylish. Want it. Wear it. YSL x Zoë Kravitz Collection – Rouge Pur Couture.

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Edgy meets cool for the hottest couture collaboration ever. Zoë Kravitz revisits Rouge Pur Couture. Designing six exclusive new shades in an utterly beautiful pack. Bold. Bright. Stylish. Want it. Wear it.

Rouge Pur Couture is one of my favorite products. The texture is so beautiful. It doesn’t get too dry; it’s not too shiny. It’s kind of perfect.

Zoë Kravitz

Zoë Kravitz is having a busy year. Not only did she reprise her role as Bonnie Carlson in the second season of the HBO hit drama, Big Little Lies, she also wed longtime boyfriend, Karl Glusman, appeared in an ad with Tumi, and is set to star in the highly anticipated High Fidelity TV reboot on Hulu.

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It seems the actress, musician, and model has no plans of resting on her laurels just yet. Her latest partnership is with French Maison Yves Saint Laurent – with which she has been a makeup and fragrance ambassador since 2017 – to release a lipstick collection to floor us all.

I’ve been working with YSL Beauté for a while now, and I really wanted to get more involved and more creative. This collection is for anyone who wants to be playful; anyone who wants to express themselves.

Zoë Kravitz

Bringing her own strong identity to the Rouge Pur Couture, each YSL x Zoë Kravitz lipstick is now even more perfect. The collection comes in six shades: three reds and three nudes, with three finishes: satiny radiance, radiant matte and shimmer satin. With each shade named after the loved ones in Zoë’s life, the colours are both storied and versatile.

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The Nudes

Nudes are great for daytime, but also if you want to do a very dramatic eye for night-time to keep it kind of simple.

Zoë Kravitz

Rouge Pur Couture Arlene’s Nude No 121 – a satiny radiance, a beautiful rosewood nude named after Zoë’s grandmother. “She was just such a beautiful woman. And she always wore very simple to no makeup, so this feels appropriate for her”.

Rouge Pur Couture Maris’ Nude No 123 – a radiant matte finish, a warm brown shade so named after Zoë’s godmother. “She’s just one of the most fabulous women I know”.

Rouge Pur Couture Honey’s Nude No 125 – a shimmery satin finish, a pretty rose nude, and a reminder of the nickname ‘Honey Brown’ which is what Zoë called her godmother Cree Summer.

 

The Reds

Reds are always sexy. Reds can kind of class everything up. Reds are great for night-time. You can almost have no other makeup on, but a red.

Zoë Kravitz

Rouge Pur Couture Wolf’s Red No 122 – a universal intense bold red with a satiny radiance, named after Zoë’s brother. “Red is his favourite colour!”

Rouge Pur Couture Scout’s Red No 124 – a bright red with orange undertones, with a radiant matte finish, “Scout is my dog. She doesn’t need lipstick. But we all wanna be as fabulous as Scout!”

Rouge Pur Couture Lale’s Red No 126 – a strong dark red, with a shimmer satin finish. “Lale is my nickname for my mom.”

 

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Inspired by her own black Saint Laurent Niki bag, Zoë has created a Rouge Pur Couture lipstick case fully decked out in glossy black lacquer. Embellished in silvery eye-catching glitter, the lipstick’s signature Cassandre gets its very own distinctive Zoë twist – dressed up in contrasting, imposing black matte.

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The black logo on the black packaging came from one of my favorite Saint Laurent bags, called the Niki bag. And the sparkle was inspired by the Black Opium packaging.

Zoë Kravitz

A full range so you can get to picking out your favourite(s). The YSL x Zoë Kravitz Collection ($52) is available from 15 October 2019 at selected stores world wide. Come into the beautiful world of Yves Saint Laurent.