Maison Yves Saint Laurent launches a new fragrance for men, Y for Men. A fragrance for Generation Y (those who were born in the 1980’s and 1990’s). The fragrance is capturing the spirit of youth with the goal of offering a millannial generation something different.
Y is Yves. Y is the quastion. Y is you.
Inspired by the iconic Yves Saint Laurent white t-shirt and black jacket, this fragrance represents a balance between strenght and freshness.
Yves Saint Laurent Y for Men comes in a simple design, yet elegant and stylish enough to please any man during the whole day. The fragrance opens with fresh bergamot and spicy ginger notes along with white aldehydes. Floral notes as violet leaf, geranium absolute and sage are balanced with woody base notes of ambergris, incense, fir balsam, musk and cedar to create a reasonable and a memorable aroma.
Top notes: Bergamot, Ginger, White aldehydes
Heart notes: Sage, Violet leaves, Geranium absolu
Base notes: Musk, Cedarwood, Ambergris, Fir balsem
Yves Saint Laurent Y for Men is all about a refined perfume, a powerful accessory in the hands of any man, that ideally portrays the harmony between masculinity, power, and a freshness aroma. An authentic and bold creation. Masculinity redefined.
The faces of Yves Saint Laurent Y for Men advertising campaing are sculptor Alexander Flin, Hip-Hop artist Loyle Carner and artificial intelligence researcher Alexandre Ribicquet.
Yves Saint Laurent Y for Men is available as 60 and 100ml Eau de Toilette.